Бакалавриат 2020/2021

Ведение бизнеса в Европе

Статус: Курс по выбору (Управление бизнесом)

Направление: 38.03.02. Менеджмент

Кто читает: Департамент стратегического и международного менеджмента

Где читается: Высшая школа бизнеса

Когда читается: 4-й курс, 2 модуль

Формат изучения: с онлайн-курсом

Язык: английский

Кредиты: 3

Контактные часы: 30

Course Syllabus

Abstract

Being one of the most important achievements of the European integration over the last decades, the EU Single Market today accounts for 22.5 million small and medium-sized enterprises (SMEs) and 450 million consumers (European Commission 2020). Enabling free movement of goods and services, a functioning single market stimulates competition and trade, enhances product quality and circulation efficiency. With globalisation and stronger competition from emerging countries, Europe’s long-term economic prosperity will depend on the strength of its industrial base, research and innovation capacity, as well as its institutional power in the global business landscape. The COVID-19 response and ongoing digitalization may lead to redesign of core European industries and sectors, as well as vast adaptation of business models in need to stay competitive. Using the context of the European Union this course aims to enable students to learn, how key developments in the European economy can be analysed using the dual lenses of economic integration and international business theory. The course also aims to convey knowledge and understanding of the place of the EU in the world system of international business. This course is a combination of frontal lectures on relevant theoretical framework, interactive assignments and discussion rounds with the group, and case study analysis of selected business scenarios presented by the students. The course is delivered in English for the fourth-year students. The course design aims at dealing with extensive students’ diversity in terms of both their initial backgrounds and future career tracks. General skills enhancing employability – academic research and writing, data analysis, working in groups, project management and presentation skills - are incorporated into the course structure.

Learning Objectives

• The aim of the course is to provide students with advanced understanding of European business landscape, encompassing concepts and tools necessary for doing business in the European Union, with a special focus on small and medium-sized enterprises (SME) and start-ups. More specifically, the students will be provided with: - an understanding of the institutional setting and functionality of the European Union; - thorough knowledge of the current issues impacting the development of the European Union; - the capability to analyse specific issues that firms face while starting-up and doing business in the European Union.

Expected Learning Outcomes

• the students are able to outline the structure and functionality of the European Union;
• the students are able to understand the institutional context of doing business in Europe;
• the students are able to classify different levels and means of regional economic integration and evaluate respective implications for doing business in Europe;
• the students are able to assess attractiveness of selected European locations and markets for doing business
• the students are able to evaluate strategic choices and considerations while doing business in Europe

Course Contents

• Institutional setting and external environment for doing business in Europe
• Europe in the global economy and European business landscape
• Trading with Europe: The EU Single market, FTAs, COO, and GI
• Investing in Europe: Investment climate and screening mechanisms
• Innovating in Europe: IPR, digitalization and COVID-19 response
• Competition, industrial policy and staffing in Europe
• Start-up scene and entrepreneurship in Europe

Assessment Elements

• Cases
  Case study “Utilizing CSAs and FSAs while doing business in Europe” Case study “Assessing European market competitiveness” Two case study group assignments in total
• Individual home assignment
  Homework assignment “European institutions in 5 minutes”
• In-class interactive assignments
  n-class interactive assignments on European trade policy and instruments In-class interactive assignments on investment attractiveness of European locations In-class interactive assignment “Sources of competitive advantage in the digital economy: perspectives from selected European companies” 3 in-class group assignments in total
• Poster
  Individual homework assignment “COVID-19 response poster”

Interim Assessment

• Interim assessment (2 module)
  0.2 * Cases + 0.45 * In-class interactive assignments + 0.05 * Individual home assignment + 0.3 * Poster

Bibliography

Recommended Core Bibliography

• Alina Mihaela Dima. 2018. Doing Business in Europe: Economic Integration Processes, Policies, and the Business Environment

Recommended Additional Bibliography

• Mark Baimbridge, Ioannis Litsios, Karen Jackson, Uih Ran Lee. 2018. The Segmentation of Europe. Palgrave Macmillan, London