Бакалавриат
2021/2022
UX/UI аналитика
Лучший по критерию «Полезность курса для Вашей будущей карьеры»
Лучший по критерию «Полезность курса для расширения кругозора и разностороннего развития»
Лучший по критерию «Новизна полученных знаний»
Статус:
Курс по выбору
Направление:
38.03.05. Бизнес-информатика
Где читается:
Высшая школа бизнеса
Когда читается:
4-й курс, 3 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Преподаватели:
Бородкин Алексей Андреевич
Язык:
английский
Кредиты:
4
Контактные часы:
40
Course Syllabus
Abstract
By the end of this course students will learn how to use product data and UX analytics to make high-impact design recommendations and influence product and business metrics. UX (User Experience) and UI (User Interface) today represent a separate area of product analysis and work with digital communication tools. Despite the fact that the methodology and set of tools for UX / UI research are similar to traditional analytical tools, the scope of UX/UI research methods is unique, which confirms the relevance of this course. Having mastered the discipline students will be able to: calculate and analyze user behavior; identify segments and audience needs; develop a map of customer travel; use design thinking tools; choose packages of quantitative and qualitative methods to solve a problem; conduct UX testing and A/B tests; select hypotheses for testing, search for ideas, run tests and analyze errors.
Learning Objectives
- be able to understand user needs
- be able to transform needs into UX solutions
- be able to analyse the efficiency of UX solutions
Expected Learning Outcomes
- to be able to conduct post UX analysis and develop a development strategy
- to know the tools to identify user needs
- to practically create solutions that user needs
- to understand the communicational issues between stakeholders in UX research process
Course Contents
- User Experience Essentials
- How To Understand What Do The User Needs
- How To Create Viable UX Solution
- How To Understand What To Do Next
- UX And The Development
- UX Essentials Recap
Bibliography
Recommended Core Bibliography
- Fritz, M., & Berger, P. D. (2015). Improving the User Experience Through Practical Data Analytics : Gain Meaningful Insight and Increase Your Bottom Line. Amsterdam: Morgan Kaufmann. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=961223
- Nunnally, B., & Farkas, D. (2017). UX Research : Practical Techniques for Designing Better Products. O’Reilly Media.
- Tullis, T., & Albert, B. (2013). Measuring the User Experience : Collecting, Analyzing, and Presenting Usability Metrics. Amsterdam: Morgan Kaufmann. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=486121
Recommended Additional Bibliography
- W. Craig Tomlin. (2018). UX Optimization : Combining Behavioral UX and Usability Testing Data to Optimize Websites. Apress.