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Магистратура 2022/2023

Анализ деятельности конкурентов

Направление: 38.04.02.68 Менеджмент
Когда читается: 1-й курс, 2 модуль
Формат изучения: без онлайн-курса
Охват аудитории: для всех кампусов НИУ ВШЭ
Преподаватели: Кэлоф Джонатан Ларри
Прогр. обучения: Управление в сфере науки, технологий и инноваций
Язык: английский
Кредиты: 3
Контактные часы: 32

Course Syllabus

Abstract

The course is delivered to master students of The National Research University Higher School of Economics. The course length is 114 academic hours in total of which 32 hours are class room hours for lectures and seminars and 82 hours are devoted to self-study. Intelligence for innovation especially has been a phenomenon for centuries which serves the only purpose of supporting corporations economic performance. For companies it seems merely impossible to maintain all resources in-house necessary to keep competitiveness in the market and customer acceptance. The course introduces approaches to intelligence the most important current challenges in innovation management namely open innovation, creativity, design and entrepreneurship and service innovation in the light of competitive intelligence. The course provides a solid foundation of theoretical and practical competitive intelligence strategies processes as a way of building sustainable innovation skills in a company’s new business development and portfolio renewal context and implementation of innovation strategies and corporate management. The course extends the pure innovation management focus towards management of competitive advantage from company perspective. Pre-requisites: • Basics of Innovation Strategy • Basics of Economics of Innovation
Learning Objectives

Learning Objectives

  • Training in using various market insight techniques for both corporate and government settings
  • Development of an appreciation for the importance of competitive intelligence and related disciplines for strategic decision-making
  • Training in early warning and profiling methodologies
Expected Learning Outcomes

Expected Learning Outcomes

  • Skills in assessing different information types and designing information collection plans
  • Understanding of the role of market insight (intelligence, foresight and analytics) for innovation
  • Understanding the organizational (including structure. Processes and cultural) requirements for competitive intelligence
Course Contents

Course Contents

  • Class 1. Introduction to CI/MI
    Assignment (to be emailed to me five days before our first class) Fill in the CIQ questionnaire and send it to me at jcalof@hse.ru also email me the answer to the following question: "What do you think competitive intelligence is?". HAND IN – EMAIL TO ME FIVE DAYS BEFORE THE START OF CLASS jcalof@hse.ru
  • Classes 2 and 3. Designing intelligence/insight projects
    Assignment: To be emailed to me one day before class 2 Based on our discussions in class 1 and after doing the readings for today’s class - come up with an intelligence/insight idea (not a plan but a key intelligence topic) – this will involve filling in only one line in form A (from the intelligence exercise). The key intelligence topic should be relevant to your organization or one that you are very familiar with. Email the KIT to me. Additional class preparation Take a look at the sample intelligence plans and the Atlantic Canada top level plans – What do you think should be in an intelligence plan?
  • Classes 4 and 5. Analysis
  • Class 6. Information collection
  • Class 7. Designing CI and MI organizations
  • Class 8. The future of competitive intelligence within an anticipatory systems and course wrap up.
Assessment Elements

Assessment Elements

  • non-blocking Group project
    Groups can demonstrate their knowledge of the CI process through the completion of an intelligence project. There will be three options you can choose between: 1. Competitor KIT for example. profile a competitor to predict their likely next moves and impact on your organization. 2. Customer KIT for example Develop personas on potential customers-profile customer, identify appropriate customers. 3. Regulatory KIT, for example predict emerging government policy (at least six months in advance) using timelining and develop an appropriate strategy around it. Other intelligence topics can be proposed by each group but must be approved by the Professor. These terms will be discussed in class 2. The project must be done in groups (4-5). With the intelligence report being no longer than 20 pages (excluding appendixes and graphics) with minimum 1" margins and a font no smaller than Times New Roman 12. If you have an existing group for projects, let me know after class one, The project has several components to it that will be marked. 1. From the intelligence exercise document, completed forms B, C and D will be required identifying the information you will be gathering and from where. If interviews are going to be done, interview scripts/outlines should be submitted. If you will be searching online for the information a search strategy should be provided. 10 marks for this component. These should be discussed with the professor and are due one week before the last class. 2. The intelligence report 30 marks due one week after our last class. The report should have the following components (each will be evaluated) 1. The statement of requirements and collection plan - What is the nature of the decision to be supported, how will CI assist, preliminary/working hypothesis, and a breakdown of the requirements and a detailed collection source plan. These are the forms with explanation. 2. The project plan - How will the project be managed and carried out by the team members. This will include duties, tasks and assignments within the group and a clear indication as to why the assignments are being made. 3. Collection activity results - This document will summarize by source domain the results of your collection process. Source evaluation and validation should be clearly indicated. 4. Analysis - Demonstration of appropriate techniques to derive underlying meaning from the collection results and hypothesis testing. 5. Intelligence - Findings, options, and recommendations. 6. Communication – Grammar, readability, appropriate use of terms.
  • non-blocking Exam
    Written exam (60 minutes multiple choice and open-ended questions exam).
Interim Assessment

Interim Assessment

  • 2022/2023 2nd module
    0.4 * Group project + 0.6 * Exam
Bibliography

Bibliography

Recommended Core Bibliography

  • Competitive intelligence research : an investigation of trends in the literature. (2015). Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.CAD9C914

Recommended Additional Bibliography

  • Calof, J. (2014). Evaluating the Impact and Value of Competitive Intelligence From The users Perspective - The Case of the National Research Council’s Technical Intelligence Unit. Journal of Intelligence Studies in Business, 4(3), 79–90. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=116533255
  • Calof, J., Mirabeau, L., & Richards, G. (2015). Towards an environmental awareness model integrating formal and informal mechanisms - Lessons learned from the Demise of Nortel. Journal of Intelligence Studies in Business, 5(1), 57–69. https://doi.org/10.37380/jisib.v5i1.112
  • Jonathan, C., Gregory, R., & Jack, S. (2015). Foresight, Competitive Intelligence and Business Analytics — Tools for Making Industrial Programmes More Efficient. Форсайт, 9(1 (eng)).