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Бакалавриат 2019/2020

Бизнес и менеджмент в глобальном контексте

Направление: 38.03.01. Экономика
Когда читается: 2-й курс, 1-4 модуль
Формат изучения: Full time
Язык: английский
Кредиты: 8

Course Syllabus

Abstract

The course provides a review of international management as a area of theoretical development as well as a field of practice. It comprises the problem areas of globalization, world economy and modern approaches to organisation and business. Main blocks of the course are trends and drivers of globalisation, political, economic and legal environments of international business, business ethics and corporate social responsibility in the modern world, international trade and investment, international business strategy, organisation of international business, functional areas of international management (marketing, R&D ect.) global information systems management. The course includes elements of economics, general management theory, psychology, anthropology and sociology. Business cases are used as application of theoretical concepts. The main objective of the course is to present modern concepts of international management to the students and help them to develop skills in analysis of global business both in terms of its internal functioning and interaction with the different types of environment. The purpose of discipline - acquaint students with principles of international management, to demonstrate the use of marketing tools in the international markets and decision-making in this field
Learning Objectives

Learning Objectives

  • - disclose modern trends in international management
  • - consider strategies of international markets' penetration;
  • - identify the specificity of the international business and management;
  • - show methods to apply the principles and techniques of international management in domestic organizations to enhance international cooperation
Expected Learning Outcomes

Expected Learning Outcomes

  • • Classify basic causes of the globalization process
  • • Explain how international factors affect domestic concerns
  • • Apply the principle of the economies of scale to the international business
  • • Explain businesses expansion abroad
  • • Use management tools – SWOT-analysis, PESTEL, BCG-matrix, Porter’s 5 forces and others – to international business
  • Explain how an organisation can achieve a competitive advantage through its supply chain design
  • • Conduct an environmental scan to evaluate the impact of world issues on an organization's international business opportunities
  • • Analyze factors determining the balance of international trade
  • • Classify types of national economic system
  • • explain regional economic integration and economic and political integration
  • • Explain the key legal issues related to businesses operating in other countries;
  • • Evaluate the impact of statutory and regulatory compliance on an organization's integrative trade initiatives
  • • Develop and implement strategies to negotiate effectively within various cultural environments
  • • Address the impact of cultural differences on an organization's integrative trade initiatives
  • • Recommend strategies to support principles of corporate sustainability, corporate social responsibility and ethics
  • • Use international statistics and manage the problem of information compatibility
  • • Analyze strategic planning processes; create new and improve existing corporate management strategy.
  • • Conduct, evaluate and present market research to support an organization's international business decision-making
  • • Use CAGE model to assess attractiveness of a national market
  • • Make comparative analysis of the organisational capacity on different national markets
  • • Distinguish criteria for the choice of an entry strategy
  • • Develop and execute marketing strategies in the current and future international commercial environment
  • • Develop and present an international marketing plan for a subsidiary
  • • Evaluate sales strategies that support an organization's integrative mechanisms
  • • Identify and interpret relevant international financial documents, and evaluate financial strategies that support an organization's integration
  • • Be able to identify the types of organizational structure in the multinational enterprise
  • • Elaborate the rational structure for a subsidiary
  • • Analyze the impact of an organization's general strategy on its human resources management strategies, policies and practices.
  • • Be able to use different methods to select and assess personnel in subsidiaries
  • Evaluate the role and usefulness of non-monetary incentives in the international business
  • • Use outsourcing to raise the international business efficiency
  • • Develop and present an international business plan.
  • • Use principles of knowledge management in global sourcing of production and services
Course Contents

Course Contents

  • INTRODUCTION TO THE GLOBAL BUSINESS ENVIRONMENT
    Internationalization of the economy and the globalization of business Features, purposes and objectives of the international business
  • INTERNATIONAL BUSINESS ENVIRONMENT
    Features of the international business environment Economic factors of international business environment Political factors and principles of state regulation Legal international environment Socio-cultural environment of international business
  • INFORMATIONAL BUSINESS STRATEGY
    Methods of obtaining and processing information in international business Attractiveness of international markets and organizational capacity Entry penetration strategies Creation of subsidiaries abroad
  • INTERNATIONAL BUSINESS MANAGEMENT
    Organizing international business International dimensions of human resources management Motivation and compensation in international management Global sourcing of production and services
Assessment Elements

Assessment Elements

  • non-blocking case studies in seminars
  • non-blocking reports
  • non-blocking essay
  • non-blocking winter exam
  • non-blocking mid-term test
  • blocking final (UoL) exam
Interim Assessment

Interim Assessment

  • Interim assessment (2 module)
    0.15 * case studies in seminars + 0.1 * essay + 0.25 * mid-term test + 0.1 * reports + 0.4 * winter exam
  • Interim assessment (4 module)
    0.07 * case studies in seminars + 0.04 * essay + 0.5 * final (UoL) exam + 0.25 * Interim assessment (2 module) + 0.1 * mid-term test + 0.04 * reports
Bibliography

Bibliography

Recommended Core Bibliography

  • International business, Peng M. W., Meyer K. E., 2011
  • Mintzberg, H. (2009). Managing (Vol. 1st ed). San Francisco: Berrett-Koehler Publishers. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=292939

Recommended Additional Bibliography

  • Глобальный капитал. Т.1: Методология: по ту сторону позитивизма, постмодернизма и экономического империализма. Маркс re-lo..., Бузгалин А. В., Колганов А. И., 2015
  • Глобальный капитал. Т.2: Теория: глобальная гегемония капитала и ее пределы. "Капитал" re-loaded, Бузгалин А. В., Колганов А. И., 2015
  • Ускользающий мир : как глобализация меняет нашу жизнь, Гидденс Э., Коробочкина М. Л., 2004