Strategic Management

2021/2022

Учебный год

ENG

Обучение ведется на английском языке

4

Кредиты

Кто читает:

Образовательная программа «Управление цифровым продуктом»

Статус:

Курс обязательный

Когда читается:

3-й курс, 2, 3 модуль

Преподаватели

Айрапетян Диана Ареновна

Димова Елена Анатольевна

Крупенич Елизавета Алексеевна

Ласковая Анастасия Кирилловна

Course Syllabus

Abstract

The course covers the main areas of general management and the intellectual foundations of management concepts. It includes such topics as strategic management, decicion making, marketing and financial accounting. It is the basis upon which more specialised functional management courses can be taken.

Learning Objectives

• The aims of this course are: 1. To give students a thorough grounding in the key management sub-disciplines 2. To provide an overview of the development of these disciplines 3. To illustrate the disciplinary anchors of these disciplines in sociology, psychology and economics

Expected Learning Outcomes

• Analyse and evaluate managerial tools such as balance sheets and marketing plans
• Apply these concepts to specific business situations
• Demonstrate understanding of core management concepts
• Explain the relevance of social science to business practice

Course Contents

• Financial Performance Analysis and Valuation
• The Origins of Modern Strategy
• Structural Forms
• Structural and Organisational Change
• Contemporary Strategic Management
• Strategy and Decision Making
• The Origins of Marketing: The Development of the Theory
• Elements of Marketing 1: Product, Price and Place
• Elements of Marketing 2: Brands and Advertising

Assessment Elements

• Home task (Financial Performance Analysis and Valuation)
• Quizzes (Financial analysis)
• Home task (Strategic Management)
  The task will not be graded without online presentation
• Hometask (Organizational Structure)
  The task will not be graded without online presentation
• Hometask (Decision Making)
  The task will not be graded without online presentation
• Hometask (Marketing)
  The task will not be graded without online presentation
• Quizzes (Strategy, Structure)
• Quizzes (Decision Making, Marketing)
• Exam
  Examination format: The exam is taken written. The platform: The exam is taken on Ms Teams platform. Students are required to join a session 15 minutes before the beginning. The computers must meet the following technical requirements: https://docs.microsoft.com/ru-ru/microsoftteams/hardware-requirements-for-the-teams-app A student is supposed to follow the requirements below: Check your computer for compliance with technical requirements no later than 5 days before the exam; Sign in with your corporate account (@edu.hse.ru); Check your microphone, speakers or headphones, webcam, Internet connection (we recommend connecting your computer to the network with a cable, if possible); Prepare the necessary writing equipment, such as pens, pencils, pieces of paper, and others. Disable applications on the computer's task other than the MS Teams application or the browser that will be used to log in to the MS Teams platform. Students are not allowed to: Turn off the video camera; Leave the place where the exam task is taken (go beyond the camera's viewing angle); Look away from your computer screen or desktop; Use smart gadgets (smartphone, tablet, etc.) Involve outsiders for help during the exam, talk to outsiders during the examination tasks; Read tasks out loud; Interact with other students. Students are allowed to: Write on a piece of paper, use a pen for making notes and calculations; Use a calculator; Turn on the microphone to answer the teacher’s questions; Ask a teacher for additional information related to understanding the exam task. Connection failures: A short-term communication failure during the exam is considered to be the loss of a student's network connection with the MS Teams platform for no longer than 1 minute. A long-term communication failure during the exam is considered to be the loss of a student's network connection with the MS Teams platform for longer than 1 minute. A student cannot continue to participate in the exam, if there is a long-term communication failure appeared. The retake procedure is similar to the exam procedure. In case of long-term communication failure in the MS Teams platform during the examination task, the student must notify the teacher, record the fact of loss of connection with the platform (screenshot, a response from the Internet provider). Then contact the manager of a program with an explanatory note about the incident to decide on retaking the exam.

Interim Assessment

• 2021/2022 3rd module
  0.05 * Hometask (Decision Making) + 0.4 * Exam + 0.12 * Home task (Financial Performance Analysis and Valuation) + 0.09 * Quizzes (Decision Making, Marketing) + 0.05 * Hometask (Marketing) + 0.09 * Quizzes (Strategy, Structure) + 0.06 * Quizzes (Financial analysis) + 0.05 * Hometask (Organizational Structure) + 0.09 * Home task (Strategic Management)

Bibliography

Recommended Core Bibliography

• Porter, M. E. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review, 86(1), 78–93. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=28000138
• Willman, P. (2014). Understanding Management : The Social Science Foundations. Oxford: OUP Oxford. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=853507

Recommended Additional Bibliography

• Meir Statman. (2019). A Second Generation Behavioral Finance. World Scientific Book Chapters, 3. https://doi.org/10.1142/9789813279469_0001