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Бакалавриат 2019/2020

Бизнес и менеджмент в глобальном контексте

Лучший по критерию «Полезность курса для расширения кругозора и разностороннего развития»
Направление: 38.03.05. Бизнес-информатика
Когда читается: 2-й курс, 1-3 модуль
Формат изучения: Full time
Язык: английский
Кредиты: 10

Course Syllabus


If business was the same everywhere, we could all get on with providing products or services and, through gaining competitive advantage, make profits. However, despite the flattening effects of globalisation, international business demonstrates huge diversity and complexity. To understand business in a global context, and its threats and opportunities, you need to consider the drivers and nature of globalisation, and the political, economic, social, technological and legal differences that various regions and countries exhibit. You also need to work within the frameworks of multilateral organisations and regional economic blocs. As a manager faced with this complexity and diversity, you need to devise strategies that will work internationally, in different parts of the globe, plan entry strategies for new markets, and decide who you need to establish alliances with and how your strategy is to evolve. You then need to work at the detail of managing, specifically designing structure and organisation, devising sourcing and supply chain arrangements, establishing information systems that perform globally, and creating distinctive arrangements for managing international human resources. As a student, you will find understanding and analysing international business and making managerial judgements to be full of fresh challenges, and you will also find that the study of this subject area not only provides insights, but also gives you the analytical equipment and knowledge to actually begin to perform in a business that operates globally.
Learning Objectives

Learning Objectives

  • Give you a research-based grounding in the context of international business including globalising trends, formal and informal institutions, the political, economic, social, technological and legal issues and the resultant diversity of international business
  • Prepare you to be able to discuss cultural, ethical and social issues for international business and suggest policies of corporate social responsibility
  • Provide an introduction to and develop your ability to assess international trade and investment, multilateral organisations and regional integration and the global financial system
  • Prepare you to be able to discuss how firms develop international business, marketing and R&D strategies, enter markets and alliances, and operate and manage on the global stage
  • Give you insight through frameworks, studies and examples of how businesses manage organisational structure and architecture, sourcing and the supply chain, information systems and human resources, in different parts of the globe, globally, regionally and domestically
  • Give you insight into the contexts of international business and enable you to work within these contexts to make judgements on strategising and managing operations in the global economy.
Expected Learning Outcomes

Expected Learning Outcomes

  • to be able to define the major characteristics of globalisation;
  • to be able to difine the concept of institutions and delineate their key role in reducing uncertainty;
  • to be able to difine what culture is and articulate two of its manifestations, namely language and religion;
  • to be able to difine the concept of strategy, value creation and the value chain of a company;
  • to be able to introduce the work of Michael Porter on competitiveness and strategy, including his 5 Forces and generic strategies frameworks;
  • to be able to explain the four decisions a company must address when entering foreign markets;
  • to be able to difine and apply marketing strategy, segmentation and marketing mix concepts to real-life examples in international business;
  • to be able to establish the important relationships between environment strategy, structure and evolution for firms operating internationally;
  • to be able to assess the trends towards outsourcing, global sourcing and offshoring;
  • to be able to describe and assess the relevance of classical and modern theories of trade;
  • to be able to explain the multilateral institutions of the global trade system and their current challenges;
  • to be able to describe the determinants of exchange rates;
  • to be able to assess the importance and dimensions of aligning IT with business purpose and strategy;
  • to be able to difine the term 'international human resource management' and discuss types of human resource strategies in overseas operations;
Course Contents

Course Contents

  • Perspectives on Globalization and International Business
  • Political, Economic and Legal Environment
  • Informal Institutions: Cultural, Social and Ethical Challenges
  • Strategy and the Enterprise in International Context - Overview
  • Competitive Strategy for International Business
  • Entry Strategies, Alliances and Evolution
  • International Marketing and R&D Strategy
  • The Organization of International Business
  • Global Sourcing of Production and Services
  • International Trade and Investment
  • Multilateral Organizations and Regional Integrations
  • Exchange Rates and the International Monetary System
  • Global Information Systems Management
  • International Dimensions of Human Resource Management
Assessment Elements

Assessment Elements

  • non-blocking Qtest1
  • non-blocking Q test2
  • non-blocking Qclass activity
  • non-blocking Qinternal HSE exam
    Examination format: The exam is taken written. The platform: The exam is taken on Canvas, Zoom platforms. Students are required to join a session 15 minutes before the beginning. The computers must meet the following technical requirements: https://docs.microsoft.com/ru-ru/microsoftteams/hardware-requirements-for-the-teams-app A student is supposed to follow the requirements below: Check your computer for compliance with technical requirements no later than 7 days before the exam; Sign in with your corporate account (@edu.hse.ru); Check your microphone, speakers or headphones, webcam, Internet connection (we recommend connecting your computer to the network with a cable, if possible); Prepare the necessary writing equipment, such as pens, pencils, pieces of paper, and others. Disable applications on the computer's task other than the Zoom, Canvas application or the browser that will be used to log in to the Zoom, Canvas If one of the necessary requirements for participation in the exam cannot be met, a student is obliged to inform a professor and a manager of a program 2 weeks before the exam date to decide on the student's participation in the exams. Students are not allowed to: Turn off the video camera; Use notes, textbooks, and other educational materials; Leave the place where the exam task is taken (go beyond the camera's viewing angle); Look away from your computer screen or desktop; Use smart gadgets (smartphone, tablet, etc.) Involve outsiders for help during the exam, talk to outsiders during the examination tasks; Read tasks out loud. Students are allowed to: Write on a piece of paper, use a pen for making notes and calculations; Use a calculator; Turn on the microphone to answer the teacher’s questions; Ask a teacher for additional information related to understanding the exam task; Interact with other students if allowed. Connection failures: A short-term communication failure during the exam is considered to be the loss of a student's network connection with the Zoom for no longer than 1 minute. A long-term communication failure during the exam is considered to be the loss of a student's network connection with the Zoom for longer than 1 minute. A student cannot continue to participate in the exam, if there is a long-term communication failure appeared. The retake procedure is similar to the exam procedure. In case of long-term communication failure in Zoom during the examination task, the student must notify the teacher, record the fact of loss of connection with the platform (screenshot, a response from the Internet provider). Then contact the manager of a program with an explanatory note about the incident to decide on retaking the exam.
  • non-blocking QUoL exam
Interim Assessment

Interim Assessment

  • Interim assessment (3 module)
    0.1 * Q test2 + 0.1 * Qclass activity + 0.2 * Qinternal HSE exam + 0.1 * Qtest1 + 0.5 * QUoL exam


Recommended Core Bibliography

  • Barney, J. B. (2001). Is the Resource-Based “View” a Useful Perspective for Strategic Management Research? Yes. Academy of Management Review, 26(1), 41–56. https://doi.org/10.5465/AMR.2001.4011938
  • Buchanan, I. C. (2007). Emerging Giants: Building World-Class Companies in Developing Countries. Harvard Business Review, 85(4), 133–134. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=97080283

Recommended Additional Bibliography

  • Collings, D. G., & Scullion, H. (2009). Global staffing. International Journal of Human Resource Management, 20(6), 1249–1252. https://doi.org/10.1080/09585190902909798