Elena Gryzunova
- Director:Faculty of Creative Industries / Student Internship Centre
- Associate Professor:Faculty of Creative Industries / School of Communication
- Programme Academic Supervisor:Digital Communications and Product Analytics
- Programme Academic Content Supervisor:Integrated Communications, Communications in the Public Sector and NGOs, Strategic Communications Management
- Elena Gryzunova has been at HSE University since 2016.
Responsibilities
1. Responsible for quality and development of Master's programme "Data-driven communication"
2. Responsible for practical training of students of School of Communication
Education and Degrees
- 2014
Candidate of Sciences* (PhD)
- 2008
Degree in Public Relations
Moscow State Institute of International Relations (University)
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
Courses (2023/2024)
- Research and Design Seminar "Data Mining in Communication Projects" (Master’s programme; Faculty of Creative Industries; 1 year, 1-4 module)Rus
- Research Seminar - 4 (Bachelor’s programme; Faculty of Creative Industries; 4 year, 1-3 module)Rus
- Past Courses
Courses (2022/2023)
- Data Mining in Communication Studies (Master’s programme; Faculty of Creative Industries; 2 year, 1 module)Eng
- Research and Design Seminar "Data Mining in Communication Projects" (Master’s programme; Faculty of Creative Industries; 1 year, 1-4 module)Rus
- Research Seminar - 4 (Bachelor’s programme; Faculty of Creative Industries; 4 year, 1-3 module)Rus
Courses (2021/2022)
- Research and Design Seminar "Data Mining in Communication Projects" (Master’s programme; Faculty of Creative Industries; 1 year, 1-4 module)Rus
- Research Seminar - 1 (Bachelor’s programme; Faculty of Creative Industries; 1 year, 1-4 module)Rus
- Research Seminar - 4 (Bachelor’s programme; Faculty of Creative Industries; 4 year, 1-3 module)Rus
Courses (2020/2021)
- Research and Design Seminar "Data Mining in Communication Projects" (Master’s programme; Faculty of Creative Industries; 1 year, 1-4 module)Rus
- Research Seminar (Bachelor’s programme; Faculty of Creative Industries; 4 year, 1-3 module)Rus
- Research Seminar (Bachelor’s programme; Faculty of Creative Industries; 2 year, 1-4 module)Rus
- Research Seminar - 1 (Bachelor’s programme; Faculty of Creative Industries; 1 year, 1-4 module)Rus
Courses (2019/2020)
- Research and Design Seminar "CRISP-DM Metodology Project Management" (Master’s programme; Faculty of Creative Industries; 2 year, 1-3 module)Rus
- Research and Design Seminar "Data Mining in Communication Projects" (Master’s programme; Faculty of Creative Industries; 1 year, 1-4 module)Rus
- Research Seminar (Bachelor’s programme; Faculty of Creative Industries; 4 year, 1-3 module)Rus
- Research Seminar (Bachelor’s programme; Faculty of Creative Industries; 1 year, 1-4 module)Rus
- Research Seminar (Bachelor’s programme; Faculty of Creative Industries; 2 year, 1-4 module)Rus
Courses (2018/2019)
- Advertising and Public Relations in Digital Environment (Master’s programme; Faculty of Creative Industries; 1 year, 1 module)Rus
- Artificial Intelligence in Media Planning (Master’s programme; Faculty of Creative Industries; 1 year, 4 module)Rus
- Instruments of Web Communications (Master’s programme; Faculty of Creative Industries; 1 year, 1 module)Rus
- Negotiation Skills (Master’s programme; Faculty of Creative Industries; 1 year, 3 module)Eng
- Research and Design Seminar "Data Mining in Communication Projects" (Master’s programme; Faculty of Creative Industries; 1 year, 2-4 module)Rus
- Research Seminar (Bachelor’s programme; Faculty of Creative Industries; 1 year, 2-4 module)Rus
Publications17
- Chapter Gryzunova E. Hybridity of crisis communication professional discourse in Russia, in: Strategic communications in Russia: Public relations and advertising. Routledge, 2021. doi Ch. 12. P. 193-205. doi
- Article Gryzunova E., Shipi E. Specific Features of Online Communication in Twitter TV Fandoms // Communications. Media. Design. 2021. Vol. 6. No. 2. P. 137-151.
- Article Gryzunova E. Frandsen, F., & Johansen, W. (2017). Organizational crisis communication: A multivocal approach. London: Sage. 280 pp. // Communications. 2019. Vol. 44. No. 1. P. 131-133. doi
- Book Соловей В. Д., Войтенко Э. М., Грызунова Е. А., Забурдаева Е. В., Ионова О. Е., Меньшиков П. В., Минаева Л. В., Рожков И. Я., Рушкевич Н. А., Сальникова Л. С., Смольская Е. П., Тарасов А. С. Основы PR в бизнесе / Под общ. ред.: В. Д. Соловей. М. : Эксмо, 2016.
