Магистратура 2021/2022

Разработка новых продуктов - разработайте ваш новый продукт

Лучший по критерию «Полезность курса для Вашей будущей карьеры»

Статус: Курс по выбору (Управление проектами: проектный анализ, инвестиции, технологии реализации)

Направление: 38.04.02. Менеджмент

Кто читает: Департамент менеджмента

Где читается: Факультет экономики (Пермь)

Когда читается: 2-й курс, 2 модуль

Формат изучения: с онлайн-курсом

Охват аудитории: для своего кампуса

Преподаватели: Гергерт Дмитрий Владимирович

Прогр. обучения: Управление проектами: проектный анализ, инвестиции, технологии реализации

Язык: английский

Кредиты: 3

Контактные часы: 2

Course Syllabus

Abstract

New product development is essential for the survival of many companies in the Hi-Tec sector, as well as other sectors. The percentage of sales of successful business organizations tied to the successful Introduction of new products and services is high. However, the failure rate of new products development projects is also high and therefore there is a need for a methodology based on a well-designed process as well as tools and techniques to manage New Product Development (NPD) projects. Since most companies develop new products, it is important to you as a manager to be familiar and understand the basic concepts and terminology of NPD projects. Blended format, based on https://www.coursera.org/learn/new-product-development

Learning Objectives

• This course will give you holistic view of the new product development arena and will help you gain specific knowledge in how to select, plan, monitor and control a new product development project, using the proper tools and techniques.

Expected Learning Outcomes

• be able to develop a feasible plan for your own product
• be able to execute your plan in an uncertain dynamic environment using the right tools and techniques
• be able to select the right product configuration based on value (Voice of the customer), cost, time to market and risks
• have a clear view and understanding of the New Product Development (NPD) arena

Course Contents

• Introduction to the features of new product development.
• Critical Success Factors for New Product Development Projects
• Mapping the process of developing a new product.
• Customer. Specification. Client. Value.

Assessment Elements

• online course results
• independent study
• in-class examination results

Interim Assessment

• 2021/2022 2nd module
  0.2 * independent study + 0.4 * in-class examination results + 0.4 * online course results

Bibliography

Recommended Core Bibliography

• Noble, C., Griffin, A., & Durmusoglu, S. (2014). Open Innovation : New Product Development Essentials From the PDMA. Hoboken, NJ: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=852536

Recommended Additional Bibliography

• Barkley, B. (2008). Project Management in New Product Development. New York: McGraw-Hill Professional. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=214049
• Rafinejad, D. (2007). Innovation, Product Development and Commercialization : Case Studies and Key Practices for Market Leadership. Ft. Lauderdale, FL: J. Ross Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=225365