Digital Business Transformation

2022/2023

Учебный год

ENG

Обучение ведется на английском языке

4

Кредиты

Кто читает:

Департамент бизнес-информатики

Статус:

Курс обязательный

Когда читается:

3-й курс, 1 модуль

Преподаватель

Архипкина Светлана Владимировна

Course Syllabus

Abstract

Course deals with basic of the concept of what digital business transformation is, the main methods and tools for building a digital business in various industries based on real business cases. Course develops the basic knowledge of the models of information systems management, including overview of the main trends, discussion of the most common technological solutions and approaches of deployment and projects. Also discusses the main managerial and economic benefits generated by adoption of digital business transformation projects based on the different solutions. Students will learn a range of prototyping techniques and apply them to real-world challenges and at the end of the course, students will have the opportunity to present and defend approaches to a possible project of digital business transformation.

Learning Objectives

• The course is aimed to provide students with necessary knowledge and tools to create: • different models used to analyses organizations are reflected in different information systems architectures • differentiate various classes and types of information system developed and used in organizations, seen within a historical context • present arguments for a strategic role for information systems within organisations and alternative models to support this role and to establish such strategies • describe the basic principles and elements of benefit management, in the context of the alignment of the strategy of an enterprise and its information systems development.

Expected Learning Outcomes

• Understand how to assess the level of digital maturity of a company, learn about the main risks and pitfalls of digitalization, create a digital transformation roadmap
• Understand the sequence of steps to launch digital business transformation projects
• Know how to choose the right digitalization strategy
• Understand the different architectures of information systems and the main classes of solutions that represent them
• Be able to present arguments in favor of the chosen digitalization strategy
• Be able to use various methods and tools in the implementation of digitalization projects
• Be able to calculate the effects of such projects

Course Contents

• Lecture 1. Digital transformation basics.
• Lecture 2. Creation of the concept of digital strategy.
• Lecture 3. IT system classes
• Lecture 4. Team
• Lecture 5. Project and product approaches
• Lecture 6. Search and proof of effects
• Lecture 7. Digital Marketing
• Workshop 1. Digital transformation basics.
• Workshop 2. Creation of the concept of digital strategy
• Workshop 3. IT system classes
• Workshop 4. Team
• Workshop 5. Product approaches
• Workshop 6. Project approaches
• Workshop 7. Search and proof of effects
• Workshop 8. Digital Marketing

Assessment Elements

• Workshop activity 1. Digital transformation basics.
  Teams take part in research work and present the results of the research in the form of a presentation
• Workshop activity 2. Creation of the concept of digital strategy
  The team takes part in a Design Thinking session.The teams create a Customer Journey Map for the existing user experience with the food delivery. Then they create their own concept and perform a role-play prototype in front of the class.
• Workshop activity 3. IT system classes
  The team examines the information system and presents its presentation to other teams
• Workshop activity 4. Team
  The team solves a business problem and presents the solution to the audience
• Workshop activity 5. Product approaches
  The team comes up with a product concept and presents it as an MVP
• Workshop activity 6. Project approaches
  The team works with the project plan and risks, researches, studies
• Workshop activity 7. Search and proof of effects
  The team works with the KPI andTCO of project plan and risks, researches, studies
• Workshop activity 8. Digital Marketing
  The team works with the marketing plan, researches, studies
• Written asynchronous exam

Interim Assessment

• 2022/2023 1st module
  0.05 * Workshop activity 7. Search and proof of effects + 0.05 * Workshop activity 8. Digital Marketing + 0.6 * Written asynchronous exam + 0.05 * Workshop activity 5. Product approaches + 0.05 * Workshop activity 1. Digital transformation basics. + 0.05 * Workshop activity 6. Project approaches + 0.05 * Workshop activity 3. IT system classes + 0.05 * Workshop activity 4. Team + 0.05 * Workshop activity 2. Creation of the concept of digital strategy

Bibliography

Recommended Core Bibliography

• 19264 - А.Сухаревски; В.Кулагин; Ю.Мефферт - Digital @ Scale: Настольная книга по цифровизации бизнеса - 9785604287897 - Alpina - Альпина ПРО - 2019 - https://hse.alpinadigital.ru/book/19264
• 19325 - Д.Будро; Р.Джесутасан - Реинжиниринг бизнеса: Как грамотно внедрить автоматизацию и искусственный интеллект - 9785961427042 - Alpina - Альпина Паблишер - 2019 - https://hse.alpinadigital.ru/book/19325

Recommended Additional Bibliography

• 19353 - М.Хуатэн - Цифровая трансформация Китая. Опыт преобразования инфраструктуры национальной экономики - 9785604288085 - Alpina - Альпина ПРО - 2019 - https://hse.alpinadigital.ru/book/19353
• 19541 - Коллектив авторов - Цифровизация. Практические рекомендации по переводу бизнеса на цифровые технологии - 9785961428643 - Alpina - Альпина Паблишер - 2019 - https://hse.alpinadigital.ru/book/19541
• 19681 - Д.Мошелла - Путеводитель по цифровому будущему: Отрасли, организации и профессии - 9785961430967 - Alpina - Альпина Паблишер - 2020 - https://hse.alpinadigital.ru/book/19681
• От носорога к единорогу : как провести компанию через трансформацию в цифровую эпоху и избежать смертельных ловушек, Орловский, В. М., 2020
• Цифровая трансформация бизнеса : изменение бизнес-модели для организации нового поколения, Вайл, П., 2019