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Бакалавриат 2021/2022

Стратегический менеджмент

Статус: Курс обязательный (Логистика и управление цепями поставок)
Направление: 38.03.02. Менеджмент
Когда читается: 3-й курс, 4 модуль
Формат изучения: с онлайн-курсом
Охват аудитории: для всех кампусов НИУ ВШЭ
Преподаватели: Рудченко Вероника Николаевна
Язык: английский
Кредиты: 5
Контактные часы: 40

Course Syllabus

Abstract

This course provides the necessary knowledge and builds skills to solve strategic management problems on the basis of a situational analysis and strategic prospects assessment for the organizations of all type.
Learning Objectives

Learning Objectives

  • The aim of the course "Strategic Management" is to develop and improve students' strategic management skills based on systematic presentation of theoretical background and issues related to the company’s strategy development in order to increase its market efficiency and customer satisfaction.
Expected Learning Outcomes

Expected Learning Outcomes

  • Be able to conduct professional, including scientific research activities based on analysis and syntheses in the field of strategic management Have knowledge and professional skills in the sphere of evaluating the demands for relevant resources and plan their use in solving tasks related to the strategic management
  • Be able to develop and implement of corporate, business, and functional strategies in the organization
  • Be able to identify the scientific essence of problems in strategy analysis and management Be able ability to evaluate the impact of the macroeconomic environment on the functioning of organizations and on municipal management Can conduct an analysis of the competitive environment
  • Can work with information; to find, evaluate and use information, from various sources, that is necessary to solve scientific and professional assignments. Be able to acquire new knowledge and abilities, including in different management areas
  • Have knowledge and professional skills in the sphere of evaluating the demands for relevant resources and plan their use in solving tasks related to the strategic management. Be able to conduct professional, including scientific research activities in the international environment in the field of strategic management Be able ability to evaluate the impact of the macroeconomic environment on the functioning of organizations and on municipal management
Course Contents

Course Contents

  • The Basis of Strategy and Strategic Management. What is strategy and who is involved? System of Basic Concepts.
  • Strategy and Environmental Analysis (Evaluation a firm’s external environment and internal capabilities)
  • Strategy Analysis. Creating and formulating strategy: alternatives, evaluation and choice
  • Strategy Implementation. Strategy and strategizing: towards an activity–based view.
  • Business-level Strategies and Competitive Advantage. The dynamics of competition
  • Corporate Strategies. Strategic planning
  • Strategic Management: essential trends
  • Course conclusion
Assessment Elements

Assessment Elements

  • non-blocking Results of coursera course
  • non-blocking Test
  • non-blocking Presentation
  • non-blocking Class activity
Interim Assessment

Interim Assessment

  • 2021/2022 4th module
    0.3 * Presentation + 0.2 * Test + 0.3 * Class activity + 0.2 * Results of coursera course
Bibliography

Bibliography

Recommended Core Bibliography

  • David, F. R., & David, F. R. (2015). Strategic Management:Concepts and Cases, Global Edition (Vol. Fifteenth edition). Boston: Pearson Education. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1419061
  • Tovstiga, G. (2013). Strategy in Practice : A Practitioner’s Guide to Strategic Thinking (Vol. Second edition). Chichester, West Sussex, UK: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=978138
  • Tovstiga, G. (2015). Strategy in Practice : A Practitioner’s Guide to Strategic Thinking (Vol. 3rd Edition). Hoboken: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1067051

Recommended Additional Bibliography

  • Cavusgil, S. T., Knight, G. A., & Riesenberger, J. R. (2017). International Business: The New Realities, Global Edition (Vol. Global edition). Boston: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1419679
  • Collis, D. J. (2014). International Strategy : Context, Concepts and Implications. West Sussex: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=817371
  • McManners, P. J. (2014). Corporate Strategy in the Age of Responsibility. Farnham, Surrey, England: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=790697