Business Strategies for Emerging Markets

2022/2023

Учебный год

ENG

Обучение ведется на английском языке

3

Кредиты

Кто читает:

Школа востоковедения

Статус:

Курс по выбору

Когда читается:

4-й курс, 1 модуль

Преподаватель

Коростелева Мария Олеговна

Course Syllabus

Abstract

The course has a distinct stress to the practice of strategic management. Although a few fundamental theories are mentioned, the bulk of the ideas are based on simple though efficient applied model that are easy to understand and convenient to use. The multitude of examples and stories from the personal consulting and managerial experience of the author are the hallmark of the course. The author’s original drawings make the key concepts well memorable and cozy to deal with

Learning Objectives

• form the basic competencies necessary for the development and the implementation of a business strategy in an emerging market

Expected Learning Outcomes

• define key products and the customer value
• generate and elaborate powerful business ideas
• generate and balance a business model proper for emerging markets
• analyze the competitive environment
• recognize business strategic opportunities
• develop grounded sales plans
• generate strategic visions and scenarios

Course Contents

• Introduction
• Generating business core idea
• Designing your business model
• Elaborating your value proposition
• Choosing and supporting strategies
• Business tactics
• Recognizing strategic opportunities
• Managing sales in emerging markets
• Strategy implementation

Assessment Elements

• Peer evaluation
• Average score of all tests
• Average score of written assignments

Interim Assessment

• 2022/2023 1st module
  0.5 * Average score of written assignments + 0.5 * Average score of all tests

Bibliography

Recommended Core Bibliography

• Kim, W. C., & Mauborgne, R. (2015). Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant: Vol. Expanded edition. Harvard Business Review Press.
• Osterwalder, A., Clark, T., & Pigneur, Y. (2010). Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=335366
• Osterwalder, A., Smith, A., Bernarda, G., & Pigneur, Y. (2014). Value Proposition Design : How to Create Products and Services Customers Want. Hoboken: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=945730
• Ries, A., & Trout, J. (1986). Marketing Warfare. New York: McGraw-Hill Professional. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=54483

Recommended Additional Bibliography

• The Mind of the strategist : The art of Japanese business, Ohmae K., 1982