Магистратура
2022/2023
Методы исследований в менеджменте
Статус:
Курс обязательный (Менеджмент и аналитика для бизнеса)
Направление:
38.04.02. Менеджмент
Кто читает:
Департамент менеджмента
Где читается:
Санкт-Петербургская школа экономики и менеджмента
Когда читается:
1-й курс, 2 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для всех кампусов НИУ ВШЭ
Преподаватели:
Терников Андрей Александрович
Прогр. обучения:
Менеджмент и аналитика для бизнеса
Язык:
английский
Кредиты:
3
Контактные часы:
24
Course Syllabus
Abstract
The module aims to enable students to carry out their individual projects as well as contribute to collective research. The course is based on particular research cases with possible contribution both for academic and applied studies. The module is designed to provide students not only with knowledge and practical skills, but also positive values and competencies to solve non-trivial problems and creative tasks in the frame of business studies.
Learning Objectives
- The module «Business research methods» seeks to deliver a holistic view on relevant research designs, methodologies and techniques that might be valuable for master students in business and management.
Expected Learning Outcomes
- choose appropriate research methods, collect and analyze data
- design a research: identify a research problem and question, set clear research purpose, put forward hypotheses
- obtain an empirical evidence and evaluate critically results
Course Contents
- Research cases based on quantitative methods
- Research design
- Qualitative research methodologies and text-mining tools:
- Quantitative methodologies
Assessment Elements
- Assignment
- ExamFinal project is a data-driven research (small research with preliminary findings covering research methods introducing in the course). The final project can be done individually or in groups (10 students maximum). Short report (does not exceeding 7 pages) should be uploaded in SmartLMS before exam week, otherwise the group of students receive 0 (zero) points for Final project. All projects will be assessed in-written and preliminary grades will be published in SmartLMS, then, if the group plan to increase their grade – the oral defense will be organized using the communication channel of SmartLMS (the short presentation should be done). The grade for each group member will be the same.
Bibliography
Recommended Core Bibliography
- J. P. Verma, & Abdel-Salam G. Abdel-Salam. (2019). Testing Statistical Assumptions in Research. Wiley.
- Saunders, M., Lewis, P., & Thornhill, A. (2015). Research Methods for Business Students (Vol. Seventh edition). New York: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1419381
- Sharan B. Merriam, & Robin S. Grenier. (2019). Qualitative Research in Practice : Examples for Discussion and Analysis: Vol. Second edition. Jossey-Bass.
Recommended Additional Bibliography
- Elena Shakina, & Angel Barajas. (2020). “Innovate or Perish?”: Companies under crisis. European Research on Management and Business Economics, 26(3), 145–154. https://doi.org/10.1016/j.iedeen.2020.06.002
- MacKinlay, A. C. (1997). Event Studies in Economics and Finance. Journal of Economic Literature, 35(1), 13–39.