Бакалавриат
2024/2025
Проектный семинар "Бизнес-планирование"
Статус:
Курс обязательный (Международный бизнес)
Направление:
38.03.02. Менеджмент
Где читается:
Высшая школа бизнеса
Когда читается:
2-й курс, 3 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Преподаватели:
Кнатько Дмитрий Михайлович
Язык:
английский
Кредиты:
2
Course Syllabus
Abstract
Creating a business plan allows enterprise management to establish a complex of interconnected key goals, priorities, and business strategies, assess the attractiveness and profitability of a business idea or project, and attract additional equity or debt financing. The business planning method is applicable both when creating new business ideas and companies and when implementing new projects within existing companies. The "Business Plan" project seminar is a mandatory element of preparation for project work in the curricula of students enrolled in the Bachelor's programs "Business Administration," "International Business," and "Logistics and Supply Chain Management" (field of study 38.03.02 "Management"), as well as "Digital Product Management" and "Digital Innovations in Enterprise Management" (field of study 38.03.05 "Business Informatics"). Within the seminar, students are introduced to both classical tools and modern approaches to business planning, including the use of artificial intelligence tools and data analysis. Students' independent work includes studying additional materials within relevant thematic sections, as well as practicing and reinforcing theoretical knowledge through examples. Particular attention is paid to financial modeling and hypothesis testing, which creates a foundation for the successful completion of the term project.