Магистратура
2019/2020
Инновации и предпринимательство: от основ к открытым инновациям
Статус:
Курс по выбору (Управление в сфере науки, технологий и инноваций)
Направление:
38.04.02. Менеджмент
Кто читает:
Департамент образовательных программ
Где читается:
Институт статистических исследований и экономики знаний
Когда читается:
2-й курс, 2 модуль
Формат изучения:
с онлайн-курсом
Преподаватели:
Майснер Дирк
Прогр. обучения:
Управление в сфере науки, технологий и инноваций
Язык:
английский
Кредиты:
3
Контактные часы:
2
Course Syllabus
Abstract
The course looks ate the interconnection between entrepreneurial thinking and innovation. Themes addressed include design thinking, open innovation, business models, product-market fit, and financing which are essential for entrepreneurial thinking. The course introduces examples from Silicon Valley based start-up companies large organizations.
Learning Objectives
- Business creation and development by means of entrepreneurial thinking
- Understand environments to enable entrepreneurial thinking
Expected Learning Outcomes
- Concepts for enhancing entrepreneurial thinking
- New business development skills
Course Contents
- What is innovation and entrepreneurship?In this module, you will get an overview of the definitions and differences between innovation and entrepreneurship and how the two work in conjunction to create dynamic startups.
- Teaching entrepreneurshipIn this module the question Can entrepreneurship be taught? is discussed. You will also learn about the importance and relation between the skillset, toolset and mindset of entrepreneurship.
- The importance of faliureHow can failure be utilized as a resource when creating new ventures? In this module you will learn how to utilize and learn from failure in the development of new business.
- Analyzing marketsProduct-market fit is a fundamental aspect of a successful launch of both startups as well as new products and services within established companies. In this module, you will learn how to analyze markets when searching for potential segments to target.
- Engage with customersWhen you have an idea about what markets to target, then the next step is try to verify the basic assumptions though customer interaction. You will in this module learn how to get the most out of such interviews and avoid common pitfalls. At the end of this module, you will have a framework for understanding customer needs, establishing market opportunity and creating a minimum viable product.
Assessment Elements
- Essay
- Final oral group examinationThe Exam is planned as an ORAL GROUP EXAMINATION, online on ZOOM Platform. A Student should log in 20 minutes prior to Exam Session. Temporary internet breakdown is for up to 10 min. If longer - a written request to the course director, cc study office manager for further decision to reschedule the Exam for another date for examination: with different exam questions.
Bibliography
Recommended Core Bibliography
- Chesbrough, H., Sohyeong Kim, & Agogino, A. (2014). Chez Panisse: BUILDING AN OPEN INNOVATION ECOSYSTEM. California Management Review, 56(4), 144–171. https://doi.org/10.1525/cmr.2014.56.4.144
Recommended Additional Bibliography
- Eleni Giannopoulou, Anna Yström, & Susanne Ollila. (2011). Turning Open Innovation Into Practice: Open Innovation Research Through The Lens Of Managers. International Journal of Innovation Management (Ijim), (03), 505. https://doi.org/10.1142/S1363919611003465