Гуцалюк Анастасия Петровна
Cross-Border Mergers and Acquisitions' Influence on Assortment Policies of Pharmaceutical Companies
Pharmaceutical industry has now entered the largest mergers and acquisitions period it its history. The main goal of the project is to prove that in modern reality mergers and acquisitions become the key source of assortment improvement for pharm producers. The hypothesis, which author states and will try to prove during the research, is that mergers and acquisitions that currently occur in pharmaceutical industry happen mainly due to assortment range issues.