Project Seminar

2020/2021

Учебный год

ENG

Обучение ведется на английском языке

5

Кредиты

Кто читает:

Образовательная программа «Управление цифровым продуктом»

Статус:

Курс обязательный

Когда читается:

1-й курс, 2, 3 модуль

Преподаватель

Балон Григорий Павлович

Course Syllabus

Abstract

Presentation skills, ability to conduct negotiations, argumentation and facilitation are proving their importance in the modern corporate culture. Professionals with that skillset are usually more successful as employees and entrepreneurs. These skills can be usually viewed as an art and measured unobjectively. At the same time it’s more effective to view communication as a product that is serving some purpose for those who are involved in that process. This approach is proven to be working in different company in IT, biomedical, pharmaceutical, and other spheres. That is why the aim of this course is to give students an environment to practice the usage of different communication models and instruments in close to the real life situations.

Learning Objectives

• The aim of that course is to give basic knowledge about different communicational instrument in different spheres such as communicational theory, speech structure, visual communication, mitigation, facilitation etc.
• The first part of the course will be focused on the public speaking, argumentation skills and basic design instruments that will help students to create more effective presentations. Then we will dive deeper into the argumentation skills and will develop different argumentation strategies that will help in negotiation. At the end of that part students should be able to communicate their ideas in a way that can be understood by different types of audience and can motivate this audience to respond to the call-2-action that will be integrated into student’s communication. We will discuss, among others, short presentations in pitch format, scientific and popular science presentations, self-presentations.
• Second part of that course will be focused on negotiation process, team facilitation during creative process and deeper understanding of idea selling process through creating a communication strategy with learned instruments.

Expected Learning Outcomes

• The ability to analyze audience
• The ability to create a communicational strategy
• The ability to create a hierarchal presentation structure
• The ability to formulate a valid argument that can be differentiated accordingly for the different types of the audience
• The ability to create a PowerPoint presentation that will follow current design trends
• The ability to facilitate team discussion process

Course Contents

• Introduction
  Course overview. Basic principles if communication theory.
• Audience analysis
  Key messages matrix, communication strategy, design thinking instruments in audience analysis.
• Communicational structure
  Linear structures, hierarchal structure, Minto pyramid. Slide-based and ideas-based approach to speech preparations
• Argumentation
  Parliamentary debate, different types of an argument, framing, usage of arguments in negotiation process.
• Basics of presentation design
  Differentiation of presentation types, design principals, layout, fonts, colors usage, presentation templates. Storyboards and user stories in presentation creation.
• Facilitation
  Facilitation of creative process, design thinking instruments in creative problems, brainstorm models, division of creation and evaluation in working process.
• Team management
  Task distribution, work environments for collaboration: usage of trello, miro and other instruments for better cooperation.
• Emotional aspects of communication
  Storytelling as a communication instrument, empathy in communication, feedback models.

Assessment Elements

• Exam
• Assignments
• Class work
• Individual Presentation
• Group Presentation

Interim Assessment

• Interim assessment (3 module)
  0.4 * Assignments + 0.3 * Exam + 0.15 * Group Presentation + 0.15 * Individual Presentation

Bibliography

Recommended Core Bibliography

• Verganti, R. (2009). Design Driven Innovation : Changing the Rules of Competition by Radically Innovating What Things Mean: Vol. [Academic Subscription]. Harvard Business Review Press.
• Zelazny, G. (2001). Say It with Charts : The Executive’s Guide to Visual Communication: Vol. 4th ed. McGraw-Hill Professional.
• Zelazny, G. (2005). Say It with Charts Workbook. McGraw-Hill Professional.

Recommended Additional Bibliography

• Kennedy, G. (2016). Strategic Negotiation. Milton Park, Abingdon, Oxon: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1480511