Anna Daviy
- Junior Research Fellow:HSE Campus in Perm / International Laboratory of Intangible-driven Economy
- Senior Lecturer:HSE Campus in St. Petersburg / St.Petersburg School of Economics and Management / Department of Management
- Anna Daviy has been at HSE University since 2013.
Young Faculty Support Programme (Group of Young Academic Professionals)
Category "New Lecturers under 30" (2017)
Category "New Lecturers" (2015)
Category "Future Lecturers" (2014)
Courses (2023/2024)
- Digital platforms and business models (Bachelor’s programme; St.Petersburg School of Economics and Management; 2 year, 2, 3 module)Rus
- Research Seminar "Preparation of Final Qualificaiton Paper" (Bachelor’s programme; St.Petersburg School of Economics and Management; 4 year, 2-4 module)Eng
Research Seminar "Research Methods in Management I" (Master’s programme; St.Petersburg School of Economics and Management; field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент"; 1 year, 3, 4 module)Eng
- Past Courses
Courses (2022/2023)
- Global Strategies and New Business Models (Master’s programme; St.Petersburg School of Economics and Management; 1 year, 3, 4 module)Eng
- Global Strategies and New Business Models (Mago-Lego; 3, 4 module)Eng
- Introduction to business model analysis and business model innovations (Optional course (faculty); 3 module)Eng
- New Business Models (Bachelor’s programme; St.Petersburg School of Economics and Management; 4 year, 2 module)Eng
Courses (2021/2022)
- New Business Models (Bachelor’s programme; St.Petersburg School of Economics and Management; 4 year, 2 module)Eng
- Research Seminar "Business Research Methods" (Bachelor’s programme; St.Petersburg School of Economics and Management; 3 year, 2-4 module)Eng
Courses (2020/2021)
- Business planning and business modeling (Bachelor’s programme; St.Petersburg School of Economics and Management; 4 year, 2, 3 module)Eng
- Marketing (Bachelor’s programme; St.Petersburg School of Economics and Management; 2 year, 3, 4 module)Eng
Courses (2019/2020)
- Marketing Research (Bachelor’s programme; St.Petersburg School of Economics and Management; 3 year, 3, 4 module)Eng
New Global Business Models (Bachelor’s programme; St.Petersburg School of Economics and Management; field of study "38.03.01. Экономика", field of study "38.03.02. Менеджмент"; 4 year, 3 module)Eng
Courses (2018/2019)
- Marketing Research (Bachelor’s programme; St.Petersburg School of Economics and Management; 3 year, 3, 4 module)Eng
- Project Seminar (Bachelor’s programme; St.Petersburg School of Economics and Management; 3 year, 2-4 module)Eng
Courses (2017/2018)
- Information Management and Organizational Analysis (Bachelor’s programme; Saint-Petersburg School of Social Sciences; 2 year, 4 module)Rus
- International Marketing (Minor; St.Petersburg School of Economics and Management; 3, 4 module)Eng
Conferences
- 2020Analytics for Management and Economics Conference 2020 (Санкт-Петербург). Presentation: Excess momentum or excess inertia: do companies adopt technologies at the right time?
- 2018XIX April International Academic Conference On Economic and Social Development (Moscow). Presentation: The role of trust in consumers’ intention to purchase online
- 2017International Research Conference “GSOM Emerging Markets Conference-2017” (Санкт-Петербург). Presentation: E-commerce market in Russia: investigating barriers and drivers from the consumer perspective
- 2016XVII Апрельская международная научная конференция по проблемам развития экономики и общества (Москва). Presentation: Exploring business models of the Russian companies in the e-commerce market: how to build relationships with customers
- GSOM Emerging Markets Conference-2016 (Санкт-Петербург). Presentation: E-commerce in Russia: agenda for research
- 2015The European Marketing Academy 44th Annual Conference (Левен). Presentation: E-commerce market in Russia: barriers and opportunities of future development
- XVI Апрельская международная научная конференция «Модернизация экономики и общества» (Москва). Presentation: Investigating e-commerce market in Russia: barriers and drivers of future development
- XVI Апрельская международная научная конференция «Модернизация экономики и общества» (Москва). Presentation: Testing the “Contemporary marketing practices” methodology in emerging markets on the example of the Russian market
- 6th EMAC Regional Conference - Marketing Theory Challenges in Emerging Markets (Вена). Presentation: Customer relationship in the Russian e-commerce market
- 2014Международная научная конференция студентов, аспирантов и молодых учёных «Ломоносов-2014» (Москва). Presentation: Анализ понимания маркетинговых практик представителями российских компаний
- Международная научная конференция «Развивающиеся рынки: перспективы развития бизнеса и государства» («GSOM Emerging Markets Conference: Business and Government Perspectives»). (Санкт-Петербург). Presentation: Distinguishing features of marketing practices in emerging markets on the example of the Russian market
- 2013VIII ежегодная (III международная) научно-практическая конференция факультета менеджмента «Теории и практики управления: вызовы современности» (Санкт-Петербург). Presentation: Сравнительный анализ современных маркетинговых практик на развивающихся рынках
Publications14
- Article Daviy A. Does the regional environment matter in ERP system adoption? Evidence from Russia // Journal of Enterprise Information Management. 2023. Vol. 36. No. 2. P. 437-458. doi
- Article Daviy A., Shakina E. Excess momentum or excess inertia: Do companies adopt technologies at the right time? // European Research on Management and Business Economics. 2021. Vol. 27. No. 3. Article 100174. doi
- Article Rebiazina V. A., Smirnova M. M., Daviy A. E-Commerce Adoption Factors in Russia: Market- and Store-Level Perspectives // Russian Management Journal. 2020. Vol. 18. No. 1. P. 5-28. doi
- Chapter Daviy A., Rebiazina V. A., Smirnova M. Limiting and Driving Factors of E-commerce Market Development in Russia: Evidence from an Empirical Research, in: ANNUAL GSOM EMERGING MARKETS CONFERENCE 2019. St. Petersburg : St. Petersburg State University Graduate School of Management, 2019. P. 257-261.
