Магистратура
2021/2022
Аналитические инструменты
Статус:
Курс по выбору (Прикладная статистика с методами сетевого анализа)
Направление:
01.04.02. Прикладная математика и информатика
Когда читается:
1-й курс, 2 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Прогр. обучения:
Прикладная статистика с методами сетевого анализа
Язык:
английский
Кредиты:
4
Course Syllabus
Abstract
This course starts at the very beginning and shows you how to get started with Yandex Metrica. We'll go step-by-step through the installation process to get the analytics code on your web pages. We'll also look at the Metrica Dashboard and how you can customize what is displayed using widgets.
Learning Objectives
- Understand and manage the lexicon and key concepts of Digital Marketing
- Understand and manage the lexicon and key concepts of Digital Marketing
- Be able to use professional tools for Digital Marketing
- Learn how to employ Google Analytics for business purposes
- Get the professional skills to get the professional accreditation Google Analytics Individual Qualification (IQ)
- Learn how to employ Yandex Metrica for business purposes
- Get the professional skills to get the professional accreditation Yandex Metrica Certification
- Further manipulation of the data using Simplified visualization and DataBase Querying
- Apply research in business studies
- Apply research in business studies.
- Use market-based research designs
- Use market-based research designs.
- Forecast and plan business
- Forecast and plan business.
- Evaluate return and risk in business
- Evaluate return and risk in business.
- Learn to take effective business decisions by considering multiple perspectives
- Learn to take effective business decisions by considering multiple perspectives.
Expected Learning Outcomes
- Be able to use professional tools for Digital Marketing
- Further manipulation of the data using Simplified visualization and DataBase Querying
- Get the professional skills to get the professional accreditation Google Analytics Individual Qualification (IQ)
- Get the professional skills to get the professional accreditation Yandex Metrica Certification
- Learn how to employ Google Analytics for business purposes
- Learn how to employ Yandex Metrica for business purposes
- Understand and manage the lexicon and key concepts of Digital Marketing
- Apply research in business studies
- Evaluate return and risk in business
- Forecast and plan business
- Learn to take effective business decisions by considering multiple perspectives
- Use market-based research designs
Course Contents
- Concepts of Digital Marketing
- Google Analytics for business
- Yandex Métrica for business
- Simplified visualization and DataBase Querying
- Market-based research designs
- Business forecasting and planning
- Return and risk evaluation
- Effective business decisions by considering multiple perspectives
Assessment Elements
- Exam
- Google Analytics Individual Qualification (GAIQ) and Yandex Metrica Certification
- In-class Participation
- Project Work
Interim Assessment
- 2021/2022 2nd module0.25 * Exam + 0.25 * Google Analytics Individual Qualification (GAIQ) and Yandex Metrica Certification + 0.25 * In-class Participation + 0.25 * Project Work
Bibliography
Recommended Core Bibliography
- Laursen, G. H. N., & Thorlund, J. (2016). Business Analytics for Managers : Taking Business Intelligence Beyond Reporting (Vol. Second edition). Hoboken, New Jersey: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1367899
Recommended Additional Bibliography
- Simon, P. (2017). Analytics : The Agile Way. Hoboken, New Jersey: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1548149