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Обычная версия сайта
2020/2021

Стратегии международных компаний

Статус: Майнор
Когда читается: 3, 4 модуль
Язык: английский
Кредиты: 5
Контактные часы: 76

Course Syllabus

Abstract

The course "International Strategic Management" explores the challenges that companies face as they formulate, implement and adapt a strategy to compete around the world. It starts with an overview of the levels and types of strategies formulated in multinational corporations and then introduces students to the specifics and techniques of each strategy type. During the course students will learn how to choose markets and create strategies for the countries that offer the most opportunity, how to allocate resources across countries more effectively, to what extent adapt products and services for new geographies, what entry mode to choose to gain competitive advantage in the targeted markets. The course places emphasis on the importance of collaboration strategies in conducting international competition and discusses different forms, benefits and types of international strategic alliances. It also gives insight into production fragmentation strategies, i.e. offshoring, reshoring, insourcing, nearshoring ect. The ultimate goal of the course is to provide students with framework for making effective strategic decisions on global, regional and foreign country level.
Learning Objectives

Learning Objectives

  • to train the undergraduate students so that they are confident enough in understanding the basic concepts and theories of International Management, the influence of external environment on Multinational Corporations (MNCs), the coordination of internationally dispersed activities in a Multinational Corporation, core foreign operation modes, specific value chain activities, production & sourcing, R&D and marketing and human resource management and international control as highly relevant business functions.
Expected Learning Outcomes

Expected Learning Outcomes

  • to explane the basic definitions, recognize multinational corporations as networks
  • to distinguish between formal and informal coordination mechanisms
  • to recognize basic types of foreign operation modes
  • to recognize the international production and sourcing
  • to be confident in international human resource management
Course Contents

Course Contents

  • II. International Coordination
    1. Formal and Informal Coordination Mechanisms 2. International Organisational Structures as Coordination Mechanism 3. Corporate Culture as Coordination Mechanism 4. MNCs’ Corporate Social Responsibility
  • III. Foreign Operation Modes
    1. Basic Types of Foreign Operation Modes 2. Export Modes 3. Outsourcing and Offshoring 4. International Alliances 5. Wholly-Owned Subsidiaries, Greenfield Investments and Mergers & Acquisitions
  • IV. Selected Value Chain Activities
    1. International Production and Sourcing 2. International Research & Development 3. International Marketing
  • V. Selected International Business Functions
    1. International Human Resource Management
  • I. Introduction to Strategic International Management
    1. Multinational Corporations as Networks 2.Role Typologies for Foreign Subsidiaries 3. Motives for Internationalisation 4. Emerging Country Multinationals 5. Important International Management Theories
Assessment Elements

Assessment Elements

  • non-blocking Classwork
  • non-blocking Homework
  • non-blocking Test
  • non-blocking Exam
    Экзамен проводится в письменной форме. Экзамен проводится на платформе LMS при подключении к ZOOM. К экзамену необходимо подключиться за 5 минут до начала по ссылке, указанной в расписании. Компьютер студента должен удовлетворять требованиям: наличие рабочей камеры и микрофона, поддержка ZOOM, возможность набора текста. Для участия в экзамене студент обязан: включить камеру, отключить микрофон. Во время экзамена студентам запрещено: выключать камеру, пользоваться конспектами и подсказками. Во время экзамена студентам разрешено: (перечислить действия). Кратковременным нарушением связи во время экзамена считается нарушение связи менее трех минут. Долговременным нарушением связи во время экзамена считается три минуты и более. При долговременном нарушении связи студент не может продолжить участие в экзамене. Процедура пересдачи аналогична процедуре сдачи при использовании других заданий.
Interim Assessment

Interim Assessment

  • Interim assessment (4 module)
    0.7 * Classwork + 0.2 * Homework + 0.1 * Test
Bibliography

Bibliography

Recommended Core Bibliography

  • Ajami, R. A., & Goddard, G. J. (2015). International Business : Theory and Practice (Vol. Third edition). London: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=929355
  • International Business Handbook (RLE International Business) Kirpalani, V. H. Routledge 2012
  • Mateev, M., & Andonov, K. (2016). Do cross-border and domestic bidding firms perform differently? New evidence from continental Europe and the UK. Research in International Business and Finance, (C), 327. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.a.eee.riibaf.v37y2016icp327.349
  • Peterková Mitkidis, K. (2015). Sustainability Clauses in International Business Contracts. Hague: Eleven International Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=969269
  • Rugman, A. M., & Collinson, S. (2012). International Business (Vol. 6th ed). Harlow, UK: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1417842
  • The Growth of International Business (RLE International Business) CASSON, Mark Routledge 2012
  • The Multinational Enterprise (RLE International Business) Dunning, John H. Routledge 2012
  • The social responsibility of international business: From ethics and the environment to CSR and sustainable development. (2016). Journal of World Business, 51(1), 23–34. https://doi.org/10.1016/j.jwb.2015.08.010
  • Ступникова Л. В. - АНГЛИЙСКИЙ ЯЗЫК В МЕЖДУНАРОДНОМ БИЗНЕСЕ. ENGLISH IN INTERNATIONAL BUSINESS ACTIVITIES 2-е изд., пер. и доп. Учебное пособие для академического бакалавриата - М.:Издательство Юрайт - 2019 - 216с. - ISBN: 978-5-534-11015-9 - Текст электронный // ЭБС ЮРАЙТ - URL: https://urait.ru/book/angliyskiy-yazyk-v-mezhdunarodnom-biznese-english-in-international-business-activities-445332

Recommended Additional Bibliography

  • Kolk, A. (2016). The social responsibility of international business: From ethics and the environment to CSR and sustainable development. Journal of World Business, (1), 23. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.a.eee.worbus.v51y2016i1p23.34