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Магистратура 2019/2020

Социальная ответственность бизнеса

Статус: Курс по выбору (Управление проектами: проектный анализ, инвестиции, технологии реализации)
Направление: 38.04.02. Менеджмент
Кто читает: Кафедра управления человеческими ресурсами
Когда читается: 2-й курс, 1, 2 модуль
Формат изучения: без онлайн-курса
Прогр. обучения: Управление проектами: проектный анализ, инвестиции, технологии реализации
Язык: английский
Кредиты: 4

Course Syllabus


The course “Humanistic Management: Developing a Sustainability Mindset” is an elective course for the second year students at the master level degree programs with major in Strategic Management, Consulting and Project Management on Moscow campus, as well as for the incoming exchange students from abroad and internal mobility within HSE. The course consists of 20 hours of lectures, 28 hours of seminars and 104 hours of guided independent self-study (individual reading and research). Being designed as a student-centered course, students’ willingness to actively contribute to the course is a pre-requisite to successful course completion.
Learning Objectives

Learning Objectives

  • To introduce students to the evolution, main concepts and practices of Humanistic Management, Corporate Social Responsibility and Sustainability
  • To expose students to the components of an integrated sustainability strategy, developed in line with the generally accepted international standards (the UN Global Compact, ISO 26000, GRI, etc.)
  • To provide students with the experiential learning opportunities, based on implementing the real life project and reflecting upon the interaction with responsible business practices
  • To train students to develop critical view of the world, taking into account national cultural context and contemporary debates on the role of business in society
  • To empower students to develop stories of local „businesses for good” pioneers for the AIM2Flourish.com platform by addressing one or several of the UN Sustainable Development Goals.
Expected Learning Outcomes

Expected Learning Outcomes

  • • The central theories, concepts, and their managerial implications in CSR und Sustainability
  • • The role of CSR and sustainable innovations in modern organizations (purpose-driven organizations, social enterprises, cooperatives, etc.)
  • • The centrality of stakeholder theory and how to apply stakeholder analysis
  • • The UN Global Agenda 2030 and implementation of the 17 Sustainable Development Goals
  • • The role of international and industry standards in promoting CSR und Sustainability
  • • Develop proficiency in analyzing complex organizational situations, identifying key problem areas, and formulating strategies for CSR und Sustainability
  • • Develop an ability to critically evaluate courses of managerial action in cases relating to CSR and Sustainability
  • • Be aware of, and understand the appropriate relevant research literature on CSR and Sustainability (both academic and practitioner based)
  • • Synthesize material, write and debate analytically on current CSR and Sustainability problems in national and international contexts
  • • The companies’ CSR und Sustainability communication and how to critically analyze non-financial reporting
  • • The changing roles and expectations in the relationships between business, governments and society in different national contexts
  • • Conduct a research project both independently and in groups in a multicultural context
  • • Translate a complex societal problem into a scientific research question, develop a research design for a study to answer it, by applying up-to-date social empirical methods, such as appreciate inquiry interview
  • • Interlink different subjects and disciplines on a specific, theoretical, methodological and empirical level
  • • Through self-learning train how to effectively manage time, extract essence from large amount of information, and approach it analytically
  • • Basic ICT competences for communicating, retrieving and elaborating on the UN SDGs research project
Course Contents

Course Contents

  • Introduction. Responsible Business & Sustainable Development: Meaning, Central Concepts and Debates
    • What is the purpose of business? Why does it make sense to study responsible business & sustainable development now? • What is a purpose-driven organization and a sustainable enterprise? • What are central definitions and frameworks for understanding responsible business & sustainable development? • Which are the three eras of responsibility? How theories of business ethics, CSR & sustainability emerged? • How to shift to sustainable business, sustainable living and sustainable governance?
  • Stakeholder Capitalism, Sustainable Business Models & Responsible Business Norms
    • What is meant by a ‘stakeholder’? What are typical stakeholders and their characteristics? • Why is the stakeholder vs. shareholder paradigm pivotal for the contemporary business? • How to engage with stakeholders and align their interests with corporate prioritization? • What is sustainable business model? What are some of the best practices of sustainable innovations? • What constitutes responsible business norms and standards? Why context matters?
  • Group Presentations and Discussion: Sustainability Book “Good Morning Beautiful Business” & Cases
    • What are the key lessons learned from the book “Good Morning Beautiful Business”? • What are the key take-aways from the sustainability case-studies?
  • Globalization & Sustainable Development
    • What is globalization and how it influences business? • Is localism a new alternative? • How business is dealing with planetary grand challenges and wicked problems? • What is the UN Global Agenda 2030? How to implement the 17 UN’s SDGs? • Which challenges sustainable development poses to “business as usual”?
  • Implementing & Communicating Responsible Business
    • What is the business case of CSR? Which stages CSR is going through? • How is Corporate Sustainability and Responsibility function structured? • What are the key characteristics of good responsible business implementation? • What is a sustainable supply chain management? • Which are the most widely used responsibility communication formats? • Which are the exemplary cause-related marketing types of communication? • What is accountability? What is greenwashing? • What makes GRI a global standard for non-financial reporting? What is the current state of legislation on non-financial reporting?
  • Social Entrepreneurship & Future of Sustainability
    • Why small is beautiful? Is de-growth an alternative? • What are the typical SMEs’ objections to CSR & Sustainability? • What are the reasons for SMEs to adopt CSR management practices? • What are the major features of social entrepreneurship? • What are the types of sustainable economic subsystems? What is the new agenda for welfare, progress and sustainability?
  • Experiential Learning on ESGs in Action
    A study-tour to a sustainability champion in Moscow (subject to COVID19 restrictions)
  • Group Project Presentations on AIM2Flourish and Discussion
    • Why ESG-driven factors are becoming important for business transitioning to sustainability? • How SDGs are integrated into business strategy, model and operations? • What impact sustainable businesses are making by implementing SDGs? • So what is the legacy of a purpose-driven business?
Assessment Elements

