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Магистратура 2019/2020

Цифровая трансформация

Направление: 38.04.02. Менеджмент
Когда читается: 2-й курс, 2 модуль
Формат изучения: с онлайн-курсом
Преподаватели: Майснер Дирк
Прогр. обучения: Управление в сфере науки, технологий и инноваций
Язык: английский
Кредиты: 3
Контактные часы: 2

Course Syllabus

Abstract

The course informs about what digital transformation is exactly is and what does it mean for companies. It talks about digital transformation in in light of the pace of change and the imperative it creates for businesses. Next the context for this transformation and what it takes to win in the digital age is provided followed by a framework which helps to identify key areas to digitize, including strategy, core processes, and technology. Students will be enabled be able to describe the underlying economics of innovation, technology, and market disruptions; weigh the pros and cons of current digital technologies driving advancement and utilize the digital transformation framework as a ""how-to"" for digitizing organizations. The course is read by consultants Boston Consulting Group, full description is here: https://www.coursera.org/learn/bcg-uva-darden-digital-transformation
Learning Objectives

Learning Objectives

  • Ability to utilize BCG's digital transformation framework as a "how-to" for digitizing your organization
  • Understanding of the pros and cons of current digital technologies driving advancement
Expected Learning Outcomes

Expected Learning Outcomes

  • Knowledge of the underlying economics of innovation, technology, and market disruptions
  • Skills to incorporate disruption in business planning
Course Contents

Course Contents

  • How Technology Changes Business
    The exponential rate at which technology is evolving creates an imperative for organizations to deconstruct their value chain to gain a competitive advantage. This week, we'll discuss three fundamental laws about how digital information can be processed, communicated, and stored. Then we'll look at how the exponential rate of technological change is driving changes in the industry. You'll also hear from the executive leadership of Pitney Bowes about their ongoing adaptation and transformation of their business.
  • The Mechanics of Disruption
    Disruption is not new, and we can learn from the past how to thrive given the constant disruptions that are the hallmark of the digital age. This week, we will explore the foundations of digital transformation and the nature of the competitive life cycle. We will look at the underlying economics of innovation and technological change. Finally we will explore incumbency and the economics of innovation through the lens of digital transformation.
  • Digital Trends Past and Future
    Change as a constant has never been truer than with digital transformations. This week we will look at the key drivers of digital transformation, opportunities they have already established and the challenges they bring. Then we will explore emerging trends and technologies, what is possible/likely in the future, and currently what we're seeing in practice.
  • Your Path to Digital Transformation
    During Week 4 we tackle the "how" of digital transformation. We approach this challenge using BCG's proprietary framework, which provides a practical strategic model for moving from a legacy to a digitized business. We'll explain the framework's fundamental duality and the different enablers of digital transformation.
Assessment Elements

Assessment Elements

  • non-blocking Essay
  • non-blocking Final oral group examination
Interim Assessment

Interim Assessment

  • Interim assessment (2 module)
    0.3 * Essay + 0.7 * Final oral group examination
Bibliography

Bibliography

Recommended Core Bibliography

  • Matt, C., Hess, T., & Benlian, A. (2015). Digital Transformation Strategies. Publications of Darmstadt Technical University, Institute for Business Studies (BWL). Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.p.dar.wpaper.75002

Recommended Additional Bibliography

  • Banerjee, P. (2017). Digital Transformation: Opportunities to Create New Business Models. Siliconindia, 20(10), 50–52. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=138420329