Магистратура
2021/2022
Бизнес-стратегии для развивающихся рынков
Статус:
Курс по выбору (Финансы)
Направление:
38.04.08. Финансы и кредит
Где читается:
Факультет экономики НИУ ВШЭ (Нижний Новгород)
Когда читается:
1-й курс, 1 модуль
Формат изучения:
с онлайн-курсом
Охват аудитории:
для своего кампуса
Преподаватели:
Лакшина Валерия Владимировна
Прогр. обучения:
Финансы
Язык:
английский
Кредиты:
3
Контактные часы:
2
Course Syllabus
Abstract
The students are going to improve their analyzing, decision making, and planning skills as well as the ability to recognize strategic opportunities and threats. The course requires the knowledge of basic economics concepts as the pre-requisite. It is preferable that the students have some practical entrepreneurial or marketing experience, but this is not obligatory. The course has a distinct stress to the practice of strategic management. Although a few fundamental theories are mentioned, the bulk of the ideas are based on simple though efficient applied model that are easy to understand and convenient to use. The multitude of examples and stories from the personal consulting and managerial experience of the author are the hallmark of the course. The author’s original drawings make the key concepts well memorable ad cozy to deal with. Course curators contacts: npakhmutova@hse.ru. https://www.coursera.org/learn/business-strategies
Learning Objectives
- The course aims to transfer the fundamental knowledge and to form the basic competencies necessary for the development and the implementation of a business strategy in an emerging market.
Expected Learning Outcomes
- Students define their key products and the customer value
- Students differentiate between the potential client groups
Bibliography
Recommended Core Bibliography
- Strategic Marketing Issues in Emerging Markets / editor. – Singapore: Springer Nature Pte Ltd, 2018. - Текст: электронный // DB Springer Books [сайт]. – URL: https://link.springer.com/book/10.1007/978-981-10-6505-7
Recommended Additional Bibliography
- Hopkins, R.A. Grow Your Global Markets: A Handbook for Successful Market Entry / Raymond A.Hopkins. – Corrected publication. – Berkeley, CA: Apress, 2018. - Текст: электронный // DB Springer Books [сайт]. – URL: https://link.springer.com/book/10.1007/978-1-4842-3114-2