Магистратура 2019/2020

Инновации для предпринимателей: от идеи до реализации

Статус: Курс по выбору (Управление в сфере науки, технологий и инноваций)

Направление: 38.04.02. Менеджмент

Кто читает: Департамент образовательных программ

Где читается: Институт статистических исследований и экономики знаний

Когда читается: 2-й курс, 2 модуль

Формат изучения: с онлайн-курсом

Преподаватели: Майснер Дирк

Прогр. обучения: Управление в сфере науки, технологий и инноваций

Язык: английский

Кредиты: 3

Контактные часы: 2

Course Syllabus

Abstract

This course is designed for master students who want to apply their skills and knowledge in development of a business idea and its implementation in the successful intrapreneurial or entrepreneurial innovation project

Learning Objectives

• The course spans 2 academic modules. Students are assessed with a project work. The teaching is based on experiences of faculty members. In addition selected reputed experts are invited bringing together views from different perspectives of innovation projects to provide indepth learning opportunities for all students. Instructors’ presentations are designed to deliver international expertize and experiences of successful innovations.
• The course is accompanied by seminars where students present innovation projects development in several thematic streams. Seminars introduce new approaches to understand and further elaborate different facets of innovation thinking and to provide participants with practical training as well as ready to use state of the art knowledge.

Expected Learning Outcomes

• Skills in market research
• Skills in understanding business models and business modelling

Course Contents

• Introduction
  This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.
• Customer Discovery and Validation
  This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.
• Product Understanding and Marketing
  This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.
• Prototyping and Testing
  This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.
• Building a Team
  This modules addresses how to find, hire, and motivate your employees.

Assessment Elements

• Essay
• Final oral group examination
  The Exam is planned as an ORAL GROUP EXAMINATION, online on ZOOM Platform. A Student should log in 20 minutes prior to Exam Session. Temporary internet breakdown is for up to 10 min. If longer - a written request to the course director, cc study office manager for further decision to reschedule the Exam for another date for examination: with different exam questions.

Interim Assessment

• Interim assessment (2 module)
  0.3 * Essay + 0.7 * Final oral group examination

Bibliography

Recommended Core Bibliography

• Prof Dr, Günter Faltin, & Freie Universität. (n.d.). Creating a Culture of Innovative Entrepreneurship. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.5D562ED2

Recommended Additional Bibliography

• SULA, O., & ELENURM, T. (2018). Comparing Online Social Networks Ties as Tool for Entrepreneurial Learning Readiness in Small Economies. Informatica Economica, 22(3), 62–74. https://doi.org/10.12948/issn14531305/22.3.2018.06