Инновации и предпринимательство: от основ к открытым инновациям

Магистратура 2019/2020

Статус: Курс по выбору (Управление в сфере науки, технологий и инноваций)

Направление: 38.04.02. Менеджмент

Кто читает: Департамент образовательных программ

Где читается: Институт статистических исследований и экономики знаний

Когда читается: 2-й курс, 2 модуль

Формат изучения: с онлайн-курсом

Преподаватели: Майснер Дирк

Прогр. обучения: Управление в сфере науки, технологий и инноваций

Язык: английский

Кредиты: 3

Контактные часы: 2

Full Syllabus

Abstract

The course looks ate the interconnection between entrepreneurial thinking and innovation. Themes addressed include design thinking, open innovation, business models, product-market fit, and financing which are essential for entrepreneurial thinking. The course introduces examples from Silicon Valley based start-up companies large organizations.

Learning Objectives

Business creation and development by means of entrepreneurial thinking
Understand environments to enable entrepreneurial thinking

Expected Learning Outcomes

Concepts for enhancing entrepreneurial thinking
New business development skills

Course Contents

What is innovation and entrepreneurship?
In this module, you will get an overview of the definitions and differences between innovation and entrepreneurship and how the two work in conjunction to create dynamic startups.
Teaching entrepreneurship
In this module the question Can entrepreneurship be taught? is discussed. You will also learn about the importance and relation between the skillset, toolset and mindset of entrepreneurship.
The importance of faliure
How can failure be utilized as a resource when creating new ventures? In this module you will learn how to utilize and learn from failure in the development of new business.
Analyzing markets
Product-market fit is a fundamental aspect of a successful launch of both startups as well as new products and services within established companies. In this module, you will learn how to analyze markets when searching for potential segments to target.
Engage with customers
When you have an idea about what markets to target, then the next step is try to verify the basic assumptions though customer interaction. You will in this module learn how to get the most out of such interviews and avoid common pitfalls. At the end of this module, you will have a framework for understanding customer needs, establishing market opportunity and creating a minimum viable product.

Assessment Elements

Essay
Final oral group examination
The Exam is planned as an ORAL GROUP EXAMINATION, online on ZOOM Platform. A Student should log in 20 minutes prior to Exam Session. Temporary internet breakdown is for up to 10 min. If longer - a written request to the course director, cc study office manager for further decision to reschedule the Exam for another date for examination: with different exam questions.

Interim Assessment

Interim assessment (2 module)
0.3 * Essay + 0.7 * Final oral group examination

Bibliography

Recommended Core Bibliography

Chesbrough, H., Sohyeong Kim, & Agogino, A. (2014). Chez Panisse: BUILDING AN OPEN INNOVATION ECOSYSTEM. California Management Review, 56(4), 144–171. https://doi.org/10.1525/cmr.2014.56.4.144

Recommended Additional Bibliography

Eleni Giannopoulou, Anna Yström, & Susanne Ollila. (2011). Turning Open Innovation Into Practice: Open Innovation Research Through The Lens Of Managers. International Journal of Innovation Management (Ijim), (03), 505. https://doi.org/10.1142/S1363919611003465

Course Syllabus