Бакалавриат
2020/2021
Бизнес-среда и конкурентоспособность
Лучший по критерию «Полезность курса для Вашей будущей карьеры»
Лучший по критерию «Полезность курса для расширения кругозора и разностороннего развития»
Лучший по критерию «Новизна полученных знаний»
Статус:
Курс по выбору (Программа двух дипломов НИУ ВШЭ и Лондонского университета по международным отношениям)
Направление:
41.03.06. Публичная политика и социальные науки
Кто читает:
Факультет мировой экономики и мировой политики
Где читается:
Факультет мировой экономики и мировой политики
Когда читается:
2-й курс, 3 модуль
Формат изучения:
без онлайн-курса
Преподаватели:
Алтухов Артём Олегович
Язык:
английский
Кредиты:
4
Контактные часы:
36
Course Syllabus
Abstract
Business environment & competitiveness is a one-module course offered to the second-year students specializing in International economics and business. The course purports to introduce the students to the foundations of competi-tiveness studies pioneered by Professor Michael E. Porter. The notion of competitiveness, leading edge in modern economics, integrates the different dimensions of economic and management policies seeking to bring a higher level of profitability for businesses and of prosperity for cities, states, and regions. By taking a microeconomic perspective on wealth-creating processes, competitiveness framework emphasizes the characteristics of firm’s behavior, industry structure, business environment, and cluster development as the key factors behind national and regional productivity and prosperity.
Learning Objectives
- The main objective of the course is thus to enable students to operate within the methodological framework of international competitiveness of companies and nations and…
- to explore, define, and evaluate competitiveness strategies on both micro and macro levels.
Expected Learning Outcomes
- Understand the principal conceptual elements of the competitiveness framework, its strengths and limitations;
- Evaluate the mechanics of creation and development of clusters and their role in promoting competitiveness;
- Perceive the dynamic interaction between different levels of competi-tiveness: micro (entrepreneurial activities and firm operations), meso (regional clusters’ functioning), and macro (national economic policy-making and supranational integration projects);
- Explain the relationship between government policies and business activity within institutions for collaboration;
- Apply their theoretical and conceptual knowledge in formulating a firm’s competitive strategy or in the context of a specific research project analyzing a particular cluster.
Course Contents
- Course Introduction. Competitiveness: Overall Framework
- Firms’ competitive strategies and operations. The case of Uber
- Corporate Social Responsibility and Creating shared value. The case of Nestlé
- Quality of the business environment: the Diamond Model. The case of California wine cluster
- Competitiveness at the sector level. Clusters and clusters development. The Dutch Flower Cluster caseIn-class essay
- Competitive strategy at the city level: Smart Cities. The case of Barcelona
- Why Nations Fail: the role of inclusive vs. extractive institutions
- Competitive strategy at the national level. WEF Global Competitiveness Framework. The case of Vietnam
- Competitive strategy at the regional level. Regional Competitiveness Index. The EU caseFinal exam — Team projects presentations
Assessment Elements
- In-class participation
- In-class essayIn-class essay of approximately 700 words will be offered midway through the course. A list of broad topics will be disseminated no later than one week be-fore the session in which you are to write the essay. In that session, you will receive the exact list of questions and a standard-issue Essay Checklist for your convenience. Usage of any materials other than these will result in a zero mark.
- Final exam (group project)Due to the pandemic and lockdown and temporary suspension of onsite activities, the final exam shall only be evaluated based on criterion 1 — the content of report. No presentations shall be held.
- In-class participation
- In-class essayIn-class essay of approximately 700 words will be offered midway through the course. A list of broad topics will be disseminated no later than one week be-fore the session in which you are to write the essay. In that session, you will receive the exact list of questions and a standard-issue Essay Checklist for your convenience. Usage of any materials other than these will result in a zero mark.
- Final exam (group project)Due to the pandemic and lockdown and temporary suspension of onsite activities, the final exam shall only be evaluated based on criterion 1 — the content of report. No presentations shall be held.
Interim Assessment
- Interim assessment (3 module)0.35 * Final exam (group project) + 0.3 * In-class essay + 0.35 * In-class participation
Bibliography
Recommended Core Bibliography
- Acemoglu, D., & Robinson, J. A. (2012). Why Nations Fail : The Origins of Power, Prosperity, and Poverty (Vol. 1st ed). New York: Currency. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=590177
- Audretsch David B. Everything in Its Place: Entrepreneurship and the Strategic Management of Cities, Regions, and States [Book]. - Oxford : Oxford University Press, 2015.
- de Woot Philippe Rethinking the Enterprise : Competitiveness, Technology and Society [Book]. - Sheffield : Greenleaf Publishing, 2014.
- Engel Jerome S. Global Clusters of Innovation: Entrepreneurial Engines of Economic Growth around the World [Book]. - Cheltenham : Edward Elgar Publishing, 2014.
- Paolo Rizzi, Paola Graziano, & Antonio Dallara. (2015). The regional competitiveness: an alternative approach. Rivista Internazionale Di Scienze Sociali, (3), 307. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.a.vep.journl.y2015v130i3p307.336
- Piperopoulos Panos G. Entrepreneurship, Innovation, and Business Clusters [Book]. - Abingdon : Routledge, 2016.
- Porter, M. E. (1996). What Is Strategy? Harvard Business Review, 74(6), 61–78. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=9611187954
- Porter, M. E., Kramer, M. R., & Magretta, J. (2014). Strategy and Competition : The Porter Collection. Harvard Business Review Press.
Recommended Additional Bibliography
- Inkpen Andrew and Ramaswamy Kannan Global Strategy: Creating and Sustaining Advantage across Borders [Book]. - Oxford : Oxford University Press, 2005.
- Ioanna Boulouta, & Christos Pitelis. (2014). Who Needs CSR? The Impact of Corporate Social Responsibility on National Competitiveness. Journal of Business Ethics, (3), 349. https://doi.org/10.1007/s10551-013-1633-2
- van den Berg Leo, van der Meer Jan and Carvalho Luís Cities As Engines of Sustainable Competitiveness: European Urban Policy in Practice [Book]. - Abingdon : Routledge, 2016.