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Brand Management

The course introduces the latest technologies and tools of brand management, the examples of promotion and management of brands in the consumer, industrial and political spheres.

The program of the course considers case studies of leading international and Russian brands.

The course aims to develop the ability to orient oneself in the basic principles, strategies, internal logic, features and trends of modern communicative process (visual, social and media communications), to improve the communicative competence and ability to effectively apply technology of brand management into practice.

The course represents practical interest for brand managers, employees in creative industries and intellectual services in branding, advertising, public relations, corporate communications.

 

The purposes of development "Brand management" discipline are:

  • A comprehensive introduction and study of technologies and tools of brand management in its communication, consumer, social, political, humanitarian, and professional measurement application;
  • Formation of understanding of logic, principles and techniques of modern communication process and brand communications;
  • Improving the competitiveness of students by proficiency in the theoretical and practical material, the ability to navigate in this problem field.
2015/2016
Учебный год
ENG
Обучение ведется на английском языке
3
Кредиты
Статус:
Курс обязательный
Когда читается:
3-й курс, 3, 4 модуль