Бакалавриат
2019/2020
Инновационный менеджмент
Статус:
Курс обязательный (Международный бизнес и менеджмент/ Менеджмент)
Направление:
38.03.02. Менеджмент
Кто читает:
Департамент финансов
Где читается:
Санкт-Петербургская школа экономики и менеджмента
Когда читается:
4-й курс, 1 модуль
Формат изучения:
с онлайн-курсом
Преподаватели:
Липатников Виталий Сергеевич
Язык:
английский
Кредиты:
6
Контактные часы:
42
Course Syllabus
Abstract
The course is devoted to strategic management of innovation. General purpose of this course is students’ acquaintance with fundamentals of Management of Innovation and studying its toolkit. The course is aimed mostly at corporate level of Management of Innovation, though other fields of this very important part of economic and social life are also considered.
Learning Objectives
- Defining types and patterns of innovation.
- Search of the sources of innovation and ideas generating.
- Defining innovation-related strategic decisions within organizations.
- Managing the processes of new product development.
- Developing the paths of cooperation for innovation-based projects.
Expected Learning Outcomes
- Make students apply their knowledge on innovation and innovation dynamics to real case.
- Make students work on their teamwork skills.
- Make students develop their online collaborative working skills and learn how to use some of the appropriate tools to that extent.
- Make students develop their data collection and analysis skills.
Course Contents
- The Theoretic Foundations of InnovationShumpeterian Theory. Conceptual Framework of Innovation. Linear Models of Innovation. Development of Innovation Model. Technology Innovation. 4 Types of Innovation. 4P Approach. Disruptive Innovation. Strategy of Innovation. Management of Innovation. Organization of Innovation. Impact on Society.
- Sources of InnovationMacroeconomic Context of Innovation. Creativity. Translating Creativity into Innovation. Innovation in Collaborative Networks. Reasons for Entering a Strategic Alliance.
- Market AdoptionTechnology S-Curves. Discontinuous Innovation. Tushman and Rosenkopf’s Technology Cycle. Why Dominant Design Are Selected. Diffusion of Innovation and Adopter Categories. Multiple Dimensions of Value. Are Winner-Take-All Markets Good for Consumers?
- Timing of EntryEntrants. First-Mover Advantages and Disadvantages. Factors Influencing Optimal Timing of Entry. Strategies to Improve Timing Options.
- Collaboration StrategiesAdvantages of Collaborating. Types of Collaborative Arrangements. Choosing s Mode of Collaboration. Choosing and Monitoring Partners.
- Protecting InnovationAppropriability. Patents, Trademarks and Copyrights. Trade Secrets. The Effectiveness and Use of Protection Mechanisms. Reasons for Going Solo.
- Managing Innovation within FirmsAssessing the Firm’s Current Position. External Analysis: Porter’s Five-Force Model, Stakeholder Analysis. Internal Analysis. Identifying Core Competencies and Capabilities.
Interim Assessment
- Interim assessment (1 module)0.5 * Exam + 0.3 * Homework presentations + 0.2 * In-class activity
Bibliography
Recommended Core Bibliography
- Trott, P. (2017). Innovation Management and New Product Development (Vol. Sixth edition). Harlow, Enlgand: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1419855
Recommended Additional Bibliography
- Chesbrough, H. (2012). Open Innovation. Research Technology Management, 55(4), 20. https://doi.org/10.5437/08956308X5504085
- Daniel Marco-Stefan Kleber. (2018). Design Thinking for Creating an Increased Value Proposition to Improve Customer Experience. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.B1673540
- Frank, S. J. (2006). Intellectual Property for Managers and Investors : A Guide to Evaluating, Protecting and Exploiting IP. Cambridge: Cambridge University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=148150
- Phillips, J. J., & Phillips, P. P. (2018). Using Design-Thinking in Your Innovation Projects. Journal for Quality & Participation, 41(3), 12–15. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=136243422
- Reiter-Palmon R. Team Creativity and Innovation, 2017. Oxford Scholarship Online (available: HSE Electronic Resources / Oxford Scholarship online).DOI:10.1093/oso/9780190222093.001.0001
- Schoemaker, P. J. H., Heaton, S., & Teece, D. (2018). Innovation, Dynamic Capabilities, and Leadership. California Management Review, 61(1), 15–42. https://doi.org/10.1177/0008125618790246
- The Oxford handbook of group creativity and innovation. (2019). Oxford University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsnar&AN=edsnar.oai.pure.rug.nl.publications.c911f8c4.a6e2.428b.b7fa.81051607f066