Assessment Elements

  • non-blocking Attendance, Reflections, Mid-term individual assignment, Group projects
    This course is designed to encourage teamwork. One of the disadvantages of the group approach is that it potentially leads to a free-rider problem. At the end of the course each group member will have to submit a confidential "contribution" report on each of the group projects. For this purpose, you will be asked to allocate 100% to the members of the group excluding yourself, reflecting the quality and quantity of participation of the other members of the group in the execution of the respective projects. The allocation of the points submitted to instructor by email will be used in assigning individual grades.
  • non-blocking Group Project "AIM2Flourish"
Interim Assessment

Interim Assessment

  • Interim assessment (2 module)
    0.7 * Attendance, Reflections, Mid-term individual assignment, Group projects + 0.3 * Group Project "AIM2Flourish"


Recommended Core Bibliography

  • Ackerman, B. A., & Alstott, A. (1999). The Stakeholder Society. New Haven, Conn: Yale University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=52977
  • Aguinis, H., & Glavas, A. (2012). What We Know and Don’t Know About Corporate Social Responsibility: A Review and Research Agenda. Journal of Management, 38(4), 932–968. https://doi.org/10.1177/0149206311436079
  • Andriof, J. (2002). Unfolding Stakeholder Thinking : Theory, Responsibility and Engagement. Sheffield, South Yorkshire, England: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=561573
  • Baker, R. W. (2005). Capitalism’s Achilles Heel : Dirty Money and How to Renew the Free-Market System. Hoboken, N.J.: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=139656
  • BENYUS, J. M., & M. PAULI, G. A. (2009). The Business of Biomimicry. Harvard Business Review, 87(2), 28–29. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=96710398
  • Carroll, A. B. (1991). The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business Horizons, (4), 39. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.a.eee.bushor.v34y1991i4p39.48
  • Ceschin, F., & Gaziulusoy, I. (2016). Evolution of design for sustainability: From product design to design for system innovations and transitions. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.D13D62BE
  • Clarkson, M. E. (1995). A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance. Academy of Management Review, 20(1), 92–117. https://doi.org/10.5465/AMR.1995.9503271994
  • Cooperrider, D. L., Stavros, J. M., & Whitney, D. K. (2008). The Appreciative Inquiry Handbook : For Leaders of Change (Vol. 2nd ed). Brunswick, OH: Berrett-Koehler Publishers. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=260682
  • Corporate communication and impression management - New perspectives why companies engage in corporate social reporting. (2000). Journal of Business Ethics, 27(1–2), 55–68. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsnar&AN=edsnar.oai.pure.rug.nl.publications.f6023382.c9b1.431c.89e7.a3d39e9713dd
  • Eisler, R. T. (2007). The Real Wealth of Nations : Creating a Caring Economics (Vol. 1st ed). San Francisco, CA: Berrett-Koehler Publishers. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=260689
  • Elkington, J., & Hartigan, P. (2008). The Power of Unreasonable People : How Social Entrepreneurs Create Markets That Change the World. Boston, Mass: Harvard Business Review Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=675039
  • Eva Waginger, Dürrmichael Gorbatschow, Vaclav Havel, Dennis Meadows, Ernst Ulrich Von, & Day Day. (n.d.). – Brundtland Report 1987-“Our Common Future ” of the World. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.E350C6A8
  • Gore, A. (2006). AN INCONVENIENT TRUTH. (cover story). Mother Earth News, (218), 54. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=f5h&AN=22401823
  • Gray, R., Dillard, J., & Spence, C. (2009). Social Accounting Research as If The World Matters. Public Management Review, 11(5), 545–573. https://doi.org/10.1080/14719030902798222
  • Hammann, E.-M., Habisch, A., & Pechlaner, H. (2009). Values that create value: socially responsible business practices in SMEs – empirical evidence from German companies. Business Ethics: A European Review, 18(1), 37–51. https://doi.org/10.1111/j.1467-8608.2009.01547.x
  • Hawken, P. (1992). The ecology of commerce. Inc, 14(4), 93. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=f5h&AN=9204207284
  • Heckman, L. (2009). Confessions of a Radical Industrialist: Profits, People, Purpose——Doing Business by Respecting the Earth. Library Journal, 134(17), 87. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=44668871
