Магистратура
2021/2022
Риторика и спичрайтинг
Статус:
Курс обязательный (Прикладная лингвистика и текстовая аналитика / Applied Linguistics and Text Analytics)
Направление:
45.04.03. Фундаментальная и прикладная лингвистика
Где читается:
Факультет гуманитарных наук (Нижний Новгород)
Когда читается:
1-й курс, 3, 4 модуль
Формат изучения:
с онлайн-курсом
Охват аудитории:
для своего кампуса
Преподаватели:
Боснак Дмитрий Владиславович
Прогр. обучения:
Прикладная лингвистика и текстовая аналитика
Язык:
английский
Кредиты:
6
Контактные часы:
64
Course Syllabus
Abstract
The objective of the course is to teach the techniques of effective communication to facilitate persuasion and decision-making. The expected outcome is such skills as building a powerful argumentation, segmenting and engaging audiences, creating the speaker’s image, successfully confronting verbal manipulation, and polemicizing. The course is designed to combine theoretical and practical issues and complements in this way the Program’s focus on analytical approaches to text. Participation does not require any special prior knowledge; the class is open to students in all areas.
Learning Objectives
- understanding the role of logic and logical thinking in public speaking
- analyzing the role of the audience and the role of the speaker
- understanding the importance of style in public communication
- understanding the role of emotions in public communication
- learning polemical techniques
Expected Learning Outcomes
- ability to argue one's point effectively
- ability to dispute the opponent's position
- ability to maintain a political debate
- analyzing political speech acts from the point of view of emotional impact
- analyzing political speech acts from the point of view of logical argumentation
- analyzing political speech acts from the point of view of the speaker's identity
- analyzing political speech acts from the point of view of the structure of the audience
- analyzing the stylistic properties of political speech acts
- understanding basic concepts
Course Contents
- Basic concepts of political communication
- Argument (Logos)
- Pathos
- Final debate
- Ethos / Identity
- Polemic and political dialogue
Interim Assessment
- 2021/2022 4th module0.2 * Online course presentations + 0.2 * Examination + 0.2 * Class activity + 0.2 * Special projects + 0.2 * Tests
Bibliography
Recommended Core Bibliography
- Aristotle, Yunis, H., Waterfield, R., & Aristotle. (2018). The Art of Rhetoric. Oxford, United Kingdom: OUP Oxford. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2096818
Recommended Additional Bibliography
- Atkins, J. (2010). Moral Argument and the Justification of Policy: New Labour’s Case for Welfare Reform. British Journal of Politics & International Relations, 12(3), 408–424. https://doi.org/10.1111/j.1467-856X.2010.00415.x
- Beard, A. (2000). The Language of Politics. London: Taylor & Francis Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=60933
- Charteris-Black, J. (2014). Analysing Political Speeches : Rhetoric, Discourse and Metaphor. Basingstoke, Hampshire: Palgrave Macmillan. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1453945
- Edelman, M. (1998). Language, Myths and Rhetoric. Society, 35(2), 131–139. https://doi.org/10.1007/BF02838136
- Feldman, O., & Landtsheer, C. de. (1998). Politically Speaking : A Worldwide Examination of Language Used in the Public Sphere. Westport, Conn: Greenwood Publishing Group. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=182543
- Finlayson, A. (2007). From Beliefs to Arguments: Interpretive Methodology and Rhetorical Political Analysis. British Journal of Politics & International Relations, 9(4), 545–563. https://doi.org/10.1111/j.1467-856X.2007.00269.x
- Hopkins, N., & Kahani-Hopkins, V. (2004). The antecedents of identification: A rhetorical analysis of British Muslim activists’ constructions of community and identity. British Journal of Social Psychology, 43(1), 41–57. https://doi.org/10.1348/014466604322915971
- Jerit, J. (2004). Survival of the Fittest: Rhetoric During the Course of an Election Campaign. Political Psychology, 25(4), 563–575. https://doi.org/10.1111/j.1467-9221.2004.00387.x
- Martin, J. (2015). Situating Speech: A Rhetorical Approach to Political Strategy. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.9ADDDE3B
- Reicher, S., & Hopkins, N. (1996). Self-category constructions in political rhetoric; an analysis of Thatcher’s and Kinnock’s speeches concerning the British miners’ strike (1984-5). European Journal of Social Psychology, 26(3), 353–371. https://doi.org/10.1002/(SICI)1099-0992(199605)26:3<353::AID-EJSP757>3.0.CO;2-O