Магистратура 2018/2019

Поиск великих идей: использование творческого потенциала для развития инноваций

Статус: Курс по выбору (Управление в сфере науки, технологий и инноваций)

Направление: 38.04.02. Менеджмент

Кто читает: Департамент образовательных программ

Где читается: Институт статистических исследований и экономики знаний

Когда читается: 1-й курс, 4 модуль

Формат изучения: с онлайн-курсом

Преподаватели: Майснер Дирк

Прогр. обучения: Управление в сфере науки, технологий и инноваций

Язык: английский

Кредиты: 3

Course Syllabus

Abstract

Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from the bad. The goal is to settle on a business idea that you are not only passionate about but also has real market application.

Learning Objectives

• To obtain structured thinking

Expected Learning Outcomes

• Build a resource inventory from which they can assess and create market opportunities
• Pursue market opportunities consistent with personal passions and capabilities
• Triage potential ideas in terms of which have the greatest potential for commercial and personal success

Course Contents

• Ideation: Tools for ideation.
  How do entrepreneurs come up with great ideas? This is an age old question. Lets explore where great ideas and solutions come from and how to put yourself in a position to change the business world.
• Ideation: Intro to Design Thinking Methodology
  In this module we will explore the lessons of Design Thinking Methodology and how it can be used as a powerful tool for developing new and innovative solutions.
• Ideation: Intro to Customer Discovery
  More often than not the best solutions don't lie with you but rather they are with your customers. In this module we will talk about how to develop a customer discovery plan that can lead to powerful business innovation.

Assessment Elements

• Essay
• Final exam

Interim Assessment

• Interim assessment (4 module)
  0.3 * Essay + 0.7 * Final exam

Bibliography

Recommended Core Bibliography

• Hipple, J. (2005). The Integration of TRIZ with Other Ideation Tools and Processes as well as with Psychological Assessment Tools. Creativity & Innovation Management, 14(1), 22–33. https://doi.org/10.1111/j.1476-8691.2005.00322.x
• Tyl, B., Legardeur, J., Millet, D., & Vallet, F. (2014). A comparative study of ideation mechanisms used in eco-innovation tools. Journal of Engineering Design, 25(10–12), 325–345. https://doi.org/10.1080/09544828.2014.992772

Recommended Additional Bibliography

• Dekker, T. den. (2019). Design Thinking. Groningen: Noordhoff Uitgevers BV. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2109232