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Business and Management in Global Context

2020/2021
Учебный год
ENG
Обучение ведется на английском языке
4
Кредиты

Course Syllabus

Abstract

If business was the same everywhere, we could all get on with providing products and services and, through gaining competitive advantage, make profits. However, despite the flattening effects of globalization, international business demonstrates huge diversity and complexity. To understand business in global context, and its threats and opportunities, you need to consider the drivers and nature of globalization, and the political, economic, social, technological and legal differences that various regions and countries exhibit. You also need to work within the frameworks of multilateral organizations and regional blocs. As a manager faced with this complexity and diversity, you need to devise strategies that will work internationally, in different parts of the globe, plan entry strategies for new markets, and decide who you need to establish alliances with and how your strategy is to evolve. You then need to work at the detail of managing, specifically designing structure and organization, devising sourcing and supply chain arrangements, establishing information systems that perform globally, and creating distinctive arrangements for managing international human resources. As a student, you will find understanding and analyzing international business and making managerial judgements to be full of fresh challenges, and you will also find that the study of this subject area not only provides insights, but also give you the analytical equipment and knowledge to actually begin to perform in a business that operates globally.
Learning Objectives

Learning Objectives

  • To give a research-based grounding in the context of international business including globalizing trends, formal and informal institutions, the political, economic, social, technological and legal issues and the resultant diversity of international business.
  • To prepare students to be able to discuss cultural, ethical and social issues for international business and suggest policies of corporate social responsibility.
  • To provide an introduction to and develop student’s ability to assess international trade and investment, multilateral organizations and regional integration and the global financial systems.
  • To prepare students to be able to discuss how firms develop international business, marketing and R&D strategies, enter markets and alliances, and operate and manage on the global stage.
  • To give insight through frameworks, studies and examples of how business manage organizational structure and architecture, sourcing and the supply chain, information systems and human resources, in different parts of the globe, globally, regionally and domestically.
  • To give insight into the contexts of international business and enable to work within these contexts to make judgements on strategizing and managing operations in the global economy.
Expected Learning Outcomes

Expected Learning Outcomes

  • to be able to define the major characteristics of globalisation;
  • to be able to difine what culture is and articulate two of its manifestations, namely language and religion;
  • to be able to difine the concept of strategy, value creation and the value chain of a company;
  • to be able to introduce the work of Michael Porter on competitiveness and strategy, including his 5 Forces and generic strategies frameworks;
  • to be able to explain the four decisions a company must address when entering foreign markets;
  • to be able to establish the important relationships between environment strategy, structure and evolution for firms operating internationally;
  • to be able to assess the trends towards outsourcing, global sourcing and offshoring;
  • to be able to describe and assess the relevance of classical and modern theories of trade;
  • to be able to describe the determinants of exchange rates;
  • to be able to assess the importance and dimensions of aligning IT with business purpose and strategy;
  • to be able to difine the term 'international human resource management' and discuss types of human resource strategies in overseas operations;
Course Contents

Course Contents

  • Perspectives on Globalization and International Business
  • Informal Institutions: Cultural, Social and Ethical Challenges
  • International Trade and Investment
  • Strategy and the Enterprise in International Context - Overview
  • Exchange Rates and the International Monetary System
  • Competitive Strategy for International Business
  • The Organization of International Business
  • Entry Strategies, Alliances and Evolution
  • Global Information Systems Management
  • Global Sourcing of Production and Services
  • International Dimensions of Human Resource Management
Assessment Elements

Assessment Elements

  • non-blocking Exam
    The exam is taken on the platform StartExam without proctoring
  • non-blocking Test 1
  • non-blocking Test 2
  • non-blocking Class Activity
  • non-blocking Mid Term
Interim Assessment

Interim Assessment

  • Interim assessment (2 module)
    0.1 * Class Activity + 0.5 * Exam + 0.2 * Mid Term + 0.1 * Test 1 + 0.1 * Test 2
Bibliography

Bibliography

Recommended Core Bibliography

  • Barney, J. B. (2001). Is the Resource-Based “View” a Useful Perspective for Strategic Management Research? Yes. Academy of Management Review, 26(1), 41–56. https://doi.org/10.5465/AMR.2001.4011938
  • International business, Peng, M. W., Meyer, K. E., 2011

Recommended Additional Bibliography

  • Collings, D. G., & Scullion, H. (2009). Global staffing. International Journal of Human Resource Management, 20(6), 1249–1252. https://doi.org/10.1080/09585190902909798