- Chapter Грызунова Е. А. Социокультурные особенности кризисного управления в условиях сложного общества // В кн.: Государственное управление в XXI веке: Российская Федерация в современном мире. 11-я Международная конференция (30 мая – 1 июня 2013 г.). М. : ИНФРА-М, 2014. С. 758-761.
- Chapter Gryzunova E. Crisis Communication under Terrorist Threat: a Case Study of Counterterrorist Operation in Chechnya, in: Organisational and Strategic Communication Research: European Perspectives. Covilhã : Livros LabCom, 2013. P. 193-216.
- Chapter Gryzunova E. Governmental Crisis Communication and Media Relations under Terrorist Threat, in: Media Research: Learning from the Past, Strategies for the Future. Athens : Athens Institute for Education and Research, 2013. P. 143-154.
- Article Gryzunova E. Models of Governmental Crisis Communications and Information Management // Disaster, Conflict and Social Crisis Research Network Newsletter. 2013. Vol. 14. No. 51. P. 19-22.
- Chapter Gryzunova E. Models of Governmental Crisis Communications and Information Management, in: ESA 11th Conference: Crisis, Critique and Change. Abstract Book. , 2013. P. 387-388.
- Chapter Грызунова Е. А. Анализ причин кризисных явлений на трёх уровнях социального пространства: индивидуальном, организационном и социетальном. // В кн.: Антикризисное регулирование в современных условиях. Сборник научных статей IV научной конференции студентов, аспирантов и молодых ученых. М. : Издательство "Перо", 2013. С. 7-17.
- Chapter Грызунова Е. А. Антикризисные коммуникации в государственном управлении: технологии и возможности институционального оформления // В кн.: Государственное управление в ХХI веке: повестка дня российской власти. 10-ая международная конференция факультета государственного управления МГУ им. М.В. Ломоносова, 29-31 мая 2012 года. Материалы в 3-х частях Ч. 3. М. : Издательство Московского университета, 2013. С. 700-712.
- Article Грызунова Е. А. Модели кризисных коммуникаций и управления информацией в работе органов государственной власти // Вестник МГИМО Университета. 2013. № 6 (33). С. 225-229.
- Chapter Грызунова Е. А. Глобальные кризисные тенденции современности // В кн.: Социология и общество: глобальные вызовы и региональное развитие: Материалы IV Очередного Всероссийского социологического конгресса. М. : РОС, 2012. С. 1433-1441.
- Article Грызунова Е. А. Концепции кризиса социальной системы: сравнительный анализ // Вестник МГИМО Университета. 2012. № 4 (25). С. 270-276.
- Article Грызунова Е. А. Социология кризисного управления // Социология. Журнал Российской социологической ассоциации. 2012. № 3. С. 104-106.
- Article Грызунова Е. А. Сравнительный анализ современных социологических подходов к кризисам окружающей среды // Вестник МГИМО Университета. 2012. № 5 (26). С. 195-203.
- Article Грызунова Е. А. Практика антикризисного управления и коммуникаций // Менеджмент сегодня. 2011. № 3 (63). С. 130-139.
Conferences
- 2019
14th Conference of the European Sociological Association (Манчестер). Presentation: Discourse of Fear and Сhild Protection in Russian Mainstream and Opposition Media
- 2013
ESA 11th Conference: Crisis, Critique and Change (Turin). Presentation: Models of Governmental Crisis Communications and Information Management
Государственное управление в XXI веке: Российская Федерация в современном мире. 11-я Международная конференция (Москва). Presentation: Социокультурные особенности кризисного управления в условиях сложного общества
- 2012
Tenth Annual International Conference on Communication and Mass Media (Афины). Presentation: Governmental Crisis Communication and Media Relations under Terrorist Threat
4th European Communication Conference (Стамбул). Presentation: Crisis Communication under Terrorist Threat: a Case Study of Counterterrorist Operation in Chechnya
IV Очередной Всероссийский социологический конгресс (Уфа). Presentation: Глобальные кризисные тенденции современности
10-я международная конференция "Государственное управление в XXI веке: повестка дня российской власти" (Москва). Presentation: Антикризисные коммуникации в государственном управлении: технологии и возможности институционального оформления
Students from Leading Universities Take Part in Hackathon Organised by MTS and HSE University
At the end of June, HSE University hosted Reklamathon, an inter-university hackathon in which participants must develop a prototype product for forecasting the effectiveness of advertising campaigns on social media. The event was organised by HSE University’s Data-Driven Communication master’s programme, which trains communications industry specialists. The hackathon’s assignments and judges were arranged by MTS, Russia’s largest digital ecosystem.