Business Communications

2020/2021

Учебный год

ENG

Обучение ведется на английском языке

4

Кредиты

Кто читает:

Образовательная программа «Управление цифровым продуктом»

Статус:

Курс по выбору

Когда читается:

2-й курс, 3, 4 модуль

Course Syllabus

Abstract

Communication skills were always important for making a career, and becoming even more crucial. Ability to present ideas, conduct negotiations, arguing defines success whenever you are an entrepreneur or an employee. This skills are difficult to measure, but with the right approach it’s possible to improve every aspect of business communication. The aim of this course is to give students an environment to practice the usage of different communication models and instruments in close to the real life situations.

Learning Objectives

• This course will give basic knowledge about how communication works and provide practical instruments about communicational theory, speech structure, visual communication, negotiations and argumentation. Firstly, we’ll understand the difference between poor and effective communication in business, how to build appropriate communication strategy for different situations. We’ll focus on the public speaking, argumentation skills and basic design instruments that will help students to create more effective presentations.Given instruments should help to communicate ideas in a way that can be understood by different types of audience and can lead this audience to a certain action. We will discuss, among others, short presentations in pitch format and self-presentations. Then we will dive deeper into the argumentation skills and will develop different strategies that will help in negotiation and meetings, based on the argumentation, structure and communication theory. This will help students to feel and act better in real-life situations during the the whole learning process and future career

Expected Learning Outcomes

• The ability to analyze audience
• The ability to create a communicational strategy
• The ability to create a different speech structures
• The ability to formulate a valid argument that can be differentiated accordingly for the different types of the audience
• The ability to conduct an effective negotiation
• The ability to create a PowerPoint presentation that will follow current design trends

Course Contents

• Introduction
  Course overview. Communication strategy, key messages matrix, attitude-awareness matrix.
• Types of structure for business speeches.
  Linear structure, hierarchal structure, Minto pyramid, pitch structure, self-presentation structure
• Argumentation
  Parliamentary debate, different types of an argument, framing, logical fallacies.
• Negotiation
  Main approaches for negotiation, types of questions, preparation for negotiation
• Presentation design
  Differentiation of presentation types, design principals, layout, fonts, colors usage, presentation templates. Storyboards and user stories in presentation creation.

Assessment Elements

• Exam
• Assignments

Interim Assessment

• Interim assessment (4 module)
  0.6 * Assignments + 0.4 * Exam

Bibliography

Recommended Core Bibliography

• Verganti, R. (2009). Design Driven Innovation : Changing the Rules of Competition by Radically Innovating What Things Mean. Harvard Business Review Press.
• Zelazny, G. (2001). Say It with Charts : The Executive’s Guide to Visual Communication: Vol. 4th ed. McGraw-Hill Professional.
• Zelazny, G. (2005). Say It with Charts Workbook. McGraw-Hill Professional.

Recommended Additional Bibliography

• Kennedy, G. (2016). Strategic Negotiation. Milton Park, Abingdon, Oxon: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1480511