Бизнес-стратегии для развивающихся рынков

2019/2020

Статус: Дисциплина общефакультетского пула

Кто читает: Департамент статистики и анализа данных

Где читается: Факультет экономических наук

Когда читается: 3 модуль

Язык: русский

Кредиты: 2

Контактные часы: 2

Полная версия программы учебной дисциплины

Аннотация

The course has a distinct stress to the practice of strategic management. Although a few fundamental theories are mentioned, the bulk of the ideas are based on simple though efficient applied model that are easy to understand and convenient to use. The multitude of examples and stories from the personal consulting and managerial experience of the author are the hallmark of the course. The author’s original drawings make the key concepts well memorable ad cozy to deal with.

Цель освоения дисциплины

The course aims to transfer the fundamental knowledge and to form the basic competencies necessary for the development and the implementation of a business strategy in an emerging market.
The students are going to improve their analyzing, decision making, and planning skills as well as the ability to recognize strategic opportunities and threats.

Планируемые результаты обучения

Student will be able to define your key products and the customer value, to differentiate between the potential client groups, and to apply strategy fundamentals to your business idea.
Student is able to calculate the potential market size, to pack attractive value into your products and to position them properly.
Student analyzes the competitive environment, to reveal his or her key competencies, recognizes the market positions with the highest potential, as well ascomposes clear commercial offers that make a difference.
Student designs a congruent set of strategies that can produce synergy.

Содержание учебной дисциплины

Generating business core idea
What is so special about emerging markets? What we sell and what they buy? Who is the client? Market as the game with (no) rules. Making your business idea great
Designing your business model
Business Models for Emerging Markets. Understanding Potential Market. Packing Value into Products. Contacting Your Clients. Establishing Value Exchange. Planning Activities and Resources.
Elaborating your value proposition
Tuning competitive capacity. Scanning competitive environment. Analyzing competencies. Understanding clients. Building product/market matrix. Composing commercial offers.
Choosing and supporting strategies
Designing the set of strategies. Marketing strategies. Internal processes strategies. Learning and growth strategies. Finance strategies.

Элементы контроля

Оценка выполненных заданий при прохождении онлайн курса по теме 1
Оценка выполненных заданий при прохождении онлайн курса по теме 2
Оценка выполненных заданий при прохождении онлайн курса по теме 3
Оценка выполненных заданий при прохождении онлайн курса по теме 4
Final exam

Промежуточная аттестация

Промежуточная аттестация (3 модуль)
0.2 * Final exam + 0.2 * Оценка выполненных заданий при прохождении онлайн курса по теме 1 + 0.2 * Оценка выполненных заданий при прохождении онлайн курса по теме 2 + 0.2 * Оценка выполненных заданий при прохождении онлайн курса по теме 3 + 0.2 * Оценка выполненных заданий при прохождении онлайн курса по теме 4

Программа дисциплины