Усанова Ксения Юрьевна
Factors in Choosing Marketing Strategies in the Commercial Real Estate Industry in Russia and the United States of America: the Case of Impact Hub
Factors of choosing marketing strategies in real estate industry are analyzed by this study. A survey was conducted among marketing managers to identify these factors in the industry. Marketing strategies and factors of their choice are analyzed on the example of Impact Hub in Russia and in the U.S.