Научно-исследовательский семинар "Анализ, интерпретация и презентация результатов исследования"
- This course aims to equip students with the knowledge and skills of research development. The focus of the course is the research process, from choosing a research topic, finding own research niche, posing a research question, developing a literature review and understanding the place of the research in modern scientific discussion, developing a theoretical framework, forming and arguing research design, results and discussion.
- have knowledge in luxury business analytics
- have skills in project management in luxury market
- know the peculiarities of consumer behavior in art and culture
- know the typology of innovative business models and innovations and be able to identify the impact on the value proposition of organizations in art and culture
- know the peculiarities of consumer behavior in the digital environment
- Consumer Behaviour in Arts and Culture
- Innovation Business Models
- Behaviour Intention in Electronic World of Mouth
- Consumer Behavior in Luxury Segment
- ExamControl is carried out in the form of a presentation and the text of a research proposal, which reflect the theoretical, methodological and empirical parts of the research (master's thesis). The focus must be made on the presentation of the methodology, data and description of preliminary results. Overall, the student should demonstrate a clear understanding of the research question, the theoretical foundations and hypotheses, the data and analysis methods used, and the end results of the research project. The research motivation should be explained, and the student should argue their ideas. The data obtained in the work should correspond to the goals and research question(s) of the study. The presentation and the text of the work must be submitted and presented on time, without significant delays in relation to the prearranged date. If the weighted sum of all marks without the examination mark (where the sum of all coefficients without the examination is counted as ‘1’) is 6.0 and higher, the student has the right to count this mark ‘automatically’ as the final mark for the course and not take the exam. In this case, the student must notify the instructor about such decision within the deadline set by the instructor. Note, that the right of ‘automatic’ marks starts from mark 6.0, meaning that students who receive, for example, 5.9 do not have such right and must take the exam.
- Defence of extended research proposalDefence is carried out in the form of a presentation and the text of a research project (master's thesis), which reflect the theoretical, methodological and empirical parts of the research. The focus must be made on the presentation of the methodology, data and description of preliminary results. Overall, the student should demonstrate a clear understanding of the research question, the theoretical foundations and hypotheses, the data and analysis methods used, and the end results of the research project. The research motivation should be explained, and the student should argue their ideas. The data obtained in the work should correspond to the goals and the research question(s) of the study.
- Peer-reviewThe student performs peer evaluation of the text and presentation of a fellow's research in a relevant topic. The text of the peer review is to be submitted to the instructor.
- AssignmentWritten work of the abstract type, which presents a description of the study using qualitative research methods. It can be a review of an article or the description of your own research. It is important to show in the abstract: - Research question and the argumentation of a qualitative research design - detailed description of the method used (data collection procedure, data processing, interpretation) - results - indication of sources Work is done individually or in pairs. Volume - not less than 3 pages (12 Times new Roman) Evaluation Criteria for the abstract An excellent paper: Argument: The paper knows what it wants to say and why it wants to say it. It goes beyond pointing out comparisons to using them to change the reader’s vision. Completeness: abstract shows in details the description if the methods used and its procedure Evidence: Concrete examples from the research support general points about how those texts work. The paper provides the source and significance of each piece of evidence. Mechanics: The paper uses correct spelling and punctuation. In short, it generally exhibits a good command of academic prose. A mediocre paper: Argument: The paper replaces an argument with a topic, giving a series of related observations without suggesting a logic for their presentation or a reason for presenting them. Completeness: abstract shows in details the description if the methods used and its procedure Evidence: The paper offers very little concrete evidence, instead relying on plot summary or generalities to talk about a text. If concrete evidence is present, its origin or significance is not clear. Mechanics: The paper contains frequent errors in syntax, agreement, pronoun reference, and/or punctuation. An appallingly bad paper: Argument: The paper lacks even a consistent topic, providing a series of largely unrelated observations. Completeness: abstract does not show the description if the methods used and its procedure Evidence: The paper offers no concrete evidence from the texts or misuses a little evidence. Mechanics: The paper contains constant and glaring errors in syntax, agreement, reference, spelling, and/or punctuation.
- 2022/2023 3rd module0.4 * Defence of extended research proposal + 0.2 * Peer-review + 0.2 * Exam + 0.2 * Assignment
- Balladares Fuentes, A. G. (2021). Changing consumer behavior in the digital age: perceived risk in information search process [Universitat Ramon Llull, 2021.].
- Innovations in retail business models. (2011). Journal of Retailing, 87(1), S3–S16. https://doi.org/10.1016/j.jretai.2011.04.005
- Lu, P. X. (2011). Elite China : Luxury Consumer Behavior in China. Hoboken: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=420758
- Soni, N., Sharma, E. K., Singh, N., & Kapoor, A. (2019). Impact of Artificial Intelligence on Businesses: from Research, Innovation, Market Deployment to Future Shifts in Business Models.