Бакалавриат 2020/2021

Дизайн-мышление

Статус: Курс по выбору (Бизнес-информатика)

Направление: 38.03.05. Бизнес-информатика

Кто читает: Департамент бизнес-информатики

Где читается: Высшая школа бизнеса

Когда читается: 3-й курс, 4 модуль

Формат изучения: без онлайн-курса

Охват аудитории: для своего кампуса

Преподаватели: Куприянов Юрий Викторович

Язык: английский

Кредиты: 3

Контактные часы: 30

Course Syllabus

Abstract

The course is focused on providing students with the understanding on the crucial and generic skills for the digital economy, such as: teamwork, empathy, - and mastering methodology of use-centric innovation management – design thinking. Pre-requisites: i. English language skills upper intermediate. ii. General understanding of the modern technological trends and technologies: internet of things, blockchain, machine learning, big data, predictive analytics, natural language processing, augmented/virtual reality iii. Basic understanding of the economics concepts: firm, profit, margin, market value, margin, marginal profit and marginal cost

Learning Objectives

• Learning the basic concepts of project activities, and project management, team work.
• Learning the design thinking methodology and accompanying concepts of user-centric customer development, methods of brainstorming, iterative prototyping and insight collection
• Learning the basics of business model, digital transformation, business model transformation

Expected Learning Outcomes

• Mastering the key concepts of design thinking methodology
• Completing a group project on a topic provided by/agreed with lecturer using design thinking methodology
• Presenting the project results and developing a prototype using prototyping technologies

Course Contents

• Introduction to project-management and project-oriented learning. Future of Work: the skills for XXI century.
• Project management vs operational activities. The concept of open innovations. The basics of business model.
• Digital transformation. 5 domains of business transformation.
• Design Thinking Methodology: principles, teams, space, empathy, problem domain, solution domain
• Design thinking. Problem domain: customer development approaches
• Prototyping technologies: SAP Build
• Design thinking. Solution domain: brainstorming technics, prototyping, working with feedback

Assessment Elements

• In-class tasks
• Project assignments
• Final pitch
• Exam
  Quiz on the course theoretical material Multiple choice test

Interim Assessment

• Interim assessment (4 module)
  0.1 * Exam + 0.2 * Final pitch + 0.1 * In-class tasks + 0.6 * Project assignments

Bibliography

Recommended Core Bibliography

• Roberge, J., & Kumar, V. (2018). Vijay Kumar, 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization, Wiley, 2013. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.BB58558D

Recommended Additional Bibliography

• Baum, P. (2018). How might we use Design Thinking for Digital Business Design and for creating Digital Business Value? 29th European Regional ITS Conference, Trento 2018. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.p.zbw.itse18.184931
• Ben Mahmoud-Jouini, S., Midler, C., & Silberzahn, P. (2016). Contributions of Design Thinking to Project Management in an Innovation Context. Project Management Journal, 47(2), 144–156. https://doi.org/10.1002/pmj.21577
• Cruz, J. (2014). Design Thinking : 33 Most Asked Questions: What You Need to Know (Vol. Thirty three most asked questions). [Brisbane, Qld.]: Emereo Pty Ltd. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=698226
• LIEDTKA, J. (2018). Why Design Thinking Works. Harvard Business Review, 96(5), 72–79. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=131356794