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Магистратура 2019/2020

Проектный семинар "Инновационные проекты: от идеи до бизнеса"

Направление: 38.04.02. Менеджмент
Когда читается: 2-й курс, 1, 2 модуль
Формат изучения: Full time
Прогр. обучения: Управление в сфере науки, технологий и инноваций
Язык: английский
Кредиты: 2

Course Syllabus


Project Seminar provides a systematic theoretical and practical knowledge of innovation strategy development. This course is designed for master students who want to apply their skills and knowledge in the implementation of digital transformation ideas into strategic planning for large companies and enterprises.
Learning Objectives

Learning Objectives

  • The course spans 2 academic modules. Students are assessed with a project work. The teaching is based on experiences of faculty members. In addition selected reputed experts are invited bringing together views from different perspectives of innovation projects to provide indepth learning opportunities for all students. Instructors’ presentations are designed to deliver international expertize and experiences of successful innovations.
  • The course is accompanied by seminars where students present innovation projects development in several thematic streams. Seminars introduce new approaches to understand and further elaborate different facets of innovation thinking and to provide participants with practical training as well as ready to use state of the art knowledge.
Expected Learning Outcomes

Expected Learning Outcomes

  • Broad knowledge of project management. Understanding differences between two innovation approaches: intrapreneurship vs entrepreneurship.
  • Understand the concept of teams and teamwork: performance, lifecycle of team, goal settings, communications, culture, decision-making techniques and etc.
  • Understand key formats of business ideas. Knowledge of value engineering and product definition. Knowledge of business cased and project concept.
  • Understand how to identify and analyse industry trends. Knowledge of competitive and environment analysis
  • Understand what is risks, its sources and types innovative projects. Know how to make risk assessment and mapping
  • Knowledge and understanding of resource and time scheduling
  • Knowledge of potential market assessment' approaches. Know how to forecast future markets.
  • Understand the types of revenue models. Know how to make assessment of revenue model. Knowledge of cost structure analysis. Understanding of the impact of innovation on the cost structure.
  • Know how to make scenario analysis. Know how to make decision trees and real options
  • Knowledge of business plan structure. Knowledge of key elements of how to create successful business plan
  • Understanding of strategic narrative structure. Elements of convincing presentation for investors
Course Contents

Course Contents

  • Topic 1. Course Introduction
    Quick overview of project management. Introduction and differences of two innovation approaches: intrapreneurship vs entrepre-neurship
  • Topic 2. Building Project Teams
    Teams and teamwork. High performing teams. The lifecycle of teams: forming, storming, norming, performing and adjourning. Values, sense making and WIIFM questions. Goal setting. Team roles. Belbin team role types. Team charter. Team communications and meetings. Team decision-making techniques. Responsibility matrix. Team misalignments and conflicts. Team culture. Emotional intelligence
  • Topic 3. From business idea to business case
    Opportunities and challenges of the fuzzy front end. Business idea as a hypothesis. Business idea formats (key questions, canvas, story boarding, elevator pitch, pecha kucha etc.). Project conceptualization tools. Value engineering and product definition. Stakeholders’ analysis. Business case and project concept. Building your business case.
  • Topic 4. Industry trends and Competitive analysis
    Industry trends identification and analysis (STEEPV, PESTEL and etc.). Competitive and Environment analysis (SWOT, Porter 5 forces, Blue Ocean and etc., Regulatory environment and jurisdiction, New regulation initiatives)
  • Topic 5. Industry Risk analysis
    Identification of risks. Sources and types of risks in innovative projects. Risk assessment. Risk mapping.
  • Topic 6. Project budget and scheduling
    Resource scheduling (allocation; aggregation; scheduling). Time scheduling (project stages)
  • Topic 7. Market assessment and forecasting
    Approaches to potential market assessment (Abel model, Total addressable market etc). Forecasting the future markets
  • Topic 8. Cash flow model
    Types of revenue models. Assessment of revenue model. Cost structure analysis. Impact of innovation on the cost structure
  • Topic 9. Scenario planning
    Scenario analysis. Decision trees and real options
  • Topic 10. Business plan development
    Business plan structure. Creating successful business plan
  • Topic 11. Creating strategic narrative and preparing presentation for investors
    Strategic narrative structure. Convincing presentation for investors
  • Topic 12. Final colloquium
    Final remarks and assessments
Assessment Elements

Assessment Elements

  • non-blocking Final presentation
  • non-blocking Interim oral presentations and presentation at the final colloquium
  • non-blocking Written business plan
Interim Assessment

Interim Assessment

  • Interim assessment (2 module)
    0.3 * Final presentation + 0.4 * Interim oral presentations and presentation at the final colloquium + 0.3 * Written business plan


Recommended Core Bibliography

  • Barringer, B. R. (2015). Barringer: Preparing Effective Business Plans: An Entrepreneurial Approach, Global Edition (Vol. Second edition, global edition). Boston: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1418739
  • Christensen, J. F. (2002). Corporate strategy and the management of innovation and technology. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.F8B082CD
  • Christian Berggren, Anna Bergek, Lars Bengtsson, Michael Hobday, and Jonas Söderlund (2011), Knowledge Integration and Innovation: Critical Challenges Facing International Technology-Based Firms
  • Schweitzer, F., & Gassmann, O. (2014). Management of the Fuzzy Front End of Innovation. Cham: Springer. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=649083
  • Sheen, R. (2015). HBR Guide to Building Your Business Case (HBR Guide Series) (Vol. [Academic Subscription]). Boston, Massachusetts: Harvard Business Review Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1798509
  • Sinek, S. (2014). Leaders Eat Last : Why Some Teams Pull Together and Others Don’t. New York, New York: Portfolio. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1130099

Recommended Additional Bibliography

  • David J. Teece. (2008). Firm organization, industrial structure, and technological innovation. World Scientific Book Chapters, 265. https://doi.org/10.1142/9789812833181_0011