Методы исследований в менеджменте
- The module «Business research methods» seeks to deliver a holistic view on relevant research designs, methodologies and techniques that might be valuable for master students in business and management.
- design a research: identify a research problem and question, set clear research purpose, put forward hypotheses
- choose appropriate research methods, collect and analyze data
- obtain an empirical evidence and evaluate critically results
- Research design the layers of research design “research problem and research design” fit quantitative and qualitative methods current trends in research design advancements
- Quantitative methodologies Explorative and confirmatory studies Experimental designs Information sources: primary and secondary data
- Research cases based on quantitative methods External and internal drivers of firm performance and evaluation of a corporate strategic orientation under crisis Analysis of the reaction of stock market investors to new corporate information Data-driven approaches to the analysis of company disclosure Corporate social network analysis
- Qualitative research methodologies and text-mining tools: Interviews and focus groups Topic modelling for qualitative research
- assignment 1
- assignment 2
- assignment 3
- assignment 4
- assignment 5
- assignment 6
- Final assignment
- Interim assessment (2 module)0.1 * assignment 1 + 0.1 * assignment 2 + 0.1 * assignment 3 + 0.1 * assignment 4 + 0.1 * assignment 5 + 0.1 * assignment 6 + 0.4 * Final assignment
- J. P. Verma, & Abdel-Salam G. Abdel-Salam. (2019). Testing Statistical Assumptions in Research. Wiley.
- Saunders, M., Lewis, P., & Thornhill, A. (2015). Research Methods for Business Students (Vol. Seventh edition). New York: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1419381
- Sharan B. Merriam, & Robin S. Grenier. (2019). Qualitative Research in Practice : Examples for Discussion and Analysis: Vol. Second edition. Jossey-Bass.
- Elena Shakina, & Angel Barajas. (2020). “Innovate or Perish?”: Companies under crisis. European Research on Management and Business Economics, 26(3), 145–154. https://doi.org/10.1016/j.iedeen.2020.06.002
- MacKinlay, A. C. (1997). Event Studies in Economics and Finance. Journal of Economic Literature, 35(1), 13–39.