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Обычная версия сайта
Бакалавриат 2017/2018

Основы международного бизнеса

Статус: Курс обязательный (Менеджмент)
Направление: 38.03.02. Менеджмент
Когда читается: 2-й курс, 1, 2 модуль
Формат изучения: Full time
Язык: английский
Кредиты: 6

Course Syllabus

Abstract

The course addresses management issues faced by multinational companies caused by complexity of operating across borders. As the modern turbulent business world becomes a more complex place to operate internationally it is necessary to empower students with a hands-on experience to identify and take advantage of global business opportunities. This course is designed to provide students with a general overview of the major areas of international business: the nature and scope of international business; differences between local, national and multinational businesses, the international business environment; stakeholders in international business; the different types of mergers and acquisitions; relationships between multinationals and the state; the ways of external growth, including joint ventures and strategic alliances, business activity in product markets as well as in markets for knowledge and technology, etc. The successful completion of the course will increase students' capacity to think globally about a company, its business position on international markets and possible sustainable competitive advantage in rapidly changing international environment.
Learning Objectives

Learning Objectives

  • able to define and apply research methodology to the international business cases
  • able to analyze, synthesize, discuss and draw conclusions concerning the global business environment
  • able to apply ethical understanding and perspective to business situa
Course Contents

Course Contents

  • Introduction / International Business
    Stages of formation of management. Outstanding personalities and their achievements in the history of management. Scientific management. F. W. Taylor. Administrative school. A. Fayol. The Hawthorne experiment and its main conclusions. the concept of Mayo. Management practices. Modern management models. Management functions. Modern schools of management. Definition of organization. The logic of the emergence and functioning of organizations.
  • Globalization and Internalization
    Bretton woods conference. International partnership. Trade barriers and protectionism. Management paradigm in the 21st century. Forms of international business. Trade balance. Balance of payments. Exchange rate. Foreign direct investment. World Bank index "Ease of doing business"
  • The Global Trade and Investment Environment
  • Managing in a Global Environment
  • National Differences and Cross-cultural Management
    Definition and theoretical foundations of organizational culture in the international organization. Cross-cultural management
  • The Strategy and Structure of International Business
    Analysis of the international business environment. Political and economic environment. Sociocultural environment. Risks in international business and methods of their analysis. External market selection criteria. Foreign market selection models. The sequence of access to foreign markets. Strategies access to foreign markets: export, intermediate and hierarchical. Advantages and disadvantages of different types of strategies. Development of the company's competitiveness in the international market. External and internal factors of choice of the external market. Segmentation of foreign markets. Segmentation criteria. Macro and microsegmentation. Assessment of market capacity. The choice of the target segment. Market expansion strategies. Types of foreign market penetration strategies. Factors of a choice of strategy of penetration. Analysis of transaction costs. Export strategies: direct, indirect and joint exports. Intermediate strategies: contract manufacturing, licensing, franchising, joint ventures. A hierarchical strategy.
  • International Business Functions
  • International Companies. Case Studies
    Modern challenges of international business. Prospects for the development of modern international business. Change control. Rate of change. Technological foundations of international business. The role of organizational culture in international business. Cases of international companies.
Assessment Elements

Assessment Elements

  • non-blocking in-class written test
  • non-blocking class activities, including case analyses, teamwork, presentations, assignments, etc
  • blocking home-work: course project “Games that business plays”
Interim Assessment

Interim Assessment

  • Interim assessment (4 module)
    0.25 * class activities, including case analyses, teamwork, presentations, assignments, etc + 0.5 * home-work: course project “Games that business plays” + 0.25 * in-class written test