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Обычная версия сайта
Бакалавриат 2020/2021

Введение в нейроэкономику: как человеческий мозг принимает решения

Статус: Курс обязательный (Реклама и связи с общественностью)
Направление: 42.03.01. Реклама и связи с общественностью
Когда читается: 3-й курс, 4 модуль
Формат изучения: с онлайн-курсом
Язык: английский
Кредиты: 3
Контактные часы: 2

Course Syllabus

Abstract

Economics, psychology, and neuroscience are converging today into a unified discipline of Neuroeconomics with the ultimate aim of creating a single, general theory of human decision-making. Neuroeconomics provides biologists, economists, psychologists and social scientists with a deeper understanding of how they make their own decisions and how others decide. Neuroscience, when allied with psychology and economics, creates powerful new models to explain why we make decisions. Neurobiological mechanisms of decision-making, decisions under risk, trust and cooperation will be central issues in this course. You will be provided with the most recent evidence from brain-imaging techniques (fMRI, TMS, etc.) and introduced to the explanatory models behind them. The course does not require any prior study of economics and neuroscience; however, it might require you to study novel interdisciplinary materials. The course provides an introduction to the methodology, assumptions, and main findings of Neuroeconomics. Our students have different backgrounds; therefore, I have adapted and simplified the course to allow all students to understand the interdisciplinary content. This course will help you to start your progress in the field of Neuroeconomics and to further develop your skills during other more advanced courses and trainings in the future. For some topics, the course will also provide supplementary videos to reveal the opinions of leading experts in the field. Each module provides optional reading material.
Learning Objectives

Learning Objectives

  • To learn аssumptions of Neuroeconomics.
  • To learn methods of Neuroeconomics.
  • To learn the functional role of various brain regions in decision-making.
  • To learn evolutionary approach of Neuroeconomics.
  • To learn Neuroeconomics of decisions in groups.
Expected Learning Outcomes

Expected Learning Outcomes

  • Know the brain models of decision making and choice, neuro-cognitive models of the choice: comparison with formal models of decision making
  • Understand neural representation of the subjective value, basal ganglia and choice value.
  • Understand the affective mechanisms of decision making
  • Understand neural mechanisms of decision making under risk
  • Understand social and evolutionary perspectives in Neuroeconomics
Course Contents

Course Contents

  • Introducing brain models of decision-making and choice. Neuro-cognitive models of the choice: comparison with formal models of decision-making
  • Measuring brain activity: Brain-imaging (EEG, MEG, fMRI), brain stimulation (TMS), cell recording, data visualization, interpretation of the results.
  • Introduction. Introduction to Neuroeconomics, a historical overview of the field.
  • Neural representation of the subjective value, basal ganglia and choice value
  • Affective mechanisms of decision-making
  • Dual-processing hypothesis of “temporal discounting”
  • Taking an evolutionary perspective: the ‘economic animal’
  • The social brain: decision-making in groups
Assessment Elements

Assessment Elements

  • non-blocking Final quiz
  • non-blocking Quizzes
  • non-blocking Peer-graded Assignment
Interim Assessment

Interim Assessment

  • Interim assessment (4 module)
    0.28 * Final quiz + 0.16 * Peer-graded Assignment + 0.56 * Quizzes
Bibliography

Bibliography

Recommended Core Bibliography

  • Neuroeconomics 2nd Edition Decision Making and the Brain Academic Press; 2nd edition (October 11, 2013)

Recommended Additional Bibliography

  • David Poeppel, George R. Mangun, & Michael S. Gazzaniga. (2020). The Cognitive Neurosciences: Vol. 6th ed. The MIT Press.
  • Frydman C, Camerer CF. The Psychology and Neuroscience of Financial Decision Making. Trends Cogn Sci. 2016 Sep;20(9):661-675. doi: 10.1016/j.tics.2016.07.003. Epub 2016 Aug 5. PMID: 27499348.