Мастер класс одного из топовых представителей Бизнес школы Женевы профессора Франческо Дерчи, специалиста по цифровому бизнесу

The phase of BRAND CREATION is one of the most crucial ones for the future of an organization. The Brand will, indeed, become the highest ambassador of the company in the most diverse environments. Its responsibility will be fully recognized when, as a whole element made of name, symbols, colors and payoff,  it will have to represent  effectively the Company and its VALUE PROPOSITION among several stakeholder groups and the most diverse audiences. The more speed and technology create new relationship opportunities for the mankind regardless of physical limitations like space and time, the more BRANDS become the most important driver for the management board to operate. The world is populated by BIG BRANDS that give the impression the whole market is saturated and not much space is left for new comers. Our interactive workshop will be focused on learning how to succeed as SMALL  CHALLENGER BRAND: how to start fresh and how to compete and win in such a constant changing environment.