Давлетшин Самат Ирекович
Marketing Strategy of the Foreign IT Companies in Russia
Marketing Strategy of the Foreign IT Companies in Russia maybe a complicated issue. While, IT market is already changing rapidly and unpredictable by itself, foreign IT companies willing to be successful in Russia, must account for even more volatility. Since during last decades Russia has undergone numerous political and economic changes, there is the state of constant rapid changes and ups and downs. This work will discuss Marketing Strategy of the Foreign IT Companies in Russia. The main approach of the research will be fusion of the existing data on marketing in Russia, marketing in IT companies and interviews of the marketing professionals working in foreign IT companies in Russia. The results are the confirmation of higher uncertainty and unpredictability of marketing strategies in Russia.