Магистратура 2019/2020

Менеджмент событийных впечатлений

Статус: Курс обязательный (Экономика впечатлений: менеджмент в индустрии гостеприимства и туризме)

Направление: 38.04.02. Менеджмент

Кто читает: Департамент менеджмента

Где читается: Санкт-Петербургская школа экономики и менеджмента

Когда читается: 2-й курс, 1, 2 модуль

Формат изучения: без онлайн-курса

Преподаватели: Трабская Юлия Георгиевна

Прогр. обучения: Экономика впечатлений: менеджмент в индустрии гостеприимства и туризме

Язык: английский

Кредиты: 4

Контактные часы: 44

Course Syllabus

Abstract

Within the present course events are considered in the context of actual conditions of the experience economy. Today there is a demand of consumers for impressions; consumers aspire to get them from goods, services and events. The important task of forming a sustainable event is its commitment to creation of impressions, bright images, and associations of a consumer. The course conception includes also the analysis of events as drivers of economic and cultural development of territories, as tools for formation of its attractiveness for local community (eventful city, creative city), tourists (territorial brand formation) and environment for creative business opportunities.

Learning Objectives

• To help students to gain knowledge and better understanding of the event processes in the modern economy that is also featured as experience economy.

Expected Learning Outcomes

• Использует результаты изучения научных литературных источников по актуальным проблемам сферы событийных впечатлений
• Использует собранные из различных источников данные для анализа деятельности сферы событийных впечатлений
• Способен выявлять и формулировать актуальные научные проблемы в области менеджмента, обобщать и критически оценивать результаты, полученные отечественными и зарубежными исследователями по избранной теме

Course Contents

• 1 Introduction to event management
  Event studies. Classification of events
• Event concept
  Concept of event. DNA of the event. Event date choosing.
• Interaction with stakeholders.
  Event’s stakeholders. Contact with celebrity. Identification of own audience for a event.
• Funding: how to get money? Financial sources and partners of event.
  Financial sources for event organization. Sponsorship proposal. Own revenues of a event.
• Security issues in event organization
  Security issue. Rick plan.
• Sustainability in event organization
  Sustainability: financial,ecological. Vision of events.
• Marketing and Business plan
  Media release. Marketing Action Plan. Business plan

Assessment Elements

• Homework
  The students’ group homework presented at the seminars.
• Project
  The project of a student’s own event presented in written in the form of essay.
• Class work
  The students’ individual and group work at the seminars in the form of presentations, etc.
• Exam

Interim Assessment

• Interim assessment (2 module)
  0.2 * Class work + 0.3 * Exam + 0.2 * Homework + 0.3 * Project

Bibliography

Recommended Core Bibliography

• Bowdin, G. A. J. (2011). Events Management (Vol. 3rd ed). Oxford, U.K.: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=459613

Recommended Additional Bibliography

• Peaslee, R. M. (2013). Media Conduction: Festivals, Networks, and Boundaried Spaces. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.A4A57825