  • Holliday, C. O., Schmidheiny, S., & Watts, P. (2017). Walking the Talk : The Business Case for Sustainable Development (Vol. First edition). London: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1619286
  • Jenkins, H. (2009). A ‘business opportunity’ model of corporate social responsibility for small- and medium-sized enterprises. Business Ethics: A European Review, 18(1), 21–36. https://doi.org/10.1111/j.1467-8608.2009.01546.x
  • Jones, O., & Tilley, F. (2003). Competitive Advantage in SMEs : Organising for Innovation and Change. Hoboken, NJ: John Wiley and Sons, Inc. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=83524
  • Korten, D. C. (1999). The Post-corporate World : Life After Capitalism (Vol. 1st ed). San Francisco, Calif: Berrett-Koehler Publishers. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=41334
  • Laszlo, C. (2003). The Sustainable Company : How to Create Lasting Value Through Social and Environmental Performance. Washington, DC: Island Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=118249
  • McWilliams, A., & Siegel, D. (2001). Corporate Social Responsibility: A Theory of the Firm Perspective. Academy of Management Review, 26(1), 117–127. https://doi.org/10.5465/AMR.2001.4011987
  • Meadows, D., Mesarovic, M., Pestel, E., & Chatfield, M. V. (1975). The Limits to Growth: A Report for the Club of Rome’s Project on the Predicament of Mankind/Mankind at the Turning Point: The Second Report to the Club of Rome. Harvard Business Review, 53(4), 160. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=12326700
  • Mitchell, R. K., Agle, B. R., & Wood, D. J. (1997). Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts. Academy of Management Review, 22(4), 853–886. https://doi.org/10.5465/AMR.1997.9711022105
  • Morsing, M., Schultz, M., & Nielsen, K. U. (2008). The “Catch 22” of communicating CSR: Findings from a Danish study. Journal of Marketing Communications, 14(2), 97–111. https://doi.org/10.1080/13527260701856608
  • Nidumolu, R., Prahalad, C. K., & Rangaswami, M. R. (2009). WHY SUSTAINABILITY IS NOW THE KEY DRIVER OF INNOVATION. (cover story). Harvard Business Review, 87(9), 56–64. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=43831035
  • Orsato, R. J. (2009). Sustainability Strategies : When Does It Pay to Be Green? Basingstoke: Palgrave Macmillan. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=283282
  • Pauli, G. A. (2010). The Blue Economy : 10 Years, 100 Innovations, 100 Million Jobs. Taos, NM: Redwing Books [Paradigm Publications Imprint]. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=483120
  • Raworth, K. (2017). Doughnut Economics : Seven Ways to Think Like a 21st-Century Economist. White River Junction, Vermont: Chelsea Green Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1850087
  • Richardson, J., & Henriques, A. (2004). The Triple Bottom Line : Does It All Add Up. London: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=108859
  • Rimanoczy, I. (2013). Big Bang Being : Developing the Sustainability Mindset. Sheffield: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=760627
  • Rowley, T. J. (1997). Moving beyond Dyadic Ties: A Network Theory of Stakeholder Influences. Academy of Management Review, 22(4), 887–910. https://doi.org/10.5465/AMR.1997.9711022107
  • Satish Kumar. (2013). Soil Soul Society : A New Trinity For Our Time. East Sussex, UK: Ivy Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1033463
  • Steger, M. B. (2003). Globalization : A Very Short Introduction. Oxford: Oxford University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=264792
  • Sternad, D., Kennelly, J. J., & Bradley, F. (2017). Digging Deeper : How Purpose-Driven Enterprises Create Real Value (Vol. First edition). London: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1592336
  • The social responsibility of international business: From ethics and the environment to CSR and sustainable development. (2016). Journal of World Business, 51(1), 23–34. https://doi.org/10.1016/j.jwb.2015.08.010
  • Tommi Lampikoski. (2012). Green, Innovative, and Profitable: A Case Study of Managerial Capabilities at Interface Inc. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.3180231B
  • Veronika Bashtovaya. (2014). CSR reporting in the United States and Russia. Social Responsibility Journal, (1), 68. https://doi.org/10.1108/SRJ-11-2012-0150?utm_campaign=RePEc&WT.mc_id=RePEc
  • Wood, D. J. (1991). Corporate Social Performance Revisited. Academy of Management Review, 16(4), 691–718. https://doi.org/10.5465/AMR.1991.4279616

