Стратегия социального воздействия: инструменты для предпринимателей и инноваторов
- By moving through four stages, Define, Design, Pilot, and Scale, students will turn their passion for changing the world into concrete plans for launching a nonprofit or for-profit venture designed to achieve a social goal. This course will allow students to systematically think through problems; develop and test an innovative solution; assess risk, competition, and performance; and spread impact in a way that is financially sustainable.
- know the term amd logic of social impact strategy
- can define and design social initiative
- assess whether and how to approach scale for your social innovation
- define organizational forms and modes of delivering impact across the business model spectrum
- Introduction to Social Impact StrategyLearn about the key qualities of social innovation, social enterprise, and social entrepreneurs. How do social entrepreneurs approach problem solving? How might we identify social initiatives that are truly innovative in their approach to delivering on their mission, sustaining their venture, or scaling their impact? This module introduces the topic and offers examples of initiatives you might study as cases organizations throughout the course.
- Define and DesignLearn the inputs and basic blueprints of a well-articulated vision. Develop an understanding of the design process, and learn to use an empathy map and a mind map for client-oriented innovation. Learn to build a logic model, which will help you articulate your innovation's theory of change from resources (inputs) to activities to impact. We encourage students to apply these tools immediately, to an active or idea-stage social initiative, that you are working directly on or that you admire.
- Pilot and ScaleWe must test our ideas in the real world, early and often, to determine if they can truly deliver on either their social or financial mission. Learn to build and use the balanced scorecard, a key tool to assess the real-world performance of a social innovation. The scorecard will allow you to measure and articulate both the initiative's current reach and health, as well as the work that is left to be done. An innovation achieves the intended social impact in a way that is financially supportable may be a candidate for scale. Learn to assess whether and how to approach scale for your social innovation.
- Sector Selection and Business ModelsThis course concludes with an exploration of the organizational forms and modes of delivering impact across the business model spectrum.
- Промежуточная аттестация (2 модуль)0.4 * in-class examination results + 0.2 * independent study + 0.4 * online course results
- Nour, D. (2012). Return on Impact : Leadership Strategies for the Age of Connected Relationships. Washington, D.C.: Jossey-Bass. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=662718
- Epstein, M. J., & Rejc, A. (2017). Making Sustainability Work : Best Practices in Managing and Measuring Corporate Social, Environmental and Economic Impacts (Vol. 2nd edition, completed revised and updated). London: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1592394