Демидова Елизавета Владиславовна
Perception of the Foreign Goods Origin Effect by Russian Consumers
In modern society, the consumption sphere is not the last place, every year it is developing more and more. And, if in many foreign countries this trend can be traced long enough, in the Russian society development and studying of consumer behavior has begun rather recently. In this regard, it becomes necessary to study consumer behavior. More and more manufacturers began to struggle for the consumer and to consider the key factors of the preferences of the goods. At present, the production of goods is often not related to the country of origin of the brand, manufacturers are exporting production to other countries to minimize costs. In the perception of goods, especially novelty goods, there is often the effect of stereotyping - the buyer begins to attribute to goods from different countries those characteristics that are associated with these countries. This phenomenon is called - the effect of the country of origin.This work is devoted to the study of the perception of the effect of the country of origin of foreign goods by Russian consumers. The paper considers the key factors influencing the effect of the country of origin, the factors affecting consumers at the time of the valuation of the goods. The main work on this topic was studied and described. The study of the perception of foreign goods by Russian consumers on the example of foreign brands of shoes.