Recommended Additional Bibliography

  • Becker, H. S., & Ragin, C. C. (1992). What Is a Case? : Exploring the Foundations of Social Inquiry. Cambridge [England]: Cambridge University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=783041
  • Carroll, A. B. (1979). A Three-Dimensional Conceptual Model of Corporate Performance. Academy of Management Review, 4(4), 497–505. https://doi.org/10.5465/AMR.1979.4498296
  • CSR Wonderland: Navigating between movement, community and organisation. (2005). The Journal of Corporate Citizenship, 2005, 19–20. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsnar&AN=edsnar.oai.repository.ubn.ru.nl.2066.47175
  • Cummings, J. L., & Doh, J. P. (2000). Identifying Who Matters: MAPPING KEY PLAYERS IN MULTIPLE ENVIRONMENTS. California Management Review, 42(2), 83–104. https://doi.org/10.2307/41166034
  • Du, S., Bhattacharya, C. B., & Sen, S. (2010). Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication. International Journal of Management Reviews, 12(1), 8–19. https://doi.org/10.1111/j.1468-2370.2009.00276.x
  • Grayson, D., & Hodges, A. (2004). Corporate Social Opportunity! : Seven Steps to Make Corporate Social Responsibility Work for Your Business. Sheffield: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=525534
  • Harding, S. (2012). Grow Small, Think Beautiful : Ideas for a Sustainable World From Schumacher College. Edinburgh: Floris Books. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=778325
  • Jason Russell. (2019). The Golden Passport: Harvard Business School, the Limits of Capitalism, and the Moral Failure of the MBA Elite. Business History, (4), 739. https://doi.org/10.1080/00076791.2018.1426531
  • Lars Thøger CHRISTENSEN, Mette MORSING, & Ole THYSSEN. (2015). The polyphony of values and the value of polyphony. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.BA9F1863
  • Laszlo, C. (2010). Berkshire Encyclopedia of Sustainability. Great Barrington, MA: Berkshire Publishing Group. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=310671
  • Laszlo, C., & Zhexembayeva, N. (2011). Embedded Sustainability : The Next Big Competitive Advantage. Sheffield: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=760669
  • Margolis, J. D., & Walsh, J. P. (2003). Misery Loves Companies: Rethinking Social Initiatives by Business. Administrative Science Quarterly, 48(2), 268–305. https://doi.org/10.2307/3556659
  • Morsing, M., & Schultz, M. (2006). Corporate social responsibility communication: stakeholder information, response and involvement strategies. Business Ethics: A European Review, 15(4), 323–338. https://doi.org/10.1111/j.1467-8608.2006.00460.x
  • Moschella, M. C. (2007). A Hidden Wholeness: The Journey Toward An Undivided Life – By Parker J. Palmer. Teaching Theology & Religion, 10(2), 112–113. https://doi.org/10.1111/j.1467-9647.2007.00327.x
  • Nair, C. (2010). Consumptionomics : Asia’s Role in Reshaping Capitalism and Saving the Planet. Oxford: Infinite Ideas. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=437172
  • Orlitzky, M., Schmidt, F. L., & Rynes, S. L. (2003). Corporate Social and Financial Performance: A Meta-analysis. Organization Studies, 24(3), 403–441. https://doi.org/10.1177/0170840603024003910
  • Parker, M. (2018). Shut Down the Business School : What’s Wrong with Management Education. London: Pluto Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1810536
  • PEDERSEN, E. R. (2006). Making Corporate Social Responsibility (CSR) Operable: How Companies Translate Stakeholder Dialogue into Practice. Business & Society Review (00453609), 111(2), 137–163. https://doi.org/10.1111/j.1467-8594.2006.00265.x
  • Perrini, F. (2006). The Practitioner’s Perspective on Non-Financial Reporting. California Management Review, 48(2), 73–103. https://doi.org/10.2307/41166339
  • Porritt, J. (2007). Capitalism As If the World Matters (Vol. Rev. pbk. ed). Sterling, VA: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=201637
  • Taylor, J. B. (2006). My Stroke of Insight : A Brain Scientist’s Personal Journey. N.Y.: Penguin Books. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1123334
  • WHITEMAN, G., & COOPER, W. H. (2016). Decoupling Rape. Academy of Management Discoveries, 2(2), 115–154. https://doi.org/10.5465/amd.2014.0064
  • Woot, P. D. (2014). Rethinking the Enterprise : Competitiveness, Technology and Society. Sheffield, UK: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=818982