- Chapter Daviy A., Rebiazina V. A. The role of trust in consumer behavior in the Russian e-commerce market, in: Conference Proceedings GSOM Emerging Market Conference 2018. St. Petersburg : St. Petersburg University, 2018. P. 156-158.
- Article Daviy A., Paklina S., Прокофьева А. С. Digital Manufacturing: New Challenges for Marketing and Business Models // Russian Management Journal. 2017. Vol. 15. No. 4. P. 537-552. doi
- Chapter Daviy A., Rebiazina V. A., Смирнова М. М. E-commerce Market in Russia: Investigating Barriers and Drivers from the Consumer Perspective, in: GSOM Emerging Markets Conference 2017. Book of abstracts. Saint Petersburg State University, 2017. P. 63-65.
- Chapter Смирнова М. М., Rebiazina V. A., Daviy A. Marketing in an emerging economy: The Russian e-commerce market, in: Research Handbook of Marketing in Emerging Economies. Edward Elgar Publishing, 2017. doi P. 241-264. doi
- Chapter Daviy A., Rebiazina V. A. Investigating e-commerce market in Russia: barriers and drivers of future development, in: XVI Апрельская международная научная конференция по проблемам развития экономики и общества: в 4 кн. / Отв. ред.: Е. Г. Ясин. Кн. 3. М. : Издательский дом НИУ ВШЭ, 2016. P. 515-523.
- Chapter Daviy A., Rebiazina V. A., Смирнова М. М. Investigating relationship with partners on the Russian e-commerce market, in: GSOM EMERGING MARKETS CONFERENCE 2016. St. Petersburg : St. Petersburg State University Graduate School of Management, 2016. P. 113-122.
- Article Ребязина В. А., Давий А. О., Карлова Я. И. Анализ использования маркетинговых метрик российскими компаниями — производителями товаров повседневного спроса // Вестник Московского университета. Серия 6: Экономика. 2016. № 1. С. 108-130.
- Chapter Daviy A., Rebiazina V. A. Customer relationship in the Russian e-commerce market, in: GSOM Emerging Markets Conference 2015: Business and Government Perspectives. St. Petersburg : Graduate School of Management, St. Petersburg University, 2015. P. 92-101.
- Preprint Daviy A., Rebiazina V. A. Investigating Barriers and Drivers of the E-Commerce Market in Russia / NRU Higher School of Economics. Series MAN "Management". 2015. No. WP BRP 40/MAN/2015.
- Chapter Daviy A. Distinguishing features of marketing practices in emerging markets on the example of the Russian market, in: GSOM Emerging Markets Conference: Business and Government Perspectives. St. Petersburg : ., 2014. P. 126-133.
IDLab Workshop
Anna Daviy presented the study " Unpacking the Digital Puzzle: Entrepreneurial Orientation and SME Digitalization". Co-author of this research: Mariia Molodchik
IDLab staff took part in the Fifth Russian Economic Congress (REC-2023)
Evgeniya Shenkman, Mariya Molodchik, Anna Daviy, Daria Semenova, Kamilla Isoeva, Irina Polyakova, Michael Usanin and Alexey Smirnov presented their reports at the conference held in Yekaterinburg on September 11-15, 2023 (REC-2023).
IDLab members at the 24th Yasin (April) International Academic Conference
The 24th Yasin (April) International Academic Conference on Economic and Social Development (hereinafter the '24th Yasin Conference' or the 'Conference') was held at the HSE from April 4 to 14. As part of the thematic areas of the 24th Yasin Conference, the laboratory also made its reports on new research results.
IDLab Workshop
Elena Shakina presented a new study "Productivity effect of IT technologies: synthetic control analysis"
ID Lab ONLINE Workshop
Students of the bachelor's program in International Business and Management at the HSE University-St. Petersburg presented the results of the study "The role of the early adopters in the diffusion of blockchain technology: a case study of the large companies in Russia"
IDLab at the Neighbors in Research conference
IDLab researchers took part in the IX scientific conference "Neighbours in Research"
ID Lab ONLINE Workshop
Anna Daviy presented the results of the research “Does the regional environment matter for the implementation of an ERP system? Data from Russia ", conducted under the supervision of Elena Shakina as part of the dissertation work
Analytics for Management and Economics Conference (online)
ID Lab members took part in organizing and conducting the section "Intellectual capital and performance" of the conference "Analytics for Management and Economics"
IDLab ONLINE Research Workshop
Anna Daviy and Elena Shakina presented the preliminary results of a joint study of the optimal moment of technology adaptation