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Обычная версия сайта
2019/2020

Бизнес-стратегии для развивающихся рынков

Статус: Общефакультетский факультатив
Когда читается: 3 модуль
Язык: русский

Программа дисциплины

Аннотация

The course has a distinct stress to the practice of strategic management. Although a few fundamental theories are mentioned, the bulk of the ideas are based on simple though efficient applied model that are easy to understand and convenient to use. The multitude of examples and stories from the personal consulting and managerial experience of the author are the hallmark of the course. The author’s original drawings make the key concepts well memorable ad cozy to deal with.
Цель освоения дисциплины

Цель освоения дисциплины

  • The course aims to transfer the fundamental knowledge and to form the basic competencies necessary for the development and the implementation of a business strategy in an emerging market.
  • The students are going to improve their analyzing, decision making, and planning skills as well as the ability to recognize strategic opportunities and threats.
Результаты освоения дисциплины

Результаты освоения дисциплины

  • Student will be able to define your key products and the customer value, to differentiate between the potential client groups, and to apply strategy fundamentals to your business idea.
  • Student is able to calculate the potential market size, to pack attractive value into your products and to position them properly.
  • Student analyzes the competitive environment, to reveal his or her key competencies, recognizes the market positions with the highest potential, as well ascomposes clear commercial offers that make a difference.
  • Student designs a congruent set of strategies that can produce synergy.
Содержание учебной дисциплины

Содержание учебной дисциплины

  • Generating business core idea
    What is so special about emerging markets? What we sell and what they buy? Who is the client? Market as the game with (no) rules. Making your business idea great
  • Designing your business model
    Business Models for Emerging Markets. Understanding Potential Market. Packing Value into Products. Contacting Your Clients. Establishing Value Exchange. Planning Activities and Resources.
  • Elaborating your value proposition
    Tuning competitive capacity. Scanning competitive environment. Analyzing competencies. Understanding clients. Building product/market matrix. Composing commercial offers.
  • Choosing and supporting strategies
    Designing the set of strategies. Marketing strategies. Internal processes strategies. Learning and growth strategies. Finance strategies.
Элементы контроля

Элементы контроля

  • Оценка выполненных заданий при прохождении онлайн курса по теме 1 (неблокирующий)
  • Оценка выполненных заданий при прохождении онлайн курса по теме 2 (неблокирующий)
  • Оценка выполненных заданий при прохождении онлайн курса по теме 3 (неблокирующий)
  • Оценка выполненных заданий при прохождении онлайн курса по теме 4 (неблокирующий)
  • Final exam (неблокирующий)
Промежуточная аттестация

Промежуточная аттестация

  • Промежуточная аттестация (3 модуль)
    0.2 * Final exam + 0.2 * Оценка выполненных заданий при прохождении онлайн курса по теме 1 + 0.2 * Оценка выполненных заданий при прохождении онлайн курса по теме 2 + 0.2 * Оценка выполненных заданий при прохождении онлайн курса по теме 3 + 0.2 * Оценка выполненных заданий при прохождении онлайн курса по теме 4
Список литературы

Список литературы

Рекомендуемая основная литература

  • Gunz, H. P., & Jalland, R. M. (1996). Managerial Careers and Business Strategies. Academy of Management Review, 21(3), 718–756. https://doi.org/10.5465/AMR.1996.9702100313

Рекомендуемая дополнительная литература

  • Dr. K.Kala. (2017). Customer and Consumer Relationship Management Towards E-Business Strategies. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.11641815
  • Lesourne, J. F., & Leban, R. (1977). Business Strategies in Inflationary Economies. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.9B8CD76
  • Variyam, J. N., & Kraybill, D. S. (1993). Small firms’ choice of business strategies. Southern Economic Journal, 60(1), 136. https://doi.org/10.2307/1059938