Бакалавриат 2019/2020

Управление проектами

Статус: Курс обязательный (Медиакоммуникации)

Направление: 42.03.05. Медиакоммуникации

Кто читает: Институт медиа

Где читается: Факультет креативных индустрий

Когда читается: 4-й курс, 1, 2 модуль

Формат изучения: без онлайн-курса

Преподаватели: Захарова Мария Михайловна

Язык: английский

Кредиты: 4

Контактные часы: 44

Course Syllabus

Abstract

Project management is the most effective method to achieve a great result on time, budget and with minimal risk in any industry, including media. Diversity of approaches inside it can be a key driver for success in the specific conditions of different countries, cultures, companies because it allows to mix and match best practices with appropriate soft and digital-instruments and raise many important questions from work-life balance to the impossibility of multitasking. This course develops skills and competencies for planning, resource allocation, controlling, budgeting, effective communication and motivation, project leadership and working with difficult people from beginning to end. The course covers several labor organization methodologies: Waterfall, Agile, Scrum, LD (Lean Development), SAFe, Kanban. The course introduces students to the main digital instruments such as Trello, Jira, Confluence etc.

Learning Objectives

• To initiate a project and plan (schedule)
• To choose soft, digital, other instruments.
• To choose method of management.
• To create and control a project budget.
• To develop and manage resources.
• To speak with stakeholders, teams, contractors.
• To control and performance measurement&
• To know international standards in project management.
• To know risk management.

Expected Learning Outcomes

• To be able to achieve success and be effective in project management.
• To be able to know how to manage global teams and set up efficient global collaboration.

Course Contents

• Course Overview.
  Assignments. Grading System. Test. Expectations. Project cases.
• Definitions. Project. Project Manager and his roles.
  Project Management. Stakeholder. Scope. Product scope. Project scope. Constraints: time, quality, cost. Discussions and explanation.
• Standards in project management.
  Professional associations. International project management standards system. PMI standards. Project-based company. Process-based company. Roles and responsibilities in project. Role of Sponsor. Role and characteristics of Project Manager. Role of Project Office. Role of Project User Manager. Role of Project IT Manager. Role of Team Leader. Role of Team Member. Discussions and explanation.
• Problems in projects, according to PMBOK.
  Undefined scope, unclear objectives, unclear roles and responsibilities, vague requirements, lack of leadership from stakeholder or sponsor, lack of user involvement, inadequate planning, scope creep, uncontrolled change , inadequate monitoring and reporting, team know it's impossible but management believe it will be done, ignoring reality, wishful thinking, inadequate communication. Discussions and explanation.
• The Nine Belbin Team Roles and their strengths, allowable weaknesses.
  Resource investigator. Teamworker. Co-ordinator. Plant. Monitor Evaluator. Specialist. Shaper. Team role test. Discussions and explanation.
• Soft skills for project managers.
  Emotional intelligence. How to have fun at work. Cases from the projects. Discussions and explanation.
• Well-being.
  Work and life balance. Diversity. Conflicts. How to deal with difficult people. Discussions and explanation.
• Agile. Cases. Waterfall.
  Agile vs Waterfall. How to choose the effective system of management for project. Discussions and explanation.
• Planning. Creative brief. Budget. Schedule.
  Discussions and explanation.

Assessment Elements

• Test
• Group work
• Workshops
• Media project

Interim Assessment

• Interim assessment (2 module)
  0.24 * Group work + 0.4 * Media project + 0.12 * Test + 0.24 * Workshops

Bibliography

Recommended Core Bibliography

• Project Management Institute. (2017). A Guide to the Project Management Body of Knowledge (PMBOK® Guide) — Sixth Edition and Agile Practice Guide (ENGLISH). Newtown Square, PA: Project Management Institute. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1595321

Recommended Additional Bibliography

• Sutherland, J. (2014). Scrum : The Art of Doing Twice the Work in Half the Time. New York: Currency. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=761751