Герман Андрей Петрович
Key Choice Factors of Strategy of Business Expansion by International Companies to BRICS Countries: the Case of Tesla Motors
In conditions of toughening of competition in the developed markets, the relevance of researching the issues of international business expansion is growing. One of the most promising markets for expansion is the BRICS market. Expansion into these markets is associated with a lot of risk, and especially high risks are characteristic of innovative products of companies such as Tesla Inc. The aim of the study is to identify key factors in the choice of strategy for business expansion by international companies to BRICS markets. The object of the study – international corporation Tesla Inc. The subject of the study - key factors in the choice of strategy of business expansion by Tesla Inc. to BRICS 'markets. To achieve aim of the study, methods such as PEST analysis, SWOT analysis and analysis of the five forces of competition M. Porter were used. The work consists of an introduction, three chapters, conclusion and bibliographic list. The first chapter examines the theoretical basis of the study. The essence of the strategy of business expansion, as well as the concept of business expansion is considered. The second chapter analyzes the automotive industries of the BRICS countries. The general characteristics of the economies of the BRICS countries are considered, and the development trends of these economies are revealed. Also, in the second chapter PESTEL analyzes and analyzes the five forces of Porter. The third chapter examines the competitive advantages of Tesla, the key factors in the selection of the strategy for business expansion to the BRICS.