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Магистратура 2021/2022

Ответственный бизнес и устойчивое развитие

Статус: Курс по выбору (HR-аналитика)
Направление: 38.04.02. Менеджмент
Когда читается: 2-й курс, 1, 2 модуль
Формат изучения: без онлайн-курса
Охват аудитории: для своего кампуса
Прогр. обучения: HR-аналитика
Язык: английский
Кредиты: 4

Course Syllabus


At the time of VUCA (volatile, uncertain, complex and ambiguous) world caused by planetary ‘grand challenges’ such as climate catastrophe, inequality, pandemics, social impact of supply chain practices, shortage of resources and increasing political turbulence, flourishing businesses around the world are encouraged to devote substantial efforts to responsible business practices, and sustainable development. That is why modern businesses with purpose are expected to act as agents of world benefit, serving all stakeholders, in making our planet a better place for living by contributing to the 17 United Nation’s Sustainable Development Goals in accordance with the environmental, social and governance (ESG) agenda. For conscious business leaders a paradigm of humanistic management, based on the protection of dignity and the promotion of well-being rather than just wealth acquisition is becoming a new norm. This course provides key frameworks and tools for integrating responsibility and sustainability into running a business with higher purpose, stakeholder orientation, conscious culture, responsible leadership and sustainable implementation practices. Designed with the application of the most innovative pedagogies focusing on experiential learning, the course aims to develop a new generation of responsible business leaders with a sustainability mindset that rests on a multi-disciplinary approach to learning and requires profound ecological awareness, development of systems thinking (knowing) combined with emotional (feeling) and spiritual (being) intelligence.
Learning Objectives

Learning Objectives

  • To introduce students to the evolution, main concepts and practices of responsible business and sustainable development with focus on implementing the 17 UN’s SDGs
  • To expose students to integrated sustainability business strategies, developed and communicated in line with the generally accepted international standards (e.g. the UN Global Compact, ISO 26000, GRI, etc.) and approaches for addressing the environmental, social and governance (ESG) challenges at the operational level
  • To provide students with the experiential learning opportunities, based on learning from inspiring case studies and reflecting upon the interaction with responsible and sustainable business practices from the guest-speakers
  • To train students to develop critical and appreciative view of the world, facilitate cultivation of the sustainability mindset, by taking into account contemporary debates on the role of business in society and nature with respect to local culture
  • To empower students to develop stories of local sustainability champions for the AIM2Flourish.com platform by addressing one or several of the UN’s SDGs
Expected Learning Outcomes

Expected Learning Outcomes

  • • The central theories, concepts, and their managerial implications in CSR und Sustainability
  • • The role of CSR and sustainable innovations in modern organizations (purpose-driven organizations, social enterprises, cooperatives, etc.)
  • • Develop an ability to critically evaluate courses of managerial action in cases relating to responsible and sustainable business
  • • The centrality of stakeholder theory and how to apply stakeholder analysis
  • • The UN Global Agenda 2030 and implementation of the 17 Sustainable Development Goals
  • • The role of international and industry standards in promoting CSR und Sustainability
  • • Develop proficiency in analyzing complex organizational situations, identifying key problem areas, and formulating strategies for CSR und Sustainability
  • • Develop an ability to critically evaluate courses of managerial action in cases relating to CSR and Sustainability
  • • Be aware of, and understand the appropriate relevant research literature on CSR and Sustainability (both academic and practitioner based)
  • • Synthesize material, write and debate analytically on current CSR and Sustainability problems in national and international contexts
  • • The companies’ CSR und Sustainability communication and how to critically analyze non-financial reporting
  • • The changing roles and expectations in the relationships between business, governments and society in different national contexts
  • • Conduct a research project both independently and in groups in a multicultural context
  • • Translate a complex societal problem into a scientific research question, develop a research design for a study to answer it, by applying up-to-date social empirical methods, such as appreciate inquiry interview
  • • Interlink different subjects and disciplines on a specific, theoretical, methodological and empirical level
  • • Through self-learning train how to effectively manage time, extract essence from large amount of information, and approach it analytically
  • • Basic ICT competences for communicating, retrieving and elaborating on the UN SDGs research project
Course Contents

Course Contents

  • Introduction. Responsible Business & Sustainable Development: Meaning, Central Concepts and Debates
    • What is the purpose of business? Why does it make sense to study responsible business & sustainable development now? • What is a purpose-driven organization and a sustainable enterprise? • What are central definitions and frameworks for understanding responsible business & sustainable development? • Which are the three eras of responsibility? How theories of business ethics, CSR & sustainability emerged? • How to shift to sustainable business, sustainable living and sustainable governance?
  • Stakeholder Capitalism, Sustainable Business Models & Responsible Business Norms
    • What is meant by a ‘stakeholder’? What are typical stakeholders and their characteristics? • Why is the stakeholder vs. shareholder paradigm pivotal for the contemporary business? • How to engage with stakeholders and align their interests with corporate prioritization? • What is sustainable business model? What are some of the best practices of sustainable innovations? • What constitutes responsible business norms and standards? Why context matters?
  • Globalization & Sustainable Development
    • What is globalization and how it influences business? • Is localism a new alternative? • How business is dealing with planetary grand challenges and wicked problems? • What is the UN Global Agenda 2030? How to implement the 17 UN’s SDGs? • Which challenges sustainable development poses to “business as usual”?
  • Group Presentations and Discussion: Sustainability Book “Good Morning Beautiful Business” & Cases
    • What are the key lessons learned from the book “Good Morning Beautiful Business”? • What are the key take-aways from the sustainability case-studies?
  • Implementing & Communicating Responsible Business
    • What is the business case of CSR? Which stages CSR is going through? • How is Corporate Sustainability and Responsibility function structured? • What are the key characteristics of good responsible business implementation? • What is a sustainable supply chain management? • Which are the most widely used responsibility communication formats? • Which are the exemplary cause-related marketing types of communication? • What is accountability? What is greenwashing? • What makes GRI a global standard for non-financial reporting? What is the current state of legislation on non-financial reporting?
  • Social Entrepreneurship & Future of Sustainability
    • Why small is beautiful? Is de-growth an alternative? • What are the typical SMEs’ objections to CSR & Sustainability? • What are the reasons for SMEs to adopt CSR management practices? • What are the major features of social entrepreneurship? • What are the types of sustainable economic subsystems? What is the new agenda for welfare, progress and sustainability?
  • Experiential Learning on ESGs in Action
    A study-tour to a sustainability champion in Moscow (subject to COVID19 restrictions)
  • Group Project Presentations on AIM2Flourish and Discussion
    • Why ESG-driven factors are becoming important for business transitioning to sustainability? • How SDGs are integrated into business strategy, model and operations? • What impact sustainable businesses are making by implementing SDGs? • So what is the legacy of a purpose-driven business?
Assessment Elements

Assessment Elements

  • non-blocking Book presentation “Good Morning Beautiful Business” (group assignment)
  • non-blocking Cases on sustainability practices (group assignment)
  • non-blocking Reflective essay (individual in-class assignment)
  • non-blocking Reflections on the walk in nature, visiting museum, guest-speakers’ talks (individual homework)
  • blocking Homework and informed participation
Interim Assessment

Interim Assessment

  • Interim assessment (2 module)
    0.15 * Book presentation “Good Morning Beautiful Business” (group assignment) + 0.15 * Cases on sustainability practices (group assignment) + 0.4 * Homework and informed participation + 0.2 * Reflections on the walk in nature, visiting museum, guest-speakers’ talks (individual homework) + 0.1 * Reflective essay (individual in-class assignment)


Recommended Core Bibliography

  • Ackerman, B. A., & Alstott, A. (1999). The Stakeholder Society. New Haven, Conn: Yale University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=52977
  • Andriof, J. (2002). Unfolding Stakeholder Thinking : Theory, Responsibility and Engagement. Sheffield, South Yorkshire, England: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=561573
  • Baker, R. W. (2005). Capitalism’s Achilles Heel : Dirty Money and How to Renew the Free-Market System. Hoboken, N.J.: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=139656
  • BENYUS, J. M., & M. PAULI, G. A. (2009). The Business of Biomimicry. Harvard Business Review, 87(2), 28–29. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=96710398
  • Carroll, A. B. (1991). The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business Horizons, (4), 39. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.a.eee.bushor.v34y1991i4p39.48
  • Clarkson, M. E. (1995). A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance. Academy of Management Review, 20(1), 92–117. https://doi.org/10.5465/AMR.1995.9503271994
  • Cooperrider, D. L., Stavros, J. M., & Whitney, D. K. (2008). The Appreciative Inquiry Handbook : For Leaders of Change (Vol. 2nd ed). Brunswick, OH: Berrett-Koehler Publishers. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=260682
  • Corporate communication and impression management - New perspectives why companies engage in corporate social reporting. (2000). Journal of Business Ethics, 27(1–2), 55–68. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsnar&AN=edsnar.oai.pure.rug.nl.publications.f6023382.c9b1.431c.89e7.a3d39e9713dd
  • Eisler, R. T. (2007). The Real Wealth of Nations : Creating a Caring Economics (Vol. 1st ed). San Francisco, CA: Berrett-Koehler Publishers. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=260689
  • Elkington, J., & Hartigan, P. (2008). The Power of Unreasonable People : How Social Entrepreneurs Create Markets That Change the World. Boston, Mass: Harvard Business Review Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=675039
  • Eva Waginger, Dürrmichael Gorbatschow, Vaclav Havel, Dennis Meadows, Ernst Ulrich Von, & Day Day. (n.d.). – Brundtland Report 1987-“Our Common Future ” of the World. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.E350C6A8
  • Gore, A. (2006). AN INCONVENIENT TRUTH. (cover story). Mother Earth News, (218), 54. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=f5h&AN=22401823
  • Hammann, E.-M., Habisch, A., & Pechlaner, H. (2009). Values that create value: socially responsible business practices in SMEs – empirical evidence from German companies. Business Ethics: A European Review, 18(1), 37–51. https://doi.org/10.1111/j.1467-8608.2009.01547.x
  • Hawken, P. (1992). The ecology of commerce. Inc, 14(4), 93. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=f5h&AN=9204207284
  • Heckman, L. (2009). Confessions of a Radical Industrialist: Profits, People, Purpose——Doing Business by Respecting the Earth. Library Journal, 134(17), 87. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=44668871
  • Holliday, C. O., Schmidheiny, S., & Watts, P. (2017). Walking the Talk : The Business Case for Sustainable Development (Vol. First edition). London: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1619286
  • Jenkins, H. (2009). A ‘business opportunity’ model of corporate social responsibility for small- and medium-sized enterprises. Business Ethics: A European Review, 18(1), 21–36. https://doi.org/10.1111/j.1467-8608.2009.01546.x
  • Korten, D. C. (1999). The Post-corporate World : Life After Capitalism (Vol. 1st ed). San Francisco, Calif: Berrett-Koehler Publishers. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=41334
  • Laszlo, C. (2003). The Sustainable Company : How to Create Lasting Value Through Social and Environmental Performance. Washington, DC: Island Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=118249
  • Meadows, D., Mesarovic, M., Pestel, E., & Chatfield, M. V. (1975). The Limits to Growth: A Report for the Club of Rome’s Project on the Predicament of Mankind/Mankind at the Turning Point: The Second Report to the Club of Rome. Harvard Business Review, 53(4), 160. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=12326700
  • Mitchell, R. K., Agle, B. R., & Wood, D. J. (1997). Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts. Academy of Management Review, 22(4), 853–886. https://doi.org/10.5465/AMR.1997.9711022105
  • Morsing, M., Schultz, M., & Nielsen, K. U. (2008). The “Catch 22” of communicating CSR: Findings from a Danish study. Journal of Marketing Communications, 14(2), 97–111. https://doi.org/10.1080/13527260701856608
  • Nidumolu, R., Prahalad, C. K., & Rangaswami, M. R. (2009). WHY SUSTAINABILITY IS NOW THE KEY DRIVER OF INNOVATION. (cover story). Harvard Business Review, 87(9), 56–64. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=43831035
  • Orsato, R. J. (2009). Sustainability Strategies : When Does It Pay to Be Green? Basingstoke: Palgrave Macmillan. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=283282
  • Pauli, G. A. (2010). The Blue Economy : 10 Years, 100 Innovations, 100 Million Jobs. Taos, NM: Redwing Books [Paradigm Publications Imprint]. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=483120
  • Raworth, K. (2017). Doughnut Economics : Seven Ways to Think Like a 21st-Century Economist. White River Junction, Vermont: Chelsea Green Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1850087
  • Rimanoczy, I. (2013). Big Bang Being : Developing the Sustainability Mindset. Sheffield: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=760627
  • Satish Kumar. (2013). Soil Soul Society : A New Trinity For Our Time. East Sussex, UK: Ivy Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1033463
  • Steger, M. B. (2003). Globalization : A Very Short Introduction. Oxford: Oxford University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=264792
  • Sternad, D., Kennelly, J. J., & Bradley, F. (2017). Digging Deeper : How Purpose-Driven Enterprises Create Real Value (Vol. First edition). London: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1592336
  • Tommi Lampikoski. (2012). Green, Innovative, and Profitable: A Case Study of Managerial Capabilities at Interface Inc. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.3180231B
  • Wood, D. J. (1991). Corporate Social Performance Revisited. Academy of Management Review, 16(4), 691–718. https://doi.org/10.5465/AMR.1991.4279616

Recommended Additional Bibliography

  • Carroll, A. B. (1979). A Three-Dimensional Conceptual Model of Corporate Performance. Academy of Management Review, 4(4), 497–505. https://doi.org/10.5465/AMR.1979.4498296
  • CSR Wonderland: Navigating between movement, community and organisation. (2005). The Journal of Corporate Citizenship, 2005, 19–20. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsnar&AN=edsnar.oai.repository.ubn.ru.nl.2066.47175
  • Cummings, J. L., & Doh, J. P. (2000). Identifying Who Matters: MAPPING KEY PLAYERS IN MULTIPLE ENVIRONMENTS. California Management Review, 42(2), 83–104. https://doi.org/10.2307/41166034
  • Du, S., Bhattacharya, C. B., & Sen, S. (2010). Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication. International Journal of Management Reviews, 12(1), 8–19. https://doi.org/10.1111/j.1468-2370.2009.00276.x
  • Harding, S. (2012). Grow Small, Think Beautiful : Ideas for a Sustainable World From Schumacher College. Edinburgh: Floris Books. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=778325
  • Lars Thøger CHRISTENSEN, Mette MORSING, & Ole THYSSEN. (2015). The polyphony of values and the value of polyphony. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.BA9F1863
  • Laszlo, C. (2010). Berkshire Encyclopedia of Sustainability. Great Barrington, MA: Berkshire Publishing Group. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=310671
  • Laszlo, C., & Zhexembayeva, N. (2011). Embedded Sustainability : The Next Big Competitive Advantage. Sheffield: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=760669
  • Morsing, M., & Schultz, M. (2006). Corporate social responsibility communication: stakeholder information, response and involvement strategies. Business Ethics: A European Review, 15(4), 323–338. https://doi.org/10.1111/j.1467-8608.2006.00460.x
  • PEDERSEN, E. R. (2006). Making Corporate Social Responsibility (CSR) Operable: How Companies Translate Stakeholder Dialogue into Practice. Business & Society Review (00453609), 111(2), 137–163. https://doi.org/10.1111/j.1467-8594.2006.00265.x
  • Porritt, J. (2007). Capitalism As If the World Matters (Vol. Rev. pbk. ed). Sterling, VA: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=201637
  • Taylor, J. B. (2006). My Stroke of Insight : A Brain Scientist’s Personal Journey. N.Y.: Penguin Books. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1123334
  • Woot, P. D. (2014). Rethinking the Enterprise : Competitiveness, Technology and Society. Sheffield, UK: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=818982