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Бакалаврская программа «Цифровые инновации в управлении предприятием (программа двух дипломов НИУ ВШЭ и Лондонского университета)»

09
Февраль

Entrepreneurship

2020/2021
Учебный год
ENG
Обучение ведется на английском языке
6
Кредиты

Преподаватель

Course Syllabus

Abstract

This course is about entrepreneurship both from an economics and practitioners angle and shows how economics can contribute to our understanding of entrepreneurship. The course also sheds light on the societal impact of entrepreneurship and its utility for economic development. It further provides practical elements such as developing business models, designing market research frameworks, product development cycles, and raising seed capital.
Learning Objectives

Learning Objectives

  • Gain a thorough understanding of how economics can contribute to entrepreneurship
  • To enable students to design, structure, and execute the process of launching a new venture
  • How social entrepreneurship creates impact and how to measure it
Expected Learning Outcomes

Expected Learning Outcomes

  • Describe the theoretical insights and recent empirical findings of the economics of entrepreneurship
  • Explain how entrepreneurship drives economic change and growth
  • Outline the historical context and impact of social entrepreneurship
  • Analyse viable business models
Course Contents

Course Contents

  • The History of Entrepreneurship
  • The Economics of Entrepreneurship
  • The Entrepreneurship Ecosystem
  • Social Entrepreneurship
  • Business Models & Ideation
  • Key Partners & Alliances
  • Key Activities as an Entrepreneur
  • Value Proposition (VP) & Unique Selling Proposition (USP)
  • Customer Development
  • Product Development
  • Customer Relationships
  • Distribution Channels
Assessment Elements

Assessment Elements

  • blocking Final Exam
    Examination format: The exam is taken in written format (based on selection of open-ended questions) with asynchronous proctoring. Asynchronous proctoring means that all the student's actions during the exam will be “watched” by the computer. The exam process is recorded and analyzed by artificial intelligence and a human (proctor). Please be careful and follow the instructions clearly! The platform: The exam is conducted on the StartExam platform. StartExam is an online platform for conducting test tasks of various levels of complexity. The link to pass the exam task will be available to the student in the RUZ. The computers must meet the following technical requirements 1. Desktop computer or laptop only (mobile devices are not supported); 2. Operating systems: Windows (v.7, 8, 8.1, 10), Mac OS X Yosemite 10.10 and higher; 3. Google Chrome of the latest (by the day of the control) update (to download use the link: https://www.google.com/chrome/, to update follow chrome: //help/ with browser version and the update button if available) or Yandex Browser of the latest update. 4. Network port data allowed: 80 TCP, 443 TCP, 3478 TCP/UDP (check it with your provider / select control panel – system and security – Miscrosoft Deneder Firewall – additional options. Make sure that your inbound and outbound connection is not limited). 5. Adjusted and turned on web-camera (including a laptop integrated one) 6. Adjusted and turned on microphone (including a laptop integrated one); 7. High-speed stable Internet access 5 Mbit/s and higher; it is not recommended to use mobile Internet access since technical failure and cutting off are highly likely to occur during proctoring control. 8. Your desktop computer or laptop must successfully complete verification which is available only after authorization. All students are expected to do their best to ensure their computers (laptops) meet all the requirements described above. A student is supposed to follow the requirements below (With proctoring): Prepare identification documents (а passport on a page with name and photo) for identification before the beginning of the examination task; Check your microphone, speakers or headphones, webcam, Internet connection (we recommend connecting your computer to the network with a cable, if possible); Students should use a word processor (e.g. MS Word or similar) to answer exam questions. You must save the document with your answers in one of three formats - .doc, .docx or .pdf before final submission. Disable applications on the computer's task other than the browser that will be used to log in to the StartExam program, except a word processor (e.g. MS Word or similar). If one of the necessary requirements for participation in the exam cannot be met, a student is obliged to inform a program manager 7 days before the exam date to decide on the student's participation in the exams. Important rules: All rules are available in exam regulations using asynchronous proctoring technology in the framework of intermediate certification. Additional rules: No Connection failures: A short-term connection failure during the exam is considered to be the loss of a student's network connection with the StartExam platform for no longer than 5 minutes per exam. A long-term connection failure during the exam is considered to be the loss of a student's network connection with the StartExam platform for longer than 5 minutes per exam and will be the basis for the decision to terminate the exam. In case of long-term connection failure in the StartExam platform during the examination task, the student must record the fact of connection failure (screenshot, a response from the Internet provider). Then contact the program manager with an explanatory note about the incident to decide on retaking the exam.
  • non-blocking Team Project
    starting from a problem, we will go through all phases of startup project development) - the project is team-based, but grades will be individual (based on peer assessment
  • non-blocking In-Class Activity
Interim Assessment

Interim Assessment

  • Interim assessment (2 module)
    0.5 * Final Exam + 0.2 * In-Class Activity + 0.3 * Team Project
Bibliography

Bibliography

Recommended Core Bibliography

  • Osterwalder, A., Clark, T., & Pigneur, Y. (2010). Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=335366

Recommended Additional Bibliography

  • Osterwalder, A., Smith, A., Bernarda, G., & Pigneur, Y. (2014). Value Proposition Design : How to Create Products and Services Customers Want. Hoboken: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=945730