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Магистратура 2020/2021

Цифровые платформы и экосистемы современного бизнеса

Статус: Курс по выбору (Системы больших данных)
Направление: 38.04.05. Бизнес-информатика
Когда читается: 1-й курс, 3, 4 модуль
Формат изучения: без онлайн-курса
Прогр. обучения: Системы больших данных
Язык: английский
Кредиты: 5

Course Syllabus

Abstract

Digital platforms are widely observed in modern economies. These are inter-organizational information systems that match buyers and sellers directly in retail (Amazon, Alibaba) and social media (Facebook) to name a few. There is a plenty of evidence how the platforms, thanks largely to technology, shift companies from conventional economy to digital economy, where companies are able to better utilize their capital assets, reduce idle capacities and get more work. For companies platforms trigger and coordinate inter-firm collaborations, which create ecosystems, here companies cooperate for value creation and compete for value capture. For workers, the platforms create conditions for decentralized work and coordination of their freelancing activities. To thrive and prosper in digital economy the new generation of managers and entrepreneurs need deeper understanding about the mechanisms of value creation underpinning the samples of existing digital platforms and abilities to visualise to plan their integration into new platforms. Drawing from cases from variety of business sectors, students will analyse the barriers, benefits and opportunities of joining the platform business from existing theoretical and practical perspectives, such as two-sided networks, information asymmetry, value chains and system dynamics. Students will interact with major firms represented on the Russian market who has enabled platform strategies and learn how to use a set of frameworks and tools to analyse existing platform businesses and to develop strategies to launch new ones.
Learning Objectives

Learning Objectives

  • Training students skills in an academic work, including preparation and carrying out scientific projects, writing scientific papers in digital platforms & ecosystems
  • Training scientific discussion and presentation of ideas, concepts, research results, projects and research papers
  • Training methods and skills in scientific forecasting for definition of technological trends in the field of information technologies
Expected Learning Outcomes

Expected Learning Outcomes

  • Знакомство с основными вехами развития предмета
  • Знакомство с основными понятиями sharing economy
  • Знакомство с типами цифровых платформ
  • Знакомство с основными теориями объясняющими функционирование платформ
  • Знакомство с основными теориями объясняющими функционирование платформ (продолжение)
  • Симуляция развития экосистемы вокруг платформы
  • Симуляция развития экосистемы вокруг платформы( системная динамика)
  • Знакомство с моделями бизнеса с применением цифровых платформ
  • Знакомство с управлением цифровыми платформами
  • Топология экосистем вокруг цифровых платформ
  • Инновации вокруг цифровых платформ
  • Будущее цифровых платформ
Course Contents

Course Contents

  • Future of digital platforms
    Future of digital platforms Where to from here?? Decentralized governance- Blockchain- Amazon Go
  • Innovation platforms
    Innovation platforms Open innovation
  • Business Model for platforms
    Business Model for platforms Setup and expansion
  • Nascent Digital ecosystems
    Nascent Digital ecosystems Markets driven by digital platform
  • Introduction
    Platforms Introduction Platform Economy Digital platform
  • Sharing Economy
    Sharing Economy C2C P2P lending
  • Types of platforms
    Types of platforms B2B vs B2C Two sided Vs. Multisided
  • Theoretical considerations in Platforms (1)
    Theoretical considerations in Platforms Information asymmetry Transaction cost Locking Switching
  • Theoretical considerations in Platforms (2)
    Theoretical considerations in Platforms Information asymmetry Transaction cost Locking Switching
  • Winner takes all
    Winner takes all Exponential curve
  • Network Analytics
    Network Analytics Graphs and networks
  • Information platforms and governance structures
    Information platforms and governance structures
Assessment Elements

Assessment Elements

  • non-blocking Защита проекта платформатизации бизнеса (в группе)
  • non-blocking Устный экзамен
  • non-blocking Classroom work and participation
Interim Assessment

Interim Assessment

  • Interim assessment (4 module)
    0.3 * Classroom work and participation + 0.3 * Защита проекта платформатизации бизнеса (в группе) + 0.4 * Устный экзамен
Bibliography

Bibliography

Recommended Core Bibliography

  • Cristiano Codagnone, Athina Karatzogianni, & Jacob Matthews. (2019). Platform Economics : Rhetoric and Reality in the “Sharing Economy”: Vol. First edition. Emerald Publishing Limited.
  • Hukal, P., Henfridsson, O., Shaikh, M., & Parker, G. (2020). Platform Signaling for Generating Platform Content. MIS Quarterly, 44(3), 1177–1205. https://doi.org/10.25300/MISQ/2020/15190

Recommended Additional Bibliography

  • Barykin, S. Y., Kapustina, I. V., Kirillova, T. V., Yadykin, V. K., & Konnikov, Y. A. (2020). Economics of Digital Ecosystems. Journal of Open Innovation, 68(4), 1–16. https://doi.org/10.3390/joitmc6040124