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Бакалавриат 2019/2020

Бизнес-среда и конкурентоспособность

Направление: 41.03.05. Международные отношения
Когда читается: 2-й курс, 3 модуль
Формат изучения: Full time
Язык: английский
Кредиты: 4

Course Syllabus

Abstract

Business environment & competitiveness is a one-module course offered to the second-year students specializing in International economics and business. The course purports to introduce the students to the foundations of competi-tiveness studies pioneered by Professor Michael E. Porter. The notion of competitiveness, leading edge in modern economics, integrates the different dimensions of economic and management policies seeking to bring a higher level of profitability for businesses and of prosperity for cities, states, and regions. By taking a microeconomic perspective on wealth-creating processes, competitiveness framework emphasizes the characteristics of firm’s behavior, industry structure, business environment, and cluster development as the key factors behind national and regional productivity and prosperity.
Learning Objectives

Learning Objectives

  • The main objective of the course is thus to enable students to operate within the methodological framework of international competitiveness of companies and nations and…
  • to explore, define, and evaluate competitiveness strategies on both micro and macro levels.
Expected Learning Outcomes

Expected Learning Outcomes

  • Understand the principal conceptual elements of the competitiveness framework, its strengths and limitations;
  • Apply their theoretical and conceptual knowledge in formulating a firm’s competitive strategy or in the context of a specific research project analyzing a particular cluster.
  • Perceive the dynamic interaction between different levels of competi-tiveness: micro (entrepreneurial activities and firm operations), meso (regional clusters’ functioning), and macro (national economic policy-making and supranational integration projects);
  • Evaluate the mechanics of creation and development of clusters and their role in promoting competitiveness;
  • Explain the relationship between government policies and business activity within institutions for collaboration;
Course Contents

Course Contents

  • Course Introduction. Competitiveness: Overall Framework
  • Firms’ competitive strategies and operations. The case of Uber
  • Corporate Social Responsibility and Creating shared value. The case of Nestlé
  • Quality of the business environment: the Diamond Model. The case of California wine cluster
  • Competitiveness at the sector level. Clusters and clusters development. The Dutch Flower Cluster case
    In-class essay
  • Competitive strategy at the city level: Smart Cities. The case of Barcelona
  • Why Nations Fail: the role of inclusive vs. extractive institutions
  • Competitive strategy at the national level. WEF Global Competitiveness Framework. The case of Vietnam
  • Competitive strategy at the regional level. Regional Competitiveness Index. The EU case
    Final exam — Team projects presentations
Assessment Elements

Assessment Elements

  • non-blocking In-class participation
  • non-blocking In-class essay
    In-class essay of approximately 700 words will be offered midway through the course. A list of broad topics will be disseminated no later than one week be-fore the session in which you are to write the essay. In that session, you will receive the exact list of questions and a standard-issue Essay Checklist for your convenience. Usage of any materials other than these will result in a zero mark.
  • non-blocking Final exam (group project)
Interim Assessment

Interim Assessment

  • Interim assessment (3 module)
    0.35 * Final exam (group project) + 0.3 * In-class essay + 0.35 * In-class participation
Bibliography

Bibliography

Recommended Core Bibliography

  • Acemoglu, D., & Robinson, J. A. (2012). Why Nations Fail : The Origins of Power, Prosperity, and Poverty (Vol. 1st ed). New York: Currency. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=590177
  • Audretsch David B. Everything in Its Place: Entrepreneurship and the Strategic Management of Cities, Regions, and States [Book]. - Oxford : Oxford University Press, 2015.
  • de Woot Philippe Rethinking the Enterprise : Competitiveness, Technology and Society [Book]. - Sheffield : Greenleaf Publishing, 2014.
  • Engel Jerome S. Global Clusters of Innovation: Entrepreneurial Engines of Economic Growth around the World [Book]. - Cheltenham : Edward Elgar Publishing, 2014.
  • Paolo Rizzi, Paola Graziano, & Antonio Dallara. (2015). The regional competitiveness: an alternative approach. Rivista Internazionale Di Scienze Sociali, (3), 307. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.a.vep.journl.y2015v130i3p307.336
  • Piperopoulos Panos G. Entrepreneurship, Innovation, and Business Clusters [Book]. - Abingdon : Routledge, 2016.
  • Porter, M. E. (1996). What Is Strategy? Harvard Business Review, 74(6), 61–78. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=9611187954

Recommended Additional Bibliography

  • Inkpen Andrew and Ramaswamy Kannan Global Strategy: Creating and Sustaining Advantage across Borders [Book]. - Oxford : Oxford University Press, 2005.
  • Ioanna Boulouta, & Christos Pitelis. (2014). Who Needs CSR? The Impact of Corporate Social Responsibility on National Competitiveness. Journal of Business Ethics, (3), 349. https://doi.org/10.1007/s10551-013-1633-2
  • van den Berg Leo, van der Meer Jan and Carvalho Luís Cities As Engines of Sustainable Competitiveness: European Urban Policy in Practice [Book]. - Abingdon : Routledge